Lawton, OK
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Overview
Annual Rev
$26.9k
12 mo avg
↑16%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↑1%
from prior 12 mo
Avg daily rate
$140
12 mo avg
↑14%
from prior 12 mo
Lead time
25 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
$55
12 mo avg
↑6%
from prior 12 mo
Methodology note: Figures reflect Lawton market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +24% $6,456/yr |
| Lake Access | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (7.1 nights)
2 bedrooms (5.4 nights)
3 bedrooms (5.3 nights)
4+ bedrooms (3.6 nights)
Cleaning fee by bedroom
4+ bedrooms ($96)
3 bedrooms ($94)
2 bedrooms ($72)
1 bedroom ($57)
Professional host share
Professionally managed (67%)
Independent hosts (33%)
Housing market signals
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Over the 12 months ending August 2026, the Lawton market averaged 699 active Airbnb and VRBO listings, up 14% from a year earlier and up 107% over two years.
An average Lawton listing earns $27K/year. High-performing listings earn $59K, while low-performing listings earn $11K.
Median Lawton home prices by size are 1-bedroom $46K, 2-bedroom $82K, 3-bedroom $171K, and 4+ bedroom $292K.
Average gross yield is 17%, reaching 37% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Lawton is 40%, producing RevPAR of $55 per available night.
1-bedroom listings have the highest average gross yield at 33%. They average $16K/year in revenue against a $46K median purchase price.
Rules vary across Lawton. Lawton: Lenient. No specific STR regulations or permit requirements. Operates under standard business licensing and zoning. Minimal enforcement. Wichita Falls: Lenient. No dedicated STR ordinance. Standard business license and zoning compliance required. Light enforcement, hosts operate freely. Duncan: Lenient. No specific STR regulations identified. Subject to general business and property codes only. Minimal to no enforcement activity. Verify requirements for the property's jurisdiction.
The Lawton Airbnb and VRBO market appears broadly balanced. Supply has grown 14% year-over-year, while RevPAR has increased 7%, showing no clear supply-demand imbalance.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Air Conditioning (100%), Internet (97%), TV (95%). The strongest positive revenue associations are Hot Tub (+84%), Pool (+69%), Lake Access (+64%).
Average daily rate in Lawton is $165, up 17% year-over-year. Rates peak in July and are lowest in February.
Guests in Lawton book an average of 25 days in advance, down 6% from last year. Booking windows range from 20 days for 1-bedroom listings to 34 days for 4+ bedroom listings.
Booking demand is highest on Friday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Monday. Weekend occupancy is 33% higher than weekday occupancy.