Paso Robles, CA
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Overview
Annual Rev
$69.1k
12 mo avg
↑8%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
$413
12 mo avg
↑18%
from prior 12 mo
Lead time
41 days
12 mo avg
↓7 days
from prior 12 mo
Revpar
$135
12 mo avg
↑1%
from prior 12 mo
Methodology note: Figures reflect Paso Robles market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Pool | +19% $13,131/yr |
| Lake Access | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Hot Tub | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (3.9 nights)
2 bedrooms (3.7 nights)
1 bedroom (3.6 nights)
4+ bedrooms (3.6 nights)
Cleaning fee by bedroom
4+ bedrooms ($327)
3 bedrooms ($218)
2 bedrooms ($161)
1 bedroom ($88)
Professional host share
Professionally managed (71%)
Independent hosts (29%)
Housing market signals
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Over the 12 months ending August 2026, the Paso Robles market averaged 1,763 active Airbnb and VRBO listings, down 5% from a year earlier.
An average Paso Robles listing earns $73K/year. High-performing listings earn $149K, while low-performing listings earn $30K.
Median Paso Robles home prices by size are 1-bedroom $549K, 2-bedroom $579K, 3-bedroom $779K, and 4+ bedroom $997K.
Average gross yield is 9%, reaching 18% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Paso Robles is 33%, producing RevPAR of $146 per available night.
4+ bedroom listings have the highest average gross yield at 10%. They average $118K/year in revenue against a $997K median purchase price.
Rules vary across Paso Robles. Paso Robles: Moderate. TOT certificate required, conditional use permit for non-owner-occupied. No density caps. Moderate enforcement through complaints. San Luis Obispo: Strict. Prohibited in most residential zones except owner-occupied homestays. 30-day minimum in many areas. Active code enforcement. Morro Bay: Strict. Conditional use permit required, owner-occupancy mandate, strict density limits by zone. Active enforcement with neighbor complaints. Cambria: Strict. Prohibited except existing permitted units grandfathered in. No new permits issued. Actively enforced. Verify requirements for the property's jurisdiction.
The Paso Robles Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 5% year-over-year, while RevPAR has increased 12%, suggesting demand is outpacing available supply.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Internet (97%), Kitchen (97%), TV (96%). The strongest positive revenue associations are Pool (+74%), Washing Machine (+63%), Hot Tub (+54%).
Average daily rate in Paso Robles is $483, up 20% year-over-year. Rates peak in July and are lowest in February.
Guests in Paso Robles book an average of 42 days in advance, down 8% from last year. Booking windows range from 34 days for 1-bedroom listings to 52 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 99% higher than weekday occupancy.