Midland, TX
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Overview
Annual Rev
$30.6k
12 mo avg
↓5%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓14%
from prior 12 mo
Avg daily rate
$187
12 mo avg
↑24%
from prior 12 mo
Lead time
15 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
$54
12 mo avg
↓18%
from prior 12 mo
Methodology note: Figures reflect Midland market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Pool | +27% $8,271/yr |
| Hot Tub | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Parking | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (8.7 nights)
4+ bedrooms (8.6 nights)
3 bedrooms (8.1 nights)
2 bedrooms (7.4 nights)
Cleaning fee by bedroom
4+ bedrooms ($171)
3 bedrooms ($129)
2 bedrooms ($105)
1 bedroom ($74)
Professional host share
Professionally managed (71%)
Independent hosts (29%)
Housing market signals
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Over the 12 months ending August 2026, the Midland market averaged 571 active Airbnb and VRBO listings, up 25% from a year earlier and up 160% over two years.
An average Midland listing earns $27K/year. High-performing listings earn $49K, while low-performing listings earn $9K.
Median Midland home prices by size are 2-bedroom $191K, 3-bedroom $268K, and 4+ bedroom $367K.
Average gross yield is 9%, reaching 17% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Midland is 38%, producing RevPAR of $51 per available night.
2-bedroom listings have the highest average gross yield at 12%. They average $26K/year in revenue against a $191K median purchase price.
Rules vary across Midland. Midland: Lenient. No specific STR regulations or permit requirements. Operates under general business licensing and zoning rules. Minimal enforcement. Odessa: Lenient. No dedicated STR ordinance or registration system. Subject to standard business license and property codes only. Light enforcement. Verify requirements for the property's jurisdiction.
The Midland Airbnb and VRBO market shows signs of oversaturation. Supply has grown 25% year-over-year, while RevPAR has decreased 9%, suggesting supply is outpacing demand.
RevPAR is highest in June and July; it is lowest in January and February.
The most common amenities are Air Conditioning (100%), Kitchen (98%), TV (97%). The strongest positive revenue associations are Washing Machine (+52%), Bbq (+26%), Pool (+23%).
Average daily rate in Midland is $188, up 20% year-over-year. Rates peak in June and are lowest in September.
Guests in Midland book an average of 19 days in advance. Booking windows range from 13 days for 3-bedroom listings to 25 days for 2-bedroom listings.
Booking demand is highest on Wednesday and lowest on Sunday. Nightly rates peak on Friday and are lowest on Sunday.