Question 1

How many Airbnb and VRBO listings are in Lawton?

Accepted Answer

Over the 12 months ending September 2026, the Lawton market averaged 705 active Airbnb and VRBO listings, up 14% from a year earlier and up 108% over two years.

Question 2

How much do Airbnbs and VRBOs make in Lawton?

Accepted Answer

An average Lawton listing earns $28K/year. High-performing listings earn $59K, while low-performing listings earn $12K.

Question 3

How much does it cost to buy an Airbnb or VRBO property in Lawton?

Accepted Answer

Median Lawton home prices by size are 1-bedroom $52K, 2-bedroom $83K, 3-bedroom $172K, and 4+ bedroom $290K.

Question 4

What is the occupancy rate for Airbnb and VRBO in Lawton?

Accepted Answer

Average occupancy in Lawton is 41%, producing RevPAR of $57 per available night.

Question 5

Are short-term rentals legal in Lawton?

Accepted Answer

Rules vary across Lawton. Lawton: Lenient. No specific STR regulations or permit requirements. Operates under general business licensing and zoning. Minimal enforcement.
Wichita Falls: Lenient. No dedicated STR ordinance. Standard business license and property standards apply. Light enforcement, hosts operate freely.
Duncan: Lenient. No specific short-term rental regulations in place. Subject only to general zoning and business licensing. Minimal to no enforcement activity. Verify requirements for the property's jurisdiction.

Question 6

Is the Lawton Airbnb and VRBO market oversaturated?

Accepted Answer

The Lawton Airbnb and VRBO market appears broadly balanced. Supply has grown 14% year-over-year, while RevPAR has increased 13%, showing no clear supply-demand imbalance.

Question 7

When is peak season for Airbnbs and VRBOs in Lawton?

Accepted Answer

RevPAR is highest in July and June; it is lowest in January and February.

Question 8

Which Airbnb and VRBO amenities matter most in Lawton?

Accepted Answer

The most common amenities are Air Conditioning (100%), Internet (98%), Heating (96%). The strongest positive revenue associations are Hot Tub (+82%), Pool (+62%), Lake Access (+60%).

Question 9

What is the average nightly rate for Airbnbs and VRBOs in Lawton?

Accepted Answer

Average daily rate in Lawton is $166, up 15% year-over-year. Rates peak in July and are lowest in February.

Question 10

How far in advance do guests book Airbnb and VRBO stays in Lawton?

Accepted Answer

Guests in Lawton book an average of 25 days in advance, down 3% from last year. Booking windows range from 21 days for 1-bedroom listings to 33 days for 4+ bedroom listings.

Question 11

Which days of the week perform best for Airbnbs and VRBOs in Lawton?

Accepted Answer

Booking demand is highest on Friday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Monday. Weekend occupancy is 34% higher than weekday occupancy.

Question 12

How is gross yield calculated?

Accepted Answer

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Neighborhood	Revenue (potential)	Gross yield
1.Duncan and Stephens Countryside	$22.3K 27 listings	25.4% 27 listings
2.Chickasha and Grady Countryside	$23.8K 36 listings	23.1% 36 listings
3.Lawton and Surrounding Countryside	$21.0K 148 listings	20.0% 148 listings
4.Medicine Park	$40.4K 54 listings	14.5% 54 listings