How many Airbnb and VRBO listings are in Helen?

Over the 12 months ending September 2026, the Helen market averaged 2,465 active Airbnb and VRBO listings, up 5% from a year earlier and up 28% over two years.

How much do Airbnbs and VRBOs make in Helen?

An average Helen listing earns $39K/year. High-performing listings earn $78K, while low-performing listings earn $16K.

How much does it cost to buy an Airbnb or VRBO property in Helen?

Median Helen home prices by size are 1-bedroom $219K, 2-bedroom $273K, 3-bedroom $350K, and 4+ bedroom $458K.

What is the occupancy rate for Airbnb and VRBO in Helen?

Average occupancy in Helen is 32%, producing RevPAR of $86 per available night.

Are short-term rentals legal in Helen?

Rules vary across Helen. Helen: Lenient. Business license required, no owner-occupancy rules. Minimal enforcement, many unlicensed operators. Dahlonega: Lenient. Business license and excise tax required. Light enforcement, compliance spotty. Clayton: Moderate. Business license, safety inspections required. Moderate enforcement through complaints. Blairsville: Lenient. Business license needed, no density limits or owner-occupancy rules. Light enforcement, self-regulation common. Verify requirements for the property's jurisdiction.

Is the Helen Airbnb and VRBO market oversaturated?

The Helen Airbnb and VRBO market appears broadly balanced. Supply has grown 5% year-over-year, while RevPAR has increased 6%, showing no clear supply-demand imbalance.

When is peak season for Airbnbs and VRBOs in Helen?

RevPAR is highest in July and June; it is lowest in February and January.

Which Airbnb and VRBO amenities matter most in Helen?

The most common amenities are Air Conditioning (100%), Kitchen (98%), Internet (98%). The strongest positive revenue associations are TV (+39%), Washing Machine (+38%), Air Conditioning (+36%).

What is the average nightly rate for Airbnbs and VRBOs in Helen?

Average daily rate in Helen is $283, up 19% year-over-year. Rates peak in July and are lowest in February.

How far in advance do guests book Airbnb and VRBO stays in Helen?

Guests in Helen book an average of 38 days in advance, down 3% from last year. Booking windows range from 33 days for 1-bedroom listings to 47 days for 4+ bedroom listings.

Which days of the week perform best for Airbnbs and VRBOs in Helen?

Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 109% higher than weekday occupancy.

How is gross yield calculated?

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Helen, GA

Helen

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Annual revenue (actual)

$42.3k

12 mo avg

↑5%

from prior 12 mo

Occupancy rate

35%

12 mo avg

↓4%

from prior 12 mo

Avg daily rate

$270

12 mo avg

↑18%

from prior 12 mo

Gross yield

9.6%

Current potential

↓0.1 pts

vs prior-year prices

Lead time

39 days

12 mo avg

↓1 days

from prior 12 mo

Revpar

$93

12 mo avg

↑5%

from prior 12 mo

Helen Airbnb market summary

Compare Airbnb neighborhoods in Helen, GA

Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.

Neighborhood	Revenue (potential)	Gross yield
Cleveland & Southern White County	$38.9K 142 listings	14.4% 142 listings
Toccoa & Stephens Foothills	$27.6K 11 listings	12.7% 11 listings
Sautee Nacoochee & Yonah	$33.2K 248 listings	11.2% 248 listings
Southern Hall & Banks Fringe	$31.3K 6 listings	11.0% 6 listings
Robertstown & Helen Mountain Outskirts	$43.5K 45 listings	10.9% 45 listings

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Data as of 2026-10-06

Revenue per listing by bedroom

Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.

Bedroom count:

Short-term rental supply growth

Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.

Performance metrics by bedroom

Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.

Bedrooms

Median revenue

Median home value

Gross yield

Supply

Cleaning fee

🔒 •••

🔒 $6•

🔒 •••

🔒 $8•

🔒 •••

🔒 $1••

🔒 •••

$159

🔒 •••

🔒 $2••

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