Jersey Shore, NJ
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Overview
Annual Rev
$57.9k
12 mo avg
↑2%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓2%
from prior 12 mo
Avg daily rate
$436
12 mo avg
↑9%
from prior 12 mo
Lead time
36 days
12 mo avg
↓8 days
from prior 12 mo
Revpar
$104
12 mo avg
↓17%
from prior 12 mo
Methodology note: Figures reflect Jersey Shore market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +21% $12,160/yr |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +2% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (7.6 nights)
2 bedrooms (7.0 nights)
4+ bedrooms (6.6 nights)
1 bedroom (5.2 nights)
Cleaning fee by bedroom
4+ bedrooms ($271)
3 bedrooms ($182)
2 bedrooms ($141)
1 bedroom ($98)
Professional host share
Professionally managed (65%)
Independent hosts (35%)
Housing market signals
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Over the 12 months ending August 2026, the Jersey Shore market averaged 3,454 active Airbnb and VRBO listings, up 7% from a year earlier and up 19% over two years.
An average Jersey Shore listing earns $44K/year. High-performing listings earn $111K, while low-performing listings earn $22K.
Median Jersey Shore home prices by size are 1-bedroom $387K, 2-bedroom $552K, 3-bedroom $788K, and 4+ bedroom $1.0M.
Average gross yield is 4%, reaching 11% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Jersey Shore is 26%, producing RevPAR of $84 per available night.
1-bedroom listings have the highest average gross yield at 7%. They average $27K/year in revenue against a $387K median purchase price.
Rules vary across Jersey Shore. Long Beach Island: Moderate. Registration required in most townships, occupancy limits enforced, fire safety inspections. Active enforcement during summer season with fines for violations. Seaside Heights: Moderate. Registration and inspections required, zoning restrictions apply. Enforcement focuses on noise and occupancy violations during peak season. Point Pleasant Beach: Moderate. Registration mandatory, rental permits required, property standards enforced. Active code enforcement with regular inspections and penalties for non-compliance. Verify requirements for the property's jurisdiction.
The Jersey Shore Airbnb and VRBO market appears broadly balanced. Supply has grown 7% year-over-year, while RevPAR has increased 6%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in January and February.
The most common amenities are Air Conditioning (100%), Internet (97%), TV (96%). The strongest positive revenue associations are Washing Machine (+80%), Air Conditioning (+56%), Pool (+38%).
Average daily rate in Jersey Shore is $454, up 11% year-over-year. Rates peak in July and are lowest in March.
Guests in Jersey Shore book an average of 36 days in advance, down 9% from last year. Booking windows range from 29 days for 1-bedroom listings to 41 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 38% higher than weekday occupancy.