Longview, TX
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Annual revenue (actual)
$31.6k
12 mo avg
↑1%
from prior 12 mo
Occupancy rate
34%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
$213
12 mo avg
↑13%
from prior 12 mo
Gross yield
12.5%
Current potential
↑0.0 pts
vs prior-year prices
Lead time
28 days
12 mo avg
↓1 days
from prior 12 mo
Revpar
$66
12 mo avg
↓1%
from prior 12 mo
Methodology note: Figures reflect Longview market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| Greater Longview | $29.8K 75 listings | 13.9% 75 listings |
| Lake Bob Sandlin & Winnsboro | $38.1K 30 listings | 12.6% 30 listings |
Data as of 2026-09-30
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Lake Access | +20% $6,312/yr |
| Pool | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Hot Tub | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (6.7 nights)
2 bedrooms (6.4 nights)
Studio (5.5 nights)
3 bedrooms (4.5 nights)
4+ bedrooms (4.1 nights)
Cleaning fee by bedroom
4+ bedrooms ($171)
3 bedrooms ($118)
2 bedrooms ($81)
Studio ($68)
1 bedroom ($56)
Professional host share
Independent hosts (56%)
Professionally managed (44%)
Housing market signals
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Are home values in Longview going up or down?
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Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Longview market averaged 754 active Airbnb and VRBO listings, up 12% from a year earlier and up 122% over two years.
An average Longview listing earns $27K/year. High-performing listings earn $55K, while low-performing listings earn $10K.
Median Longview home prices by size are 2-bedroom $150K, 3-bedroom $249K, and 4+ bedroom $349K.
Average occupancy in Longview is 30%, producing RevPAR of $58 per available night.
Rules vary across Longview. Longview: Lenient. No specific STR regulations or permit requirements. Operates under standard zoning and business license rules. Minimal enforcement. Tyler: Lenient. No dedicated STR ordinance. Must comply with general zoning and obtain standard business permits. Light enforcement of existing rules. Marshall: Lenient. No specific short-term rental regulations in place. Standard business licensing and zoning compliance expected. Minimal active enforcement of STRs. Verify requirements for the property's jurisdiction.
The Longview Airbnb and VRBO market appears broadly balanced. Supply has grown 12% year-over-year, while RevPAR has increased 1%, showing no clear supply-demand imbalance.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Air Conditioning (100%), Heating (97%), Kitchen (97%). The strongest positive revenue associations are Hot Tub (+47%), Pool (+46%), Washing Machine (+46%).
Average daily rate in Longview is $223, up 15% year-over-year. Rates peak in July and are lowest in February.
Guests in Longview book an average of 28 days in advance, down 4% from last year. Booking windows range from 25 days for 1-bedroom listings to 35 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 78% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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