Jackson, MS
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Annual revenue (actual)
$25.2k
12 mo avg
↑2%
from prior 12 mo
Occupancy rate
36%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
$186
12 mo avg
↑16%
from prior 12 mo
Gross yield
15.8%
Current potential
↑0.1 pts
vs prior-year prices
Lead time
22 days
12 mo avg
↓1 days
from prior 12 mo
Revpar
$50
12 mo avg
↓8%
from prior 12 mo
Methodology note: Figures reflect Jackson market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| North Jackson, Ridgeland & Madison | $31.0K 101 listings | 24.5% 101 listings |
| West & South Jackson–Clinton | $24.4K 26 listings | 23.4% 26 listings |
| South-Central Mississippi | $30.0K 7 listings | 20.5% 7 listings |
| Natchez & Mississippi River Country | $31.4K 15 listings | 19.9% 15 listings |
| McComb & Southwest Mississippi | $28.3K 13 listings | 18.9% 13 listings |
Data as of 2026-09-30
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Pool | +25% $6,291/yr |
| Hot Tub | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (7.8 nights)
1 bedroom (7.2 nights)
3 bedrooms (6.8 nights)
4+ bedrooms (6.3 nights)
Studio (4.3 nights)
Cleaning fee by bedroom
4+ bedrooms ($190)
3 bedrooms ($117)
2 bedrooms ($85)
1 bedroom ($55)
Studio ($38)
Professional host share
Professionally managed (57%)
Independent hosts (43%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Jackson going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Jackson market averaged 910 active Airbnb and VRBO listings, up 14% from a year earlier and up 68% over two years.
An average Jackson listing earns $24K/year. High-performing listings earn $48K, while low-performing listings earn $7K.
Median Jackson home prices by size are 2-bedroom $150K, 3-bedroom $191K, and 4+ bedroom $304K.
Average occupancy in Jackson is 32%, producing RevPAR of $48 per available night.
Rules vary across Jackson. Jackson: Lenient. Business license required, but minimal specific STR regulations. Light enforcement, many operate without compliance. Vicksburg: Lenient. Business license needed, basic zoning rules. Limited enforcement capacity, hosts generally operate freely. Natchez: Lenient. Business license and sales tax registration required. Minimal STR-specific rules, light enforcement in historic tourism-focused city. Verify requirements for the property's jurisdiction.
The Jackson Airbnb and VRBO market is becoming more competitive. Supply has grown 14% year-over-year, while RevPAR has decreased 7%, suggesting supply is outpacing demand.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Air Conditioning (99%), Internet (98%), TV (96%). The strongest positive revenue associations are Washing Machine (+110%), Lake Access (+46%), Pool (+41%).
Average daily rate in Jackson is $197, up 12% year-over-year. Rates peak in July and are lowest in December.
Guests in Jackson book an average of 23 days in advance, down 8% from last year. Booking windows range from 20 days for 1-bedroom listings to 29 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 41% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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