Hayward, WI
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Overview
Annual Rev
$35.7k
12 mo avg
↑5%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
$314
12 mo avg
↑16%
from prior 12 mo
Lead time
41 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
$70
12 mo avg
↓8%
from prior 12 mo
Methodology note: Figures reflect Hayward market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +33% $11,779/yr |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (5.7 nights)
2 bedrooms (5.4 nights)
4+ bedrooms (5.2 nights)
1 bedroom (5.0 nights)
Cleaning fee by bedroom
4+ bedrooms ($242)
3 bedrooms ($151)
2 bedrooms ($102)
1 bedroom ($62)
Professional host share
Professionally managed (59%)
Independent hosts (41%)
Housing market signals
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Over the 12 months ending August 2026, the Hayward market averaged 1,244 active Airbnb and VRBO listings, up 10% from a year earlier and up 80% over two years.
An average Hayward listing earns $32K/year. High-performing listings earn $83K, while low-performing listings earn $16K.
Median Hayward home prices by size are 2-bedroom $289K, 3-bedroom $352K, and 4+ bedroom $469K.
Average gross yield is 10%, reaching 25% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Hayward is 25%, producing RevPAR of $67 per available night.
4+ bedroom listings have the highest average gross yield at 10%. They average $50K/year in revenue against a $469K median purchase price.
Rules vary across Hayward. Hayward: Lenient. No specific STR regulations or permit requirements. Operates under general business and zoning rules. Minimal enforcement. Cable: Lenient. No dedicated STR ordinance. Standard zoning and sanitation compliance. Light enforcement, mostly complaint-driven. Minocqua: Moderate. Business license required, zoning compliance needed. Some density concerns in residential areas. Moderate enforcement, increasing attention to problem properties. Verify requirements for the property's jurisdiction.
The Hayward Airbnb and VRBO market appears broadly balanced. Supply has grown 10% year-over-year, while RevPAR has increased 12%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in April and March.
The most common amenities are Kitchen (93%), Internet (93%), Parking (93%). The strongest positive revenue associations are Hot Tub (+93%), Bicycles (+73%), Ev Charger (+66%).
Average daily rate in Hayward is $339, up 22% year-over-year. Rates peak in June and are lowest in April.
Guests in Hayward book an average of 44 days in advance, down 5% from last year. Booking windows range from 37 days for 1-bedroom listings to 50 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 66% higher than weekday occupancy.