How many Airbnb and VRBO listings are in Jacksonville?

Over the 12 months ending September 2026, the Jacksonville market averaged 3,133 active Airbnb and VRBO listings, up 8% from a year earlier and up 77% over two years.

How much do Airbnbs and VRBOs make in Jacksonville?

An average Jacksonville listing earns $49K/year. High-performing listings earn $106K, while low-performing listings earn $22K.

How much does it cost to buy an Airbnb or VRBO property in Jacksonville?

Median Jacksonville home prices by size are 1-bedroom $281K, 2-bedroom $172K, 3-bedroom $265K, and 4+ bedroom $362K.

What is the occupancy rate for Airbnb and VRBO in Jacksonville?

Average occupancy in Jacksonville is 32%, producing RevPAR of $106 per available night.

Are short-term rentals legal in Jacksonville?

Rules vary across Jacksonville. Jacksonville: Lenient. Business tax receipt and zoning compliance required. Minimal active enforcement, many operate without permits. Wilmington: Moderate. Business license and occupancy permit required, must comply with zoning. Some enforcement through complaints, but not aggressive. Topsail Beach: Moderate. Town registration and business license required, occupancy limits enforced. Active enforcement during peak season through inspections and complaint response. Verify requirements for the property's jurisdiction.

Is the Jacksonville Airbnb and VRBO market oversaturated?

The Jacksonville Airbnb and VRBO market appears broadly balanced. Supply has grown 8% year-over-year, while RevPAR has increased 20%, showing no clear supply-demand imbalance.

When is peak season for Airbnbs and VRBOs in Jacksonville?

RevPAR is highest in July and June; it is lowest in January and February.

Which Airbnb and VRBO amenities matter most in Jacksonville?

The most common amenities are Internet (100%), Air Conditioning (100%), TV (99%). The strongest positive revenue associations are Washing Machine (+86%), Hot Tub (+60%), TV (+44%).

What is the average nightly rate for Airbnbs and VRBOs in Jacksonville?

Average daily rate in Jacksonville is $354, up 17% year-over-year. Rates peak in July and are lowest in February.

How far in advance do guests book Airbnb and VRBO stays in Jacksonville?

Guests in Jacksonville book an average of 44 days in advance, up 5% from last year. Booking windows range from 29 days for 1-bedroom listings to 56 days for 4+ bedroom listings.

Which days of the week perform best for Airbnbs and VRBOs in Jacksonville?

Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Monday. Weekend occupancy is 30% higher than weekday occupancy.

How is gross yield calculated?

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Jacksonville, NC

Jacksonville

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Annual revenue (actual)

$53.4k

12 mo avg

↑6%

from prior 12 mo

Occupancy rate

36%

12 mo avg

↓6%

from prior 12 mo

Avg daily rate

$332

12 mo avg

↑20%

from prior 12 mo

Gross yield

10.7%

Current potential

↓0.2 pts

vs prior-year prices

Lead time

45 days

12 mo avg

↑3 days

from prior 12 mo

Revpar

$113

12 mo avg

↑21%

from prior 12 mo

Jacksonville Airbnb market summary

Compare Airbnb neighborhoods in Jacksonville, NC

Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.

Neighborhood	Revenue (potential)	Gross yield
North Topsail Beach	$51.5K 647 listings	14.4% 647 listings
Eastern Jacksonville & Piney Green	$24.7K 72 listings	13.3% 72 listings
Western Jacksonville & New River	$25.8K 70 listings	12.1% 70 listings
Hubert & Eastern Countryside	$27.5K 22 listings	11.6% 22 listings
Surf City	$56.7K 561 listings	10.2% 561 listings

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Data as of 2026-10-06

Revenue per listing by bedroom

Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.

Bedroom count:

Short-term rental supply growth

Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.

Performance metrics by bedroom

Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.

Bedrooms

Median revenue

Median home value

Gross yield

Supply

Cleaning fee

🔒 •••

🔒 $7•

🔒 •••

🔒 $1••

🔒 •••

🔒 $1••

🔒 •••

$179

🔒 •••

🔒 $2••

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