Jackson, MS
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Overview
Annual Rev
$26.2k
12 mo avg
↑0%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
$184
12 mo avg
↑19%
from prior 12 mo
Lead time
21 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
$49
12 mo avg
↓13%
from prior 12 mo
Methodology note: Figures reflect Jackson market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +17% $4,455/yr |
| Pool | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Parking | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (8.7 nights)
2 bedrooms (8.6 nights)
3 bedrooms (6.7 nights)
4+ bedrooms (6.2 nights)
Cleaning fee by bedroom
4+ bedrooms ($192)
3 bedrooms ($114)
2 bedrooms ($83)
1 bedroom ($58)
Professional host share
Professionally managed (70%)
Independent hosts (30%)
Housing market signals
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Over the 12 months ending August 2026, the Jackson market averaged 902 active Airbnb and VRBO listings, up 14% from a year earlier and up 67% over two years.
An average Jackson listing earns $24K/year. High-performing listings earn $49K, while low-performing listings earn $8K.
Median Jackson home prices by size are 2-bedroom $146K, 3-bedroom $192K, and 4+ bedroom $309K.
Average gross yield is 15%, reaching 30% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Jackson is 32%, producing RevPAR of $47 per available night.
4+ bedroom listings have the highest average gross yield at 18%. They average $55K/year in revenue against a $309K median purchase price.
Rules vary across Jackson. Jackson: Lenient. No specific STR regulations or permit requirements. Operates under general business licensing and zoning. Minimal enforcement. Vicksburg: Lenient. Business license required, must comply with zoning. No owner-occupancy rules or density limits. Light enforcement, mainly complaint-driven. Natchez: Lenient. Business license and sales tax permit required. No STR-specific restrictions or owner-occupancy rules. Minimal enforcement, tourism-friendly approach. Verify requirements for the property's jurisdiction.
The Jackson Airbnb and VRBO market is becoming more competitive. Supply has grown 14% year-over-year, while RevPAR has decreased 12%, suggesting supply is outpacing demand.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Air Conditioning (100%), TV (95%), Parking (95%). The strongest positive revenue associations are Washing Machine (+109%), Lake Access (+41%), Pool (+39%).
Average daily rate in Jackson is $196, up 13% year-over-year. Rates peak in July and are lowest in September.
Guests in Jackson book an average of 22 days in advance, down 13% from last year. Booking windows range from 20 days for 1-bedroom listings to 28 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 41% higher than weekday occupancy.