Pasadena, CA
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Overview
Annual Rev
$36.6k
12 mo avg
↓11%
from prior 12 mo
Occupancy rate
🔒 4•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 $1••
12 mo avg
••.•%
from prior 12 mo
Lead time
26 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
$78
12 mo avg
↓16%
from prior 12 mo
Methodology note: Figures reflect Pasadena market data as of June 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | 78 (5%) | +$27,098 (+53%) | $77,775 | $50,677 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (7.6 nights)
1 bedroom (5.7 nights)
2 bedrooms (5.5 nights)
3 bedrooms (5.4 nights)
4+ bedrooms (4.9 nights)
Cleaning fee by bedroom
4+ bedrooms ($249)
3 bedrooms ($181)
2 bedrooms ($133)
1 bedroom ($83)
Studio ($80)
Professional host share
Professionally managed (76%)
Independent hosts (24%)
As of June 2026, Pasadena, Los Angeles, Glendale have 2,405 active Airbnb and VRBO listings. This represents a 20% decrease from the previous year.
The average Airbnb or VRBO in Pasadena generates $39K per year. High-performing properties earn $72K/year, while low-performing properties earn $11K/year. Supply contraction of nearly 20% year-over-year paired with flat revenue suggests tightening inventory amid softening demand, indicating a market where competition intensifies for the 43% occupancy pool. The $61K gap between high and low performers reveals significant performance stratification within constrained conditions.
Average home prices in Pasadena vary by property size: 1-bedroom properties cost approximately $586K, 2-bedroom homes average $864K, 3-bedroom properties are around $1.1M, and 4+ bedroom homes average $1.4M. These prices reflect median home values across the Pasadena, Los Angeles, Glendale area.
Airbnb and VRBO can be profitable in Pasadena, with an average gross yield of 3% across all properties. High-performing properties achieve yields up to 6%, which is considered poor for short-term rental investment. Declining supply and revenue year-over-year suggest a contracting market, while the wide performance gap between high and average yields indicates significant competitive disparity despite moderate 43% occupancy.
The average occupancy rate for Airbnbs and VRBOs in Pasadena is 43%. This occupancy level, combined with an average nightly rate of $215, results in a RevPAR (revenue per available room) of $74 per day.
4+ bedroom properties demonstrate the strongest performance in Pasadena, with an average gross yield of 6% and annual revenue of $86K. These properties balance purchase price ($1.4M), operating costs, and rental demand most effectively in the Pasadena market.
Short-term rental regulations vary by jurisdiction in the Pasadena area. Pasadena: Strict. Requires conditional use permit, owner-occupancy mandatory, 90-day annual cap for non-owner-occupied. Active enforcement with citations and fines. Los Angeles: Strict. Home-sharing ordinance requires registration, primary residence only, 120-day cap for unhosted. Active enforcement through complaints and platform data. Glendale: Strict. Prohibited in most residential zones without conditional use permit. Owner-occupancy required where allowed. Enforced through complaints and citations. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Pasadena Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 20% year-over-year, while RevPAR has decreased 18%. This indicates balanced supply-demand dynamics. The significant revenue gap between high-performing ($71,536) and average properties ($38,683) suggests differentiation is driving returns, while the 43% occupancy rate reflects moderate competitive intensity in this balanced market.
Launch around January, 2-3 months before peak winter season (April peaks). This pre-peak timing lets you build reviews when competition is -1% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (September-January) when gaining traction is harder.
The most common amenities in Pasadena listings include: Air Conditioning (99%), Kitchen (96%), Tv (93%), Washing Machine (88%), Heating (86%). Amenities that boost revenue the most include Pool, Hot Tub, Washing Machine, with Pool properties earning approximately 51% more ($76K/year vs $50K/year).
Monthly estimated revenue per listing in Pasadena over the last 12 months: May: $2K, June: $2K, July: $2K, August: $2K, September: $2K, October: $2K, November: $2K, December: $3K, January: $2K, February: $2K, March: $2K, April: $3K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Pasadena is $215, up 15% year-over-year. By property size: 1-bedroom properties average $133/night, 2-bedroom properties average $213/night, 3-bedroom properties average $289/night, 4+ bedroom properties average $473/night. Rates peak in December and are lowest in September.
Guests in Pasadena book an average of 26 days in advance, down 18% from last year. By property size: 1-bedroom: 22 days, 2-bedroom: 27 days, 3-bedroom: 31 days, 4+ bedroom: 35 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Pasadena Airbnb and VRBO market has seen the following changes: supply declined 20%, revenue per listing decreased 18%, occupancy fell 17%, average nightly rates increased 15%, and lead time decreased 18%. The combination of declining supply and occupancy suggests weakening demand outpacing inventory reduction, intensifying competition despite rate increases. The significant gap between average revenue ($38,683) and top performers ($71,536) indicates substantial performance variance, reflecting a bifurcated market where positioning matters considerably.
In Pasadena, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 29% higher occupancy than weekdays.