Morgantown, WV
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Overview
Annual Rev
$30.7k
12 mo avg
↑7%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
$195
12 mo avg
↑20%
from prior 12 mo
Lead time
29 days
12 mo avg
↓8 days
from prior 12 mo
Revpar
$59
12 mo avg
↓4%
from prior 12 mo
Methodology note: Figures reflect Morgantown market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +19% $5,836/yr |
| EV Charger | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (8.7 nights)
2 bedrooms (5.7 nights)
3 bedrooms (4.9 nights)
4+ bedrooms (4.1 nights)
Cleaning fee by bedroom
4+ bedrooms ($159)
3 bedrooms ($116)
2 bedrooms ($80)
1 bedroom ($58)
Professional host share
Professionally managed (59%)
Independent hosts (41%)
Housing market signals
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Over the 12 months ending August 2026, the Morgantown market averaged 433 active Airbnb and VRBO listings, up 6% from a year earlier and up 167% over two years.
An average Morgantown listing earns $23K/year. High-performing listings earn $56K, while low-performing listings earn $8K.
Median Morgantown home prices by size are 1-bedroom $90K, 2-bedroom $116K, 3-bedroom $165K, and 4+ bedroom $241K.
Average gross yield is 16%, reaching 39% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Morgantown is 26%, producing RevPAR of $47 per available night.
3-bedroom listings have the highest average gross yield at 21%. They average $36K/year in revenue against a $165K median purchase price.
Rules vary across Morgantown. Morgantown: Moderate. Business license required, zoning restrictions apply, owner-occupancy preferred in some zones. Enforcement exists but inconsistent. Pittsburgh: Moderate. Short-term rental permit required, owner-occupancy mandate for most properties, annual registration, safety inspections. Enforcement active in complaints but many operate without permits. Verify requirements for the property's jurisdiction.
The Morgantown Airbnb and VRBO market appears broadly balanced. Supply has grown 6% year-over-year, while RevPAR has decreased 6%, showing no clear supply-demand imbalance.
RevPAR is highest in July and May; it is lowest in January and February.
The most common amenities are Air Conditioning (100%), Heating (97%), Kitchen (95%). The strongest positive revenue associations are Hot Tub (+52%), Parking (+38%), Heating (+34%).
Average daily rate in Morgantown is $216, up 20% year-over-year. Rates peak in September and are lowest in January.
Guests in Morgantown book an average of 28 days in advance, down 12% from last year. Booking windows range from 26 days for 2-bedroom listings to 30 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 61% higher than weekday occupancy.