Milwaukee, WI
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Overview
Annual Rev
$49.2k
12 mo avg
↑11%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓2%
from prior 12 mo
Avg daily rate
$289
12 mo avg
↑15%
from prior 12 mo
Lead time
37 days
12 mo avg
↓5 days
from prior 12 mo
Revpar
$96
12 mo avg
↑10%
from prior 12 mo
Methodology note: Figures reflect Milwaukee market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Sauna | +18% $8,861/yr |
| Gym | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Hot Tub | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (5.4 nights)
2 bedrooms (5.4 nights)
1 bedroom (5.3 nights)
4+ bedrooms (4.6 nights)
Cleaning fee by bedroom
4+ bedrooms ($240)
3 bedrooms ($141)
2 bedrooms ($99)
1 bedroom ($72)
Professional host share
Professionally managed (72%)
Independent hosts (28%)
Housing market signals
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Over the 12 months ending August 2026, the Milwaukee market averaged 3,610 active Airbnb and VRBO listings, down 1% from a year earlier and up 24% over two years.
An average Milwaukee listing earns $47K/year. High-performing listings earn $106K, while low-performing listings earn $21K.
Median Milwaukee home prices by size are 1-bedroom $180K, 2-bedroom $275K, 3-bedroom $381K, and 4+ bedroom $463K.
Average gross yield is 12%, reaching 26% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Milwaukee is 33%, producing RevPAR of $94 per available night.
4+ bedroom listings have the highest average gross yield at 18%. They average $83K/year in revenue against a $463K median purchase price.
Rules vary across Milwaukee. Milwaukee: Moderate. License required, safety inspections, owner-occupancy in residential zones. Moderate enforcement with complaints. Madison: Strict. License mandatory, owner-occupancy required, 6-person cap, density limits by neighborhood. Active enforcement with inspections and fines. Lake Geneva: Lenient. Registration required, basic zoning rules. Light enforcement, many operate without issues despite technical requirements. Verify requirements for the property's jurisdiction.
The Milwaukee Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 1% year-over-year, while RevPAR has increased 21%, suggesting demand is outpacing available supply.
RevPAR is highest in July and August; it is lowest in January and February.
The most common amenities are Air Conditioning (99%), Internet (98%), TV (97%). The strongest positive revenue associations are Bbq (+65%), Washing Machine (+60%), Hot Tub (+55%).
Average daily rate in Milwaukee is $335, up 21% year-over-year. Rates peak in July and are lowest in February.
Guests in Milwaukee book an average of 38 days in advance. Booking windows range from 32 days for 1-bedroom listings to 44 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 68% higher than weekday occupancy.