Jackson

As of May 2026, Jackson, Vicksburg, Natchez have 851 active Airbnb and VRBO listings. This represents a 7% increase from the previous year.

The average Airbnb or VRBO in Jackson generates $24K per year. High-performing properties earn $46K/year, while low-performing properties earn $9K/year. This wide earnings variance suggests that market saturation is creating a tiered landscape where a small segment of listings captures a disproportionate share of the available demand.

Average home prices in Jackson vary by property size: 1-bedroom properties cost approximately $0, 2-bedroom homes average $148K, 3-bedroom properties are around $189K, and 4+ bedroom homes average $303K. These prices reflect median home values across the Jackson, Vicksburg, Natchez area.

Airbnb and VRBO can be profitable in Jackson, with an average gross yield of 15% across all properties. High-performing properties achieve yields up to 28%, which is considered top for short-term rental investment. The 13-point gap between average and high yields highlights how effectively top-tier properties leverage current market constraints to maintain superior returns.

The average occupancy rate for Airbnbs and VRBOs in Jackson is 33%. This occupancy level, combined with an average nightly rate of $192, results in a RevPAR (revenue per available room) of $45 per day.

4+ bedroom properties demonstrate the strongest performance in Jackson, with an average gross yield of 18% and annual revenue of $51K. These properties balance purchase price ($303K), operating costs, and rental demand most effectively in the Jackson market.

Short-term rental regulations vary by jurisdiction in the Jackson area. Jackson: Lenient. No specific STR regulations or permit requirements. Operates under general business licensing and zoning. Minimal enforcement. Vicksburg: Lenient. Business license required, must comply with zoning ordinances. Light enforcement, hosts operate freely. Natchez: Lenient. No dedicated STR ordinance. General business license and property standards apply. Minimal oversight, market largely unregulated. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Jackson Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 7% year-over-year, while RevPAR has decreased 25%. This indicates balanced supply-demand dynamics. The drop in RevPAR despite stable supply growth signals that consumer spending power or travel interest has softened, forcing a market-wide correction in pricing power.

Launch around July, 2-3 months before peak fall season (October peaks). This pre-peak timing lets you build reviews when competition is -30% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (September-January) when gaining traction is harder.

The most common amenities in Jackson listings include: Air Conditioning (100%), Kitchen (93%), Tv (90%), Washing Machine (77%), Heating (73%). Amenities that boost revenue the most include Washing Machine, Lake Access, Pool, with Washing Machine properties earning approximately 76% more ($39K/year vs $22K/year).

Monthly estimated revenue per listing in Jackson over the last 12 months: May: $2K, June: $1K, July: $2K, August: $1K, September: $1K, October: $2K, November: $1K, December: $1K, January: $976, February: $945, March: $2K, April: $2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Jackson is $192, up 17% year-over-year. By property size: 1-bedroom properties average $125/night, 2-bedroom properties average $168/night, 3-bedroom properties average $216/night, 4+ bedroom properties average $392/night. Rates peak in April and are lowest in September.

Guests in Jackson book an average of 22 days in advance, down 23% from last year. By property size: 1-bedroom: 21 days, 2-bedroom: 21 days, 3-bedroom: 22 days, 4+ bedroom: 27 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Jackson Airbnb and VRBO market has seen: supply grew 7%, revenue per listing decreased 25%, occupancy fell 18%, average nightly rates increased 17%, and lead time decreased 23%. These indicators reflect a market experiencing significant friction, where higher nightly rates are failing to offset the decline in occupancy and overall revenue.

In Jackson, Friday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 42% higher occupancy than weekdays.