Jersey Shore

As of May 2026, Long Beach Island, Seaside Heights, Point Pleasant Beach have 3,377 active Airbnb and VRBO listings. This represents a 0% decrease from the previous year.

The average Airbnb or VRBO in Jersey Shore generates $37K per year. High-performing properties earn $96K/year, while low-performing properties earn $19K/year. This massive earnings spread suggests that market rewards are highly concentrated, reflecting a significant divide between properties that effectively capture peak demand and those that struggle to maintain occupancy.

Average home prices in Jersey Shore vary by property size: 1-bedroom properties cost approximately $372K, 2-bedroom homes average $526K, 3-bedroom properties are around $760K, and 4+ bedroom homes average $991K. These prices reflect median home values across the Long Beach Island, Seaside Heights, Point Pleasant Beach area.

Airbnb and VRBO can be profitable in Jersey Shore, with an average gross yield of 4% across all properties. High-performing properties achieve yields up to 10%, which is considered good for short-term rental investment. The gap between average and top-tier yields highlights that capital efficiency is heavily contingent on a property's ability to outperform the 27% average occupancy baseline.

The average occupancy rate for Airbnbs and VRBOs in Jersey Shore is 27%. This occupancy level, combined with an average nightly rate of $435, results in a RevPAR (revenue per available room) of $64 per day.

1-bedroom properties demonstrate the strongest performance in Jersey Shore, with an average gross yield of 6% and annual revenue of $22K. These properties balance purchase price ($372K), operating costs, and rental demand most effectively in the Jersey Shore market.

Short-term rental regulations vary by jurisdiction in the Jersey Shore area. Long Beach Island: Moderate. Varies by municipality - most require registration, safety inspections, occupancy limits. Beach Haven has 3-person-per-bedroom rule. Enforcement moderate, focused on noise/parking complaints and safety violations. Seaside Heights: Moderate. Registration required, annual inspections, occupancy limits strictly enforced. Active enforcement during summer season with police monitoring problem properties and repeat violations. Point Pleasant Beach: Moderate. Rental permit required, safety inspections, occupancy limits (2-per-bedroom plus 2). Seasonal enforcement focuses on overcrowding and nuisance complaints. Most hosts comply. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Jersey Shore Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 0% year-over-year, while RevPAR has decreased 52%. This indicates balanced supply-demand dynamics. Despite stagnant supply, the sharp drop in revenue per listing signals that consumer spending power or travel preferences have shifted, creating a more challenging environment for baseline properties.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 27% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-January) when gaining traction is harder.

The most common amenities in Jersey Shore listings include: Air Conditioning (99%), Kitchen (94%), Tv (81%), Washing Machine (75%), Heating (61%). Amenities that boost revenue the most include Hot Tub, Washing Machine, Pool, with Hot Tub properties earning approximately 80% more ($160K/year vs $89K/year).

Monthly estimated revenue per listing in Jersey Shore over the last 12 months: May: $2K, June: $4K, July: $5K, August: $5K, September: $2K, October: $1K, November: $1K, December: $1K, January: $463, February: $537, March: $679, April: $940. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Jersey Shore is $435, up 6% year-over-year. By property size: 1-bedroom properties average $207/night, 2-bedroom properties average $265/night, 3-bedroom properties average $412/night, 4+ bedroom properties average $773/night. Rates peak in August and are lowest in March.

Guests in Jersey Shore book an average of 34 days in advance, down 29% from last year. By property size: 1-bedroom: 28 days, 2-bedroom: 32 days, 3-bedroom: 35 days, 4+ bedroom: 38 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Jersey Shore Airbnb and VRBO market has seen the following changes: supply declined 0%, revenue per listing decreased 52%, occupancy fell 12%, average nightly rates increased 6%, and lead time decreased 29%. These metrics suggest a compressed booking window and softening demand, forcing a reliance on shorter-term planning in an increasingly price-sensitive market.

In Jersey Shore, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 33% higher occupancy than weekdays.