Hattiesburg

As of June 2026, Hattiesburg, Meridian, Laurel have 494 active Airbnb and VRBO listings. This represents a 1% increase from the previous year.

The average Airbnb or VRBO in Hattiesburg generates $24K per year. High-performing properties earn $41K/year, while low-performing properties earn $11K/year. The substantial revenue variance suggests that earnings are heavily tied to specific property performance rather than market-wide averages, highlighting a fragmented competitive landscape.

Average home prices in Hattiesburg vary by property size: 1-bedroom properties cost approximately $0, 2-bedroom homes average $108K, 3-bedroom properties are around $176K, and 4+ bedroom homes average $277K. These prices reflect median home values across the Hattiesburg, Meridian, Laurel area.

Airbnb and VRBO can be profitable in Hattiesburg, with an average gross yield of 15% across all properties. High-performing properties achieve yields up to 27%, which is considered top for short-term rental investment. This spread indicates that top-tier assets are successfully capturing premium demand despite stagnant overall revenue growth.

The average occupancy rate for Airbnbs and VRBOs in Hattiesburg is 30%. This occupancy level, combined with an average nightly rate of $183, results in a RevPAR (revenue per available room) of $46 per day.

2-bedroom properties demonstrate the strongest performance in Hattiesburg, with an average gross yield of 23% and annual revenue of $23K. These properties balance purchase price ($108K), operating costs, and rental demand most effectively in the Hattiesburg market.

Short-term rental regulations vary by jurisdiction in the Hattiesburg area. Hattiesburg: Lenient. No specific STR regulations or permit requirements. Operates under general business license and zoning rules. Minimal enforcement. Meridian: Lenient. No dedicated STR ordinance. Standard business license and property tax compliance. Little active enforcement of rentals. Laurel: Lenient. No specific short-term rental regulations in place. General zoning and business requirements apply. Limited enforcement activity. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Hattiesburg Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 1% year-over-year, while RevPAR has decreased 19%. This indicates balanced supply-demand dynamics. The drop in RevPAR against stable supply suggests that existing inventory is struggling to maintain pricing power as market demand softens.

Launch around April, 2-3 months before peak fall season (July peaks). This pre-peak timing lets you build reviews when competition is 46% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (December-January) when gaining traction is harder.

The most common amenities in Hattiesburg listings include: Air Conditioning (99%), Kitchen (97%), Tv (91%), Washing Machine (83%), Heating (77%). Amenities that boost revenue the most include Hot Tub, Lake Access, Bbq, with Hot Tub properties earning approximately 56% more ($48K/year vs $31K/year).

Monthly estimated revenue per listing in Hattiesburg over the last 12 months: May: $2K, June: $2K, July: $2K, August: $1K, September: $1K, October: $2K, November: $1K, December: $1K, January: $800, February: $1K, March: $2K, April: $2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Hattiesburg is $183, up 15% year-over-year. By property size: 1-bedroom properties average $140/night, 2-bedroom properties average $166/night, 3-bedroom properties average $199/night, 4+ bedroom properties average $317/night. Rates peak in December and are lowest in May.

Guests in Hattiesburg book an average of 24 days in advance, down 24% from last year. By property size: 1-bedroom: 23 days, 2-bedroom: 24 days, 3-bedroom: 24 days, 4+ bedroom: 25 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Hattiesburg Airbnb and VRBO market has seen the following changes: supply grew 1%, revenue per listing decreased 19%, occupancy fell 16%, average nightly rates increased 15%, and lead time decreased 24%. These shifts reflect a market facing downward pressure on utilization, where operators are raising rates to compensate for declining occupancy.

In Hattiesburg, Friday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 60% higher occupancy than weekdays.