Mobile, AL
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Overview
Annual Rev
$66.8k
12 mo avg
↑16%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↑1%
from prior 12 mo
Avg daily rate
$318
12 mo avg
↑13%
from prior 12 mo
Lead time
60 days
12 mo avg
↓0 days
from prior 12 mo
Revpar
$130
12 mo avg
↑17%
from prior 12 mo
Methodology note: Figures reflect Mobile market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Gym | +10% $6,677/yr |
| Pets Allowed | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Hot Tub | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +2% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +2% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (5.4 nights)
3 bedrooms (5.2 nights)
2 bedrooms (5.1 nights)
1 bedroom (4.6 nights)
Cleaning fee by bedroom
4+ bedrooms ($368)
3 bedrooms ($249)
2 bedrooms ($194)
1 bedroom ($152)
Professional host share
Professionally managed (89%)
Independent hosts (11%)
Housing market signals
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Over the 12 months ending August 2026, the Mobile market averaged 20,723 active Airbnb and VRBO listings, up 1% from a year earlier and up 19% over two years.
An average Mobile listing earns $68K/year. High-performing listings earn $114K, while low-performing listings earn $25K.
Median Mobile home prices by size are 1-bedroom $335K, 2-bedroom $144K, 3-bedroom $221K, and 4+ bedroom $316K.
Average gross yield is 29%, reaching 49% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Mobile is 40%, producing RevPAR of $137 per available night.
4+ bedroom listings have the highest average gross yield at 32%. They average $107K/year in revenue against a $316K median purchase price.
Rules vary across Mobile. Mobile: Lenient. Business license required, sales tax collection. Minimal enforcement, many operate informally. Gulf Shores: Moderate. Business license and sales tax required, zoning restrictions apply. Moderate enforcement in residential areas. Orange Beach: Moderate. Business license mandatory, sales tax collection, zoning compliance needed. Moderate enforcement activity. Pensacola: Moderate. Business tax receipt required, zoning rules vary by district, some residential restrictions. Moderate enforcement with complaint-driven action. Verify requirements for the property's jurisdiction.
The Mobile Airbnb and VRBO market does not show clear signs of oversaturation. Supply has grown 1% year-over-year, while RevPAR has increased 23%, suggesting demand is outpacing available supply.
RevPAR is highest in July and June; it is lowest in January and December.
The most common amenities are Air Conditioning (99%), Kitchen (98%), TV (97%). The strongest positive revenue associations are Washing Machine (+38%), Internet (+32%), TV (+29%).
Average daily rate in Mobile is $338, up 13% year-over-year. Rates peak in July and are lowest in January.
Guests in Mobile book an average of 59 days in advance, up 3% from last year. Booking windows range from 49 days for 1-bedroom listings to 65 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 18% higher than weekday occupancy.