Myrtle Beach

As of May 2026, Myrtle Beach, North Myrtle Beach, Surfside Beach have 9,759 active Airbnb and VRBO listings. This represents a 3% increase from the previous year.

The average Airbnb or VRBO in Myrtle Beach generates $34K per year. High-performing properties earn $69K/year, while low-performing properties earn $17K/year. This wide disparity indicates that earnings are heavily tied to individual property positioning rather than market-wide averages, as supply growth remains stagnant over two years.

Average home prices in Myrtle Beach vary by property size: 1-bedroom properties cost approximately $116K, 2-bedroom homes average $178K, 3-bedroom properties are around $317K, and 4+ bedroom homes average $422K. These prices reflect median home values across the Myrtle Beach, North Myrtle Beach, Surfside Beach area.

Airbnb and VRBO can be profitable in Myrtle Beach, with an average gross yield of 12% across all properties. High-performing properties achieve yields up to 24%, which is considered top for short-term rental investment. The gap between average and top-tier yields suggests that current revenue contraction is disproportionately impacting mid-range stock.

The average occupancy rate for Airbnbs and VRBOs in Myrtle Beach is 34%. This occupancy level, combined with an average nightly rate of $230, results in a RevPAR (revenue per available room) of $69 per day.

1-bedroom properties demonstrate the strongest performance in Myrtle Beach, with an average gross yield of 23% and annual revenue of $28K. These properties balance purchase price ($116K), operating costs, and rental demand most effectively in the Myrtle Beach market.

Short-term rental regulations vary by jurisdiction in the Myrtle Beach area. Myrtle Beach: Lenient. Business license required, accommodation tax registration. Minimal enforcement, widespread STR operation. North Myrtle Beach: Lenient. Business license and accommodations tax needed. Light enforcement, many active rentals. Surfside Beach: Moderate. Business license, zoning compliance required. Some enforcement in residential areas, active STR market exists. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Myrtle Beach Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 3% year-over-year, while RevPAR has decreased 20%. This indicates balanced supply-demand dynamics, suggesting that the recent revenue drop is a correction to the increased competition rather than a total demand collapse.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is 47% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (December-January) when gaining traction is harder.

The most common amenities in Myrtle Beach listings include: Air Conditioning (98%), Kitchen (90%), Pool (80%), Balcony (80%), Washing Machine (71%). Amenities that boost revenue the most include Washing Machine, Pets Allowed, Tv, with Washing Machine properties earning approximately 32% more ($52K/year vs $39K/year).

Monthly estimated revenue per listing in Myrtle Beach over the last 12 months: May: $3K, June: $4K, July: $5K, August: $4K, September: $2K, October: $1K, November: $733, December: $674, January: $405, February: $531, March: $2K, April: $3K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Myrtle Beach is $230, up 11% year-over-year. By property size: 1-bedroom properties average $163/night, 2-bedroom properties average $218/night, 3-bedroom properties average $279/night, 4+ bedroom properties average $508/night. Rates peak in July and are lowest in January.

Guests in Myrtle Beach book an average of 36 days in advance, down 21% from last year. By property size: 1-bedroom: 28 days, 2-bedroom: 38 days, 3-bedroom: 43 days, 4+ bedroom: 59 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Myrtle Beach Airbnb and VRBO market has seen the following changes: supply grew 3%, revenue per listing decreased 20%, occupancy fell 12%, average nightly rates increased 11%, and lead time decreased 21%. These metrics reflect a shift toward shorter booking windows and increased price sensitivity among travelers.

In Myrtle Beach, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 40% higher occupancy than weekdays.