Hattiesburg, MS
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Overview
Annual Rev
$29k
12 mo avg
↑5%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
$188
12 mo avg
↑18%
from prior 12 mo
Lead time
23 days
12 mo avg
↓5 days
from prior 12 mo
Revpar
$57
12 mo avg
↓5%
from prior 12 mo
Methodology note: Figures reflect Hattiesburg market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +17% $4,927/yr |
| EV Charger | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Parking | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (5.0 nights)
2 bedrooms (4.7 nights)
4+ bedrooms (4.5 nights)
3 bedrooms (4.3 nights)
Cleaning fee by bedroom
4+ bedrooms ($134)
3 bedrooms ($82)
2 bedrooms ($78)
1 bedroom ($59)
Professional host share
Professionally managed (59%)
Independent hosts (41%)
Housing market signals
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Over the 12 months ending August 2026, the Hattiesburg market averaged 510 active Airbnb and VRBO listings, up 6% from a year earlier and up 152% over two years.
An average Hattiesburg listing earns $25K/year. High-performing listings earn $45K, while low-performing listings earn $12K.
Median Hattiesburg home prices by size are 2-bedroom $112K, 3-bedroom $178K, and 4+ bedroom $281K.
Average gross yield is 16%, reaching 29% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Hattiesburg is 31%, producing RevPAR of $50 per available night.
2-bedroom listings have the highest average gross yield at 23%. They average $24K/year in revenue against a $112K median purchase price.
Rules vary across Hattiesburg. Hattiesburg: Lenient. No specific STR regulations or permit requirements. Operates under general business license and zoning rules. Minimal enforcement. Meridian: Lenient. No dedicated STR ordinance. Standard business license may apply. Very limited enforcement activity. Laurel: Lenient. No specific short-term rental regulations in place. General zoning and business rules apply. Little to no active enforcement. Verify requirements for the property's jurisdiction.
The Hattiesburg Airbnb and VRBO market appears broadly balanced. Supply has grown 6% year-over-year, while RevPAR has decreased 2%, showing no clear supply-demand imbalance.
RevPAR is highest in July and May; it is lowest in January and February.
The most common amenities are Air Conditioning (100%), Kitchen (98%), TV (98%). The strongest positive revenue associations are Lake Access (+48%), Washing Machine (+18%), TV (+18%).
Average daily rate in Hattiesburg is $193, up 18% year-over-year. Rates peak in July and are lowest in January.
Guests in Hattiesburg book an average of 24 days in advance, down 13% from last year. Booking windows range from 23 days for 1-bedroom listings to 25 days for 4+ bedroom listings.
Booking demand is highest on Friday and lowest on Monday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 58% higher than weekday occupancy.