How many Airbnb and VRBO listings are in Naples?

Over the 12 months ending September 2026, the Naples market averaged 6,412 active Airbnb and VRBO listings, up 1% from a year earlier and up 28% over two years.

How much do Airbnbs and VRBOs make in Naples?

An average Naples listing earns $45K/year. High-performing listings earn $125K, while low-performing listings earn $14K.

How much does it cost to buy an Airbnb or VRBO property in Naples?

Median Naples home prices by size are 1-bedroom $190K, 2-bedroom $348K, 3-bedroom $605K, and 4+ bedroom $1.1M.

What is the occupancy rate for Airbnb and VRBO in Naples?

Average occupancy in Naples is 30%, producing RevPAR of $103 per available night.

Are short-term rentals legal in Naples?

Rules vary across Naples. Naples: Moderate. Business tax receipt required, zoning restrictions apply. Some neighborhoods prohibit short-term rentals. Moderate enforcement with complaint-driven action. Marco Island: Strict. Seven-day minimum stay required, business tax receipt needed. Active enforcement with code compliance officers investigating violations and issuing fines. Bonita Springs: Lenient. Business tax receipt required, basic zoning compliance. Light enforcement, many hosts operate informally. Fort Myers: Moderate. Business tax receipt and state registration required. Zoning varies by district. Complaint-based enforcement, moderately active. Verify requirements for the property's jurisdiction.

Is the Naples Airbnb and VRBO market oversaturated?

The Naples Airbnb and VRBO market does not show clear signs of oversaturation. Supply has grown 1% year-over-year, while RevPAR has increased 11%, suggesting demand is outpacing available supply.

When is peak season for Airbnbs and VRBOs in Naples?

RevPAR is highest in March and February; it is lowest in October and September.

Which Airbnb and VRBO amenities matter most in Naples?

The most common amenities are Air Conditioning (99%), TV (98%), Kitchen (97%). The strongest positive revenue associations are Washing Machine (+32%), Hot Tub (+18%), Pool (+18%).

What is the average nightly rate for Airbnbs and VRBOs in Naples?

Average daily rate in Naples is $433, up 15% year-over-year. Rates peak in March and are lowest in October.

How far in advance do guests book Airbnb and VRBO stays in Naples?

Guests in Naples book an average of 45 days in advance, up 10% from last year. Booking windows range from 38 days for 1-bedroom listings to 51 days for 4+ bedroom listings.

Which days of the week perform best for Airbnbs and VRBOs in Naples?

Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 20% higher than weekday occupancy.

How is gross yield calculated?

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Naples, FL

Naples

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Annual revenue (actual)

$55.5k

12 mo avg

↑3%

from prior 12 mo

Occupancy rate

39%

12 mo avg

↓3%

from prior 12 mo

Avg daily rate

$381

12 mo avg

↑10%

from prior 12 mo

Gross yield

6.0%

Current potential

↓0.0 pts

vs prior-year prices

Lead time

44 days

12 mo avg

↑3 days

from prior 12 mo

Revpar

$123

12 mo avg

↑1%

from prior 12 mo

Naples Airbnb market summary

Compare Airbnb neighborhoods in Naples, FL

Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.

Neighborhood	Revenue (potential)	Gross yield
East Naples	$47.1K 339 listings	10.7% 339 listings
Immokalee & Ave Maria	$36.8K 13 listings	10.6% 13 listings
Downtown & Old Naples	$55.3K 124 listings	9.2% 124 listings
Lely & South Naples	$40.7K 131 listings	9.0% 131 listings
Golden Gate Estates & Inland North	$41.4K 73 listings	8.4% 73 listings

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Data as of 2026-10-06

Revenue per listing by bedroom

Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.

Bedroom count:

Short-term rental supply growth

Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.

Performance metrics by bedroom

Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.

Bedrooms

Median revenue

Median home value

Gross yield

Supply

Cleaning fee

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🔒 $1••

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$242

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🔒 $3••

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