Midland

As of June 2026, Midland, Odessa have 505 active Airbnb and VRBO listings. This represents a 8% increase from the previous year.

The average Airbnb or VRBO in Midland generates $27K per year. High-performing properties earn $48K/year, while low-performing properties earn $10K/year. Despite supply growing over 8% annually, revenue has declined 22% year-over-year at 40% occupancy, suggesting demand isn't keeping pace with new listings. The 75% earnings gap between high and low performers indicates significant performance variation within a contracting revenue environment.

Average home prices in Midland vary by property size: 1-bedroom properties cost approximately $0, 2-bedroom homes average $192K, 3-bedroom properties are around $267K, and 4+ bedroom homes average $367K. These prices reflect median home values across the Midland, Odessa area.

Airbnb and VRBO can be profitable in Midland, with an average gross yield of 9% across all properties. High-performing properties achieve yields up to 16%, which is considered top for short-term rental investment. Supply growth of 8% paired with declining revenue suggests intensifying competition, while the wide performance gap between high and average yields indicates significant operational or positioning differences among hosts in a softening market.

The average occupancy rate for Airbnbs and VRBOs in Midland is 40%. This occupancy level, combined with an average nightly rate of $184, results in a RevPAR (revenue per available room) of $50 per day.

2-bedroom properties demonstrate the strongest performance in Midland, with an average gross yield of 13% and annual revenue of $28K. These properties balance purchase price ($192K), operating costs, and rental demand most effectively in the Midland market.

Short-term rental regulations vary by jurisdiction in the Midland area. Midland: Lenient. No specific STR regulations or permit requirements. Operates under standard zoning and business licensing. Minimal enforcement, hosts operate freely. Odessa: Lenient. No dedicated STR ordinance. Standard business license and hotel occupancy tax collection required. Light enforcement, market operates with minimal oversight. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Midland Airbnb and VRBO market is currently showing increasingly competitive conditions. Supply has grown 8% year-over-year, while RevPAR has decreased 22%. This indicates growing competition requiring strong operations. The 40% occupancy rate coupled with a $20,680 gap between average and high-performing properties suggests market bifurcation, where differentiated listings are capturing disproportionate revenue while the broader market faces pricing pressure.

Launch around March, 2-3 months before peak fall season (June peaks). This pre-peak timing lets you build reviews when competition is 66% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (December-January) when gaining traction is harder.

The most common amenities in Midland listings include: Air Conditioning (99%), Kitchen (97%), Tv (93%), Washing Machine (88%), Heating (80%). Amenities that boost revenue the most include Washing Machine, Bbq, Pool, with Washing Machine properties earning approximately 38% more ($42K/year vs $30K/year).

Monthly estimated revenue per listing in Midland over the last 12 months: May: $1K, June: $2K, July: $2K, August: $2K, September: $1K, October: $2K, November: $2K, December: $1K, January: $1K, February: $1K, March: $2K, April: $2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Midland is $184, up 28% year-over-year. By property size: 1-bedroom properties average $101/night, 2-bedroom properties average $147/night, 3-bedroom properties average $218/night, 4+ bedroom properties average $326/night. Rates peak in June and are lowest in May.

Guests in Midland book an average of 18 days in advance, down 5% from last year. By property size: 1-bedroom: 18 days, 2-bedroom: 23 days, 3-bedroom: 16 days, 4+ bedroom: 16 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Midland Airbnb and VRBO market has seen the following changes: supply grew 8%, revenue per listing decreased 22%, occupancy fell 20%, average nightly rates increased 28%, and lead time decreased 5%. The combination of rising supply, falling occupancy, and higher nightly rates suggests hosts are pricing aggressively into weakening demand, while the $20,680 gap between average and high-performing properties indicates significant performance stratification.

In Midland, Wednesday sees the highest booking demand while Sunday has the lowest. Nightly rates peak on Friday and are lowest on Sunday.