How many Airbnb and VRBO listings are in Hickory?

Over the 12 months ending September 2026, the Hickory market averaged 18,582 active Airbnb and VRBO listings, up 5% from a year earlier and up 12% over two years.

How much do Airbnbs and VRBOs make in Hickory?

An average Hickory listing earns $40K/year. High-performing listings earn $90K, while low-performing listings earn $16K.

How much does it cost to buy an Airbnb or VRBO property in Hickory?

Median Hickory home prices by size are 1-bedroom $219K, 2-bedroom $270K, 3-bedroom $331K, and 4+ bedroom $476K.

What is the occupancy rate for Airbnb and VRBO in Hickory?

Average occupancy in Hickory is 33%, producing RevPAR of $87 per available night.

Are short-term rentals legal in Hickory?

Rules vary across Hickory. Asheville: Strict. Permit required, owner-occupancy mandate for whole-house rentals, caps in residential zones. Active enforcement with violations prosecuted. Hickory: Lenient. Business license and tax registration required. Minimal restrictions, light enforcement. Boone: Strict. Permit required, owner-occupancy required, density limits in neighborhoods. Active enforcement though some operate illegally. Blowing Rock: Strict. Permit mandatory, owner-occupancy rule, strict zoning limits. Active enforcement in small town with neighbor complaints common. Verify requirements for the property's jurisdiction.

Is the Hickory Airbnb and VRBO market oversaturated?

The Hickory Airbnb and VRBO market appears broadly balanced. Supply has grown 5% year-over-year, while RevPAR has increased 20%, showing no clear supply-demand imbalance.

When is peak season for Airbnbs and VRBOs in Hickory?

RevPAR is highest in July and December; it is lowest in March and February.

Which Airbnb and VRBO amenities matter most in Hickory?

The most common amenities are Internet (99%), Heating (98%), Kitchen (97%). The strongest positive revenue associations are Sauna (+58%), Washing Machine (+47%), Ev Charger (+44%).

What is the average nightly rate for Airbnbs and VRBOs in Hickory?

Average daily rate in Hickory is $295, up 21% year-over-year. Rates peak in July and are lowest in March.

How far in advance do guests book Airbnb and VRBO stays in Hickory?

Guests in Hickory book an average of 39 days in advance, up 18% from last year. Booking windows range from 32 days for 1-bedroom listings to 50 days for 4+ bedroom listings.

Which days of the week perform best for Airbnbs and VRBOs in Hickory?

Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 72% higher than weekday occupancy.

How is gross yield calculated?

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Hickory, NC

Hickory

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Annual revenue (actual)

$43.3k

12 mo avg

↑11%

from prior 12 mo

Occupancy rate

37%

12 mo avg

↓2%

from prior 12 mo

Avg daily rate

$266

12 mo avg

↑19%

from prior 12 mo

Gross yield

8.7%

Current potential

↑0.2 pts

vs prior-year prices

Lead time

39 days

12 mo avg

↑5 days

from prior 12 mo

Revpar

$93

12 mo avg

↑15%

from prior 12 mo

Hickory Airbnb market summary

Compare Airbnb neighborhoods in Hickory, NC

Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.

Neighborhood	Revenue (potential)	Gross yield
Lenoir & Granite Falls	$41.7K 123 listings	19.1% 123 listings
Elk Park & Roan Mountain	$45.2K 38 listings	15.8% 38 listings
Marion & Old Fort	$39.6K 103 listings	15.4% 103 listings
Morganton & Valdese	$27.8K 57 listings	12.5% 57 listings
Hickory, Newton & Conover	$27.3K 131 listings	12.3% 131 listings

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Data as of 2026-10-06

Revenue per listing by bedroom

Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.

Bedroom count:

Short-term rental supply growth

Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.

Performance metrics by bedroom

Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.

Bedrooms

Median revenue

Median home value

Gross yield

Supply

Cleaning fee

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🔒 $6•

🔒 •••

🔒 $7•

🔒 •••

🔒 $1••

🔒 •••

$161

🔒 •••

🔒 $2••

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