Myrtle Beach, SC
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Overview
Annual Rev
$49.9k
12 mo avg
↑10%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
$251
12 mo avg
↑22%
from prior 12 mo
Lead time
37 days
12 mo avg
↓5 days
from prior 12 mo
Revpar
$100
12 mo avg
↑11%
from prior 12 mo
Methodology note: Figures reflect Myrtle Beach market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +11% $5,492/yr |
| Gym | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Parking | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (5.7 nights)
3 bedrooms (5.5 nights)
2 bedrooms (5.1 nights)
1 bedroom (4.8 nights)
Cleaning fee by bedroom
4+ bedrooms ($281)
3 bedrooms ($181)
2 bedrooms ($146)
1 bedroom ($116)
Professional host share
Professionally managed (87%)
Independent hosts (13%)
Housing market signals
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Over the 12 months ending August 2026, the Myrtle Beach market averaged 10,747 active Airbnb and VRBO listings, up 21% from a year earlier and up 38% over two years.
An average Myrtle Beach listing earns $40K/year. High-performing listings earn $72K, while low-performing listings earn $22K.
Median Myrtle Beach home prices by size are 1-bedroom $124K, 2-bedroom $179K, 3-bedroom $319K, and 4+ bedroom $427K.
Average gross yield is 14%, reaching 25% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Myrtle Beach is 32%, producing RevPAR of $80 per available night.
1-bedroom listings have the highest average gross yield at 24%. They average $30K/year in revenue against a $124K median purchase price.
Rules vary across Myrtle Beach. Myrtle Beach: Lenient. Business license required, zoning compliance needed. Minimal enforcement, many operate without proper licensing. North Myrtle Beach: Lenient. Business license and accommodations tax registration required. Light enforcement, widespread non-compliant operations exist. Surfside Beach: Moderate. Business license, state sales tax registration, zoning restrictions in residential areas. Moderate enforcement with occasional compliance checks. Verify requirements for the property's jurisdiction.
The Myrtle Beach Airbnb and VRBO market appears broadly balanced. Supply has grown 21% year-over-year, while RevPAR has increased 9%, showing no clear supply-demand imbalance.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Air Conditioning (99%), Internet (96%), TV (96%). The strongest positive revenue associations are Washing Machine (+48%), Internet (+26%), TV (+25%).
Average daily rate in Myrtle Beach is $246, up 15% year-over-year. Rates peak in July and are lowest in January.
Guests in Myrtle Beach book an average of 37 days in advance, down 7% from last year. Booking windows range from 28 days for 1-bedroom listings to 62 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Monday. Weekend occupancy is 39% higher than weekday occupancy.