Helen, GA
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Overview
Annual Rev
$44.5k
12 mo avg
↑5%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
$268
12 mo avg
↑20%
from prior 12 mo
Lead time
38 days
12 mo avg
↓5 days
from prior 12 mo
Revpar
$91
12 mo avg
↓1%
from prior 12 mo
Methodology note: Figures reflect Helen market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Sauna | +14% $6,231/yr |
| Hot Tub | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Parking | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (4.2 nights)
2 bedrooms (4.2 nights)
3 bedrooms (4.0 nights)
1 bedroom (3.1 nights)
Cleaning fee by bedroom
4+ bedrooms ($254)
3 bedrooms ($159)
2 bedrooms ($116)
1 bedroom ($82)
Professional host share
Professionally managed (72%)
Independent hosts (28%)
Housing market signals
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Over the 12 months ending August 2026, the Helen market averaged 2,450 active Airbnb and VRBO listings, up 4% from a year earlier and up 27% over two years.
An average Helen listing earns $40K/year. High-performing listings earn $79K, while low-performing listings earn $18K.
Median Helen home prices by size are 1-bedroom $220K, 2-bedroom $273K, 3-bedroom $355K, and 4+ bedroom $464K.
Average gross yield is 11%, reaching 23% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Helen is 31%, producing RevPAR of $83 per available night.
2-bedroom listings have the highest average gross yield at 13%. They average $33K/year in revenue against a $273K median purchase price.
Rules vary across Helen. Helen: Lenient. Business license required, no owner-occupancy rules. Light enforcement, many operate without permits. Dahlonega: Lenient. Business license needed, zoning compliance. Minimal enforcement, hosts rarely penalized. Clayton: Lenient. Business license required, basic zoning rules. Light enforcement, violations uncommon. Blairsville: Lenient. Business license and occupancy tax required. Minimal enforcement, self-regulation common. Verify requirements for the property's jurisdiction.
The Helen Airbnb and VRBO market appears broadly balanced. Supply has grown 4% year-over-year, while RevPAR has decreased 1%, showing no clear supply-demand imbalance.
RevPAR is highest in July and June; it is lowest in February and January.
The most common amenities are Air Conditioning (100%), Kitchen (97%), TV (95%). The strongest positive revenue associations are Washing Machine (+38%), Air Conditioning (+36%), Sauna (+31%).
Average daily rate in Helen is $281, up 19% year-over-year. Rates peak in July and are lowest in February.
Guests in Helen book an average of 38 days in advance, down 8% from last year. Booking windows range from 33 days for 1-bedroom listings to 46 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 103% higher than weekday occupancy.