Myrtle Beach, SC
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Annual revenue (actual)
$51.4k
12 mo avg
↑14%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
$258
12 mo avg
↑24%
from prior 12 mo
Gross yield
19.3%
Current potential
↑0.7 pts
vs prior-year prices
Lead time
38 days
12 mo avg
↓0 days
from prior 12 mo
Revpar
$108
12 mo avg
↑30%
from prior 12 mo
Methodology note: Figures reflect Myrtle Beach market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| Downtown & Central Myrtle Beach | $44.5K 934 listings | 22.3% 934 listings |
| Southern Myrtle Beach | $38.5K 1,218 listings | 19.8% 1,218 listings |
| Northern Myrtle Beach | $35.0K 1,669 listings | 18.5% 1,669 listings |
| Socastee & Inland South Strand | $47.5K 30 listings | 15.6% 30 listings |
| Surfside Beach & Garden City | $39.7K 1,180 listings | 15.5% 1,180 listings |
Data as of 2026-10-06
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +12% $6,162/yr |
| Gym | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Parking | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (5.5 nights)
2 bedrooms (5.2 nights)
3 bedrooms (5.0 nights)
1 bedroom (4.6 nights)
Studio (3.5 nights)
Cleaning fee by bedroom
4+ bedrooms ($279)
3 bedrooms ($179)
2 bedrooms ($145)
1 bedroom ($116)
Studio ($99)
Professional host share
Professionally managed (65%)
Independent hosts (35%)
Housing market signals
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Are home values in Myrtle Beach going up or down?
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Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Myrtle Beach market averaged 10,883 active Airbnb and VRBO listings, up 23% from a year earlier and up 40% over two years.
An average Myrtle Beach listing earns $39K/year. High-performing listings earn $72K, while low-performing listings earn $21K.
Median Myrtle Beach home prices by size are 1-bedroom $123K, 2-bedroom $179K, 3-bedroom $318K, and 4+ bedroom $425K.
Average occupancy in Myrtle Beach is 33%, producing RevPAR of $84 per available night.
Rules vary across Myrtle Beach. Myrtle Beach: Moderate. Business license required, accommodations tax registration, zoning compliance. Standard enforcement with periodic inspections and tax audits. North Myrtle Beach: Moderate. Business license and accommodations tax required, must meet life safety codes. Enforcement focuses on tax collection and code violations from complaints. Surfside Beach: Lenient. Business license and accommodations tax registration required. Minimal proactive enforcement, primarily complaint-driven responses. Verify requirements for the property's jurisdiction.
The Myrtle Beach Airbnb and VRBO market appears broadly balanced. Supply has grown 23% year-over-year, while RevPAR has increased 17%, showing no clear supply-demand imbalance.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Internet (99%), Air Conditioning (99%), TV (99%). The strongest positive revenue associations are Washing Machine (+47%), Heating (+15%), Pets Allowed (+14%).
Average daily rate in Myrtle Beach is $249, up 16% year-over-year. Rates peak in July and are lowest in January.
Guests in Myrtle Beach book an average of 37 days in advance, down 1% from last year. Booking windows range from 28 days for 1-bedroom listings to 62 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Monday. Weekend occupancy is 41% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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