Marinette, WI
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Overview
Annual Rev
$38.6k
12 mo avg
↑5%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
$267
12 mo avg
↑15%
from prior 12 mo
Lead time
36 days
12 mo avg
↓7 days
from prior 12 mo
Revpar
$74
12 mo avg
↓4%
from prior 12 mo
Methodology note: Figures reflect Marinette market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +23% $8,886/yr |
| Lake Access | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (5.6 nights)
3 bedrooms (5.6 nights)
1 bedroom (5.0 nights)
4+ bedrooms (4.8 nights)
Cleaning fee by bedroom
4+ bedrooms ($171)
3 bedrooms ($102)
2 bedrooms ($90)
1 bedroom ($64)
Professional host share
Independent hosts (64%)
Professionally managed (36%)
Housing market signals
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Over the 12 months ending August 2026, the Marinette market averaged 291 active Airbnb and VRBO listings, up 3% from a year earlier and up 140% over two years.
An average Marinette listing earns $32K/year. High-performing listings earn $81K, while low-performing listings earn $15K.
Median Marinette home prices by size are 2-bedroom $165K, 3-bedroom $280K, and 4+ bedroom $246K.
Average gross yield is 12%, reaching 32% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Marinette is 26%, producing RevPAR of $64 per available night.
4+ bedroom listings have the highest average gross yield at 21%. They average $53K/year in revenue against a $246K median purchase price.
Rules vary across Marinette. Marinette: Lenient. No specific STR regulations or permit requirements. Operates under general business and zoning rules. Minimal enforcement. Door County: Moderate. Permit required, inspections, occupancy limits, parking rules. County actively monitors compliance and investigates complaints. Sturgeon Bay: Moderate. Registration required, safety inspections, occupancy limits, parking standards. City tracks rentals and responds to violations. Verify requirements for the property's jurisdiction.
The Marinette Airbnb and VRBO market does not show clear signs of oversaturation. Supply has grown 3% year-over-year, while RevPAR has increased 10%, suggesting demand is outpacing available supply.
RevPAR is highest in July and August; it is lowest in March and February.
The most common amenities are Kitchen (100%), Parking (98%), TV (95%). The strongest positive revenue associations are Internet (+101%), Heating (+68%), Lake Access (+67%).
Average daily rate in Marinette is $288, up 17% year-over-year. Rates peak in July and are lowest in March.
Guests in Marinette book an average of 37 days in advance, down 4% from last year. Booking windows range from 25 days for 1-bedroom listings to 45 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 62% higher than weekday occupancy.