Longview, TX
Unlock the data for all Markets
Overview
Annual Rev
$33.4k
12 mo avg
↑2%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
$214
12 mo avg
↑18%
from prior 12 mo
Lead time
27 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
$66
12 mo avg
↓4%
from prior 12 mo
Methodology note: Figures reflect Longview market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Pool | +20% $6,682/yr |
| Lake Access | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Hot Tub | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (6.7 nights)
2 bedrooms (6.5 nights)
4+ bedrooms (4.7 nights)
3 bedrooms (4.3 nights)
Cleaning fee by bedroom
4+ bedrooms ($171)
3 bedrooms ($121)
2 bedrooms ($85)
1 bedroom ($57)
Professional host share
Professionally managed (57%)
Independent hosts (43%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Longview going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending August 2026, the Longview market averaged 745 active Airbnb and VRBO listings, up 11% from a year earlier and up 119% over two years.
An average Longview listing earns $28K/year. High-performing listings earn $56K, while low-performing listings earn $11K.
Median Longview home prices by size are 2-bedroom $149K, 3-bedroom $251K, and 4+ bedroom $352K.
Average gross yield is 13%, reaching 25% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Longview is 30%, producing RevPAR of $57 per available night.
4+ bedroom listings have the highest average gross yield at 16%. They average $59K/year in revenue against a $352K median purchase price.
Rules vary across Longview. Longview: Lenient. No specific STR regulations or permit requirements. Operates under general zoning and business license rules. Minimal enforcement. Tyler: Lenient. No dedicated STR ordinance. Standard business registration may apply. Very light enforcement, hosts operate freely. Marshall: Lenient. No specific STR regulations identified. General zoning and tax rules apply. Minimal to no active enforcement of short-term rentals. Verify requirements for the property's jurisdiction.
The Longview Airbnb and VRBO market is becoming more competitive. Supply has grown 11% year-over-year, while RevPAR has decreased 3%, suggesting supply is outpacing demand.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Air Conditioning (100%), Kitchen (97%), Heating (95%). The strongest positive revenue associations are Hot Tub (+48%), Bbq (+46%), Pool (+42%).
Average daily rate in Longview is $223, up 17% year-over-year. Rates peak in July and are lowest in February.
Guests in Longview book an average of 28 days in advance, down 7% from last year. Booking windows range from 25 days for 1-bedroom listings to 34 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 76% higher than weekday occupancy.