How many Airbnb and VRBO listings are in Las Cruces?

Over the 12 months ending September 2026, the Las Cruces market averaged 884 active Airbnb and VRBO listings, up 5% from a year earlier and up 24% over two years.

How much do Airbnbs and VRBOs make in Las Cruces?

An average Las Cruces listing earns $26K/year. High-performing listings earn $48K, while low-performing listings earn $8K.

How much does it cost to buy an Airbnb or VRBO property in Las Cruces?

Median Las Cruces home prices by size are 1-bedroom $132K, 2-bedroom $192K, 3-bedroom $274K, and 4+ bedroom $337K.

What is the occupancy rate for Airbnb and VRBO in Las Cruces?

Average occupancy in Las Cruces is 40%, producing RevPAR of $52 per available night.

Are short-term rentals legal in Las Cruces?

Rules vary across Las Cruces. Las Cruces: Lenient. Business registration and gross receipts tax required. No owner-occupancy rules or caps. Minimal enforcement; many operate without registration. Truth or Consequences: Lenient. Business license and lodgers tax required. No occupancy restrictions or density limits. Light enforcement; compliance varies. Silver City: Lenient. Business license and gross receipts tax registration needed. No owner-occupancy requirements or rental caps. Limited enforcement; self-reporting system with minimal oversight. Verify requirements for the property's jurisdiction.

Is the Las Cruces Airbnb and VRBO market oversaturated?

The Las Cruces Airbnb and VRBO market appears broadly balanced. Supply has grown 5% year-over-year, while RevPAR has increased 6%, showing no clear supply-demand imbalance.

When is peak season for Airbnbs and VRBOs in Las Cruces?

RevPAR is highest in May and September; it is lowest in January and February.

Which Airbnb and VRBO amenities matter most in Las Cruces?

The most common amenities are Internet (99%), Air Conditioning (99%), Parking (98%). The strongest positive revenue associations are Washing Machine (+50%), Pool (+35%), Air Conditioning (+32%).

What is the average nightly rate for Airbnbs and VRBOs in Las Cruces?

Average daily rate in Las Cruces is $175, up 20% year-over-year. Rates peak in September and are lowest in October.

How far in advance do guests book Airbnb and VRBO stays in Las Cruces?

Guests in Las Cruces book an average of 29 days in advance, down 4% from last year. Booking windows range from 25 days for 1-bedroom listings to 33 days for 4+ bedroom listings.

Which days of the week perform best for Airbnbs and VRBOs in Las Cruces?

Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 45% higher than weekday occupancy.

How is gross yield calculated?

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Las Cruces, NM

Las Cruces

Unlock the data for all Markets

Annual revenue (actual)

$27.3k

12 mo avg

↑11%

from prior 12 mo

Occupancy rate

43%

12 mo avg

↓4%

from prior 12 mo

Avg daily rate

$163

12 mo avg

↑20%

from prior 12 mo

Gross yield

10.3%

Current potential

↑0.2 pts

vs prior-year prices

Lead time

27 days

12 mo avg

↓2 days

from prior 12 mo

Revpar

$53

12 mo avg

↑2%

from prior 12 mo

Las Cruces Airbnb market summary

Compare Airbnb neighborhoods in Las Cruces, NM

Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.

Neighborhood	Revenue (potential)	Gross yield
Truth or Consequences & Elephant Butte Country	$26.2K 50 listings	15.5% 50 listings
Alamogordo & Tularosa Basin	$28.4K 77 listings	14.5% 77 listings
Silver City & Gila Country	$23.2K 60 listings	12.3% 60 listings
Deming & Southwest Desert	$21.9K 17 listings	11.4% 17 listings
Las Cruces, Mesilla & South Valley	$24.7K 254 listings	10.5% 254 listings

Explore all neighborhoods

Data as of 2026-10-06

Revenue per listing by bedroom

Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.

Bedroom count:

Short-term rental supply growth

Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.

Performance metrics by bedroom

Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.

Bedrooms

Median revenue

Median home value

Gross yield

Supply

Cleaning fee

🔒 •••

🔒 $3•

🔒 •••

🔒 $5•

🔒 •••

🔒 $7•

🔒 •••

$113

🔒 •••

🔒 $1••

(0)

Filters (0)