Longview

As of June 2026, Longview, Tyler, Marshall have 697 active Airbnb and VRBO listings. This represents a 1% increase from the previous year.

The average Airbnb or VRBO in Longview generates $28K per year. High-performing properties earn $54K/year, while low-performing properties earn $11K/year. The nearly fivefold gap between high and low earners suggests that revenue is highly sensitive to listing-specific performance rather than broad market trends, despite the slight year-over-year revenue decline.

Average home prices in Longview vary by property size: 1-bedroom properties cost approximately $0, 2-bedroom homes average $147K, 3-bedroom properties are around $248K, and 4+ bedroom homes average $347K. These prices reflect median home values across the Longview, Tyler, Marshall area.

Airbnb and VRBO can be profitable in Longview, with an average gross yield of 13% across all properties. High-performing properties achieve yields up to 25%, which is considered top for short-term rental investment. This spread indicates that top-tier assets are significantly outperforming the broader market, effectively insulating themselves from the recent 10% decline in revenue.

The average occupancy rate for Airbnbs and VRBOs in Longview is 30%. This occupancy level, combined with an average nightly rate of $216, results in a RevPAR (revenue per available room) of $55 per day.

4+ bedroom properties demonstrate the strongest performance in Longview, with an average gross yield of 17% and annual revenue of $60K. These properties balance purchase price ($347K), operating costs, and rental demand most effectively in the Longview market.

Short-term rental regulations vary by jurisdiction in the Longview area. Longview: Lenient. No specific STR regulations or permit requirements. Operates under standard zoning and business license rules. Minimal enforcement. Tyler: Lenient. No dedicated STR ordinance. Standard business registration and zoning compliance. Light enforcement, hosts operate freely. Marshall: Lenient. No specific STR regulations or licensing requirements. Standard business permits and zoning apply. Minimal enforcement activity. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Longview Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 1% year-over-year, while RevPAR has decreased 10%. This indicates balanced supply-demand dynamics. The contraction in RevPAR alongside stagnant supply growth suggests that market equilibrium is currently pressured by softening demand rather than an oversupply of listings.

Launch around April, 2-3 months before peak fall season (July peaks). This pre-peak timing lets you build reviews when competition is 39% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (September-January) when gaining traction is harder.

The most common amenities in Longview listings include: Air Conditioning (99%), Kitchen (93%), Tv (84%), Washing Machine (76%), Heating (69%). Amenities that boost revenue the most include Lake Access, Bbq, Washing Machine, with Lake Access properties earning approximately 42% more ($53K/year vs $37K/year).

Monthly estimated revenue per listing in Longview over the last 12 months: May: $2K, June: $2K, July: $2K, August: $2K, September: $1K, October: $2K, November: $2K, December: $2K, January: $959, February: $972, March: $2K, April: $2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Longview is $216, up 22% year-over-year. By property size: 1-bedroom properties average $136/night, 2-bedroom properties average $185/night, 3-bedroom properties average $257/night, 4+ bedroom properties average $388/night. Rates peak in October and are lowest in February.

Guests in Longview book an average of 27 days in advance, down 16% from last year. By property size: 1-bedroom: 24 days, 2-bedroom: 26 days, 3-bedroom: 29 days, 4+ bedroom: 34 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Longview Airbnb and VRBO market has seen the following changes: supply grew 1%, revenue per listing decreased 10%, occupancy fell 13%, average nightly rates increased 22%, and lead time decreased 16%. These metrics reflect a shift toward shorter booking windows and higher price points, suggesting a market adjusting to lower guest volume.

In Longview, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 74% higher occupancy than weekdays.