Marinette

As of June 2026, Marinette, Door County, Sturgeon Bay have 284 active Airbnb and VRBO listings. This represents a 2% decrease from the previous year.

The average Airbnb or VRBO in Marinette generates $28K per year. High-performing properties earn $74K/year, while low-performing properties earn $14K/year. Despite slight supply contraction, revenue declined nearly 30% year-over-year with 26% occupancy, suggesting demand softening outpaces inventory reduction. The 2.6x performance gap between high and average performers indicates significant operational variance in a compressed market.

Average home prices in Marinette vary by property size: 1-bedroom properties cost approximately $0, 2-bedroom homes average $158K, 3-bedroom properties are around $271K, and 4+ bedroom homes average $238K. These prices reflect median home values across the Marinette, Door County, Sturgeon Bay area.

Airbnb and VRBO can be profitable in Marinette, with an average gross yield of 11% across all properties. High-performing properties achieve yields up to 30%, which is considered top for short-term rental investment. The combination of declining supply and significantly contracting revenue suggests a shrinking market where demand is not supporting the existing inventory, while the wide gap between average ($27,623) and top performers ($73,562) indicates substantial performance variance despite low overall occupancy at 26%.

The average occupancy rate for Airbnbs and VRBOs in Marinette is 26%. This occupancy level, combined with an average nightly rate of $267, results in a RevPAR (revenue per available room) of $51 per day.

4+ bedroom properties demonstrate the strongest performance in Marinette, with an average gross yield of 18% and annual revenue of $43K. These properties balance purchase price ($238K), operating costs, and rental demand most effectively in the Marinette market.

Short-term rental regulations vary by jurisdiction in the Marinette area. Marinette: Lenient. No specific STR regulations or permit requirements. Operates under general business and zoning rules. Minimal enforcement. Door County: Moderate. Permit required, sales tax collection, health/safety inspections. Some townships have density limits. Moderate enforcement with complaint-based action. Sturgeon Bay: Moderate. Conditional use permit required, zoning compliance, annual renewal. No owner-occupancy mandate. Moderate enforcement through complaints and inspections. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Marinette Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 2% year-over-year, while RevPAR has decreased 29%. This indicates balanced supply-demand dynamics. The 26% occupancy rate combined with the significant revenue decline suggests demand softening outpaces supply reduction, creating a buyer's market. The wide gap between average revenue ($27,623) and high performers ($73,562) reveals substantial performance variance, indicating market segmentation where property differentiation drives outcomes.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is 84% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (January-March) when gaining traction is harder.

The most common amenities in Marinette listings include: Kitchen (97%), Air Conditioning (88%), Tv (79%), Washing Machine (71%), Heating (68%). Amenities that boost revenue the most include Hot Tub, Lake Access, Air Conditioning, with Hot Tub properties earning approximately 92% more ($94K/year vs $49K/year).

Monthly estimated revenue per listing in Marinette over the last 12 months: May: $1K, June: $2K, July: $3K, August: $3K, September: $2K, October: $2K, November: $1K, December: $1K, January: $892, February: $716, March: $709, April: $1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Marinette is $267, up 12% year-over-year. By property size: 1-bedroom properties average $114/night, 2-bedroom properties average $211/night, 3-bedroom properties average $261/night, 4+ bedroom properties average $411/night. Rates peak in July and are lowest in March.

Guests in Marinette book an average of 35 days in advance, down 22% from last year. By property size: 1-bedroom: 24 days, 2-bedroom: 35 days, 3-bedroom: 37 days, 4+ bedroom: 40 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Marinette Airbnb and VRBO market has seen the following changes: supply declined 2%, revenue per listing decreased 29%, occupancy fell 12%, average nightly rates increased 12%, and lead time decreased 22%. The 12% rate increase failing to offset occupancy losses signals weakening demand relative to supply, while the substantial gap between average revenue ($27,623) and top performer earnings ($73,562) indicates highly concentrated success among select properties.

In Marinette, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 62% higher occupancy than weekdays.