New London

As of May 2026, New London, Mystic, Groton have 1,714 active Airbnb and VRBO listings. This represents a 1% decrease from the previous year.

The average Airbnb or VRBO in New London generates $43K per year. High-performing properties earn $86K/year, while low-performing properties earn $20K/year. This wide disparity suggests that revenue outcomes are highly sensitive to property-specific execution rather than broad market trends, especially as overall revenue faces a 19% annual contraction.

Average home prices in New London vary by property size: 1-bedroom properties cost approximately $288K, 2-bedroom homes average $345K, 3-bedroom properties are around $453K, and 4+ bedroom homes average $568K. These prices reflect median home values across the New London, Mystic, Groton area.

Airbnb and VRBO can be profitable in New London, with an average gross yield of 9% across all properties. High-performing properties achieve yields up to 17%, which is considered top for short-term rental investment. The 8% yield gap highlights how effectively top-tier assets capture value even when overall market revenue is trending downward.

The average occupancy rate for Airbnbs and VRBOs in New London is 34%. This occupancy level, combined with an average nightly rate of $348, results in a RevPAR (revenue per available room) of $77 per day.

4+ bedroom properties demonstrate the strongest performance in New London, with an average gross yield of 11% and annual revenue of $64K. These properties balance purchase price ($568K), operating costs, and rental demand most effectively in the New London market.

Short-term rental regulations vary by jurisdiction in the New London area. New London: Moderate. Zoning permit required, compliance with fire/safety codes. Standard enforcement through complaints. Mystic: Lenient. Part of Stonington; minimal specific STR rules beyond lodging house permits for 3+ rooms. Light enforcement. Groton: Moderate. Business license and zoning approval needed, health/safety inspections required. Complaint-driven enforcement, moderate activity. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The New London Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 1% year-over-year, while RevPAR has decreased 19%. This indicates balanced supply-demand dynamics, suggesting that the recent revenue drop is likely driven by external demand factors rather than an over-saturation of inventory.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 6% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-January) when gaining traction is harder.

The most common amenities in New London listings include: Air Conditioning (97%), Kitchen (95%), Tv (85%), Washing Machine (72%), Heating (65%). Amenities that boost revenue the most include Washing Machine, Air Conditioning, Pool, with Washing Machine properties earning approximately 46% more ($75K/year vs $52K/year).

Monthly estimated revenue per listing in New London over the last 12 months: May: $2K, June: $3K, July: $4K, August: $4K, September: $2K, October: $2K, November: $2K, December: $2K, January: $1K, February: $1K, March: $1K, April: $2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in New London is $348, up 7% year-over-year. By property size: 1-bedroom properties average $201/night, 2-bedroom properties average $278/night, 3-bedroom properties average $384/night, 4+ bedroom properties average $632/night. Rates peak in July and are lowest in February.

Guests in New London book an average of 34 days in advance, down 26% from last year. By property size: 1-bedroom: 28 days, 2-bedroom: 34 days, 3-bedroom: 36 days, 4+ bedroom: 41 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the New London Airbnb and VRBO market has seen the following changes: supply declined 1%, revenue per listing decreased 19%, occupancy fell 3%, average nightly rates increased 7%, and lead time decreased 26%. These metrics point to a shift toward shorter booking windows, reflecting a more cautious or reactive consumer environment.

In New London, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 64% higher occupancy than weekdays.