Lawton

As of June 2026, Lawton, Wichita Falls, Duncan have 666 active Airbnb and VRBO listings. This represents a 8% increase from the previous year.

The average Airbnb or VRBO in Lawton generates $25K per year. High-performing properties earn $55K/year, while low-performing properties earn $10K/year. Supply growth of nearly 8% YoY combined with flat revenue signals intensifying competition, while the 38% occupancy rate and wide performance gap suggest significant operational or positioning differences between top and underperforming listings.

Average home prices in Lawton vary by property size: 1-bedroom properties cost approximately $46K, 2-bedroom homes average $80K, 3-bedroom properties are around $168K, and 4+ bedroom homes average $284K. These prices reflect median home values across the Lawton, Wichita Falls, Duncan area.

Airbnb and VRBO can be profitable in Lawton, with an average gross yield of 16% across all properties. High-performing properties achieve yields up to 36%, which is considered top for short-term rental investment. Rising supply paired with declining revenue signals intensifying competition, while the wide performance gap—from $24,756 to $55,174 average revenue—suggests market winners are capturing disproportionate share in a softening demand environment.

The average occupancy rate for Airbnbs and VRBOs in Lawton is 38%. This occupancy level, combined with an average nightly rate of $159, results in a RevPAR (revenue per available room) of $50 per day.

2-bedroom properties demonstrate the strongest performance in Lawton, with an average gross yield of 30% and annual revenue of $25K. These properties balance purchase price ($80K), operating costs, and rental demand most effectively in the Lawton market.

Short-term rental regulations vary by jurisdiction in the Lawton area. Lawton: Lenient. No specific STR regulations or permit requirements. Operates under general business licensing and zoning. Minimal enforcement. Wichita Falls: Lenient. No dedicated STR ordinance. Standard business license and zoning compliance apply. Light enforcement, hosts operate freely. Duncan: Lenient. No STR-specific regulations identified. General business rules and zoning apply. Minimal oversight, permissive environment. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Lawton Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 8% year-over-year, while RevPAR has decreased 7%. This indicates balanced supply-demand dynamics. The 38% occupancy rate combined with the wide gap between average ($24,756) and high-performing ($55,174) revenues suggests significant performance variance, indicating competitive pressure where only top-tier properties maintain stronger returns.

Launch around December, 2-3 months before peak fall season (March peaks). This pre-peak timing lets you build reviews when competition is 27% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (December-January) when gaining traction is harder.

The most common amenities in Lawton listings include: Air Conditioning (100%), Kitchen (92%), Tv (92%), Washing Machine (80%), Heating (73%). Amenities that boost revenue the most include Hot Tub, Pool, Lake Access, with Hot Tub properties earning approximately 87% more ($53K/year vs $28K/year).

Monthly estimated revenue per listing in Lawton over the last 12 months: May: $2K, June: $2K, July: $2K, August: $2K, September: $1K, October: $2K, November: $2K, December: $1K, January: $1K, February: $1K, March: $2K, April: $2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Lawton is $159, up 19% year-over-year. By property size: 1-bedroom properties average $97/night, 2-bedroom properties average $152/night, 3-bedroom properties average $180/night, 4+ bedroom properties average $326/night. Rates peak in November and are lowest in February.

Guests in Lawton book an average of 25 days in advance, down 12% from last year. By property size: 1-bedroom: 20 days, 2-bedroom: 24 days, 3-bedroom: 27 days, 4+ bedroom: 33 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Lawton Airbnb and VRBO market has seen the following changes: supply grew 8%, revenue per listing decreased 7%, occupancy fell 9%, average nightly rates increased 19%, and lead time decreased 12%. The combination of rising supply, falling occupancy, and shortened booking windows signals intensifying competition, while the substantial gap between average revenue ($24,756) and top performers ($55,174) indicates highly uneven market performance.

In Lawton, Friday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Monday. Weekends show 33% higher occupancy than weekdays.