Hartford, CT
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Annual revenue (actual)
$32.2k
12 mo avg
↑8%
from prior 12 mo
Occupancy rate
43%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
$189
12 mo avg
↑17%
from prior 12 mo
Gross yield
10.0%
Current potential
↓0.4 pts
vs prior-year prices
Lead time
31 days
12 mo avg
↓0 days
from prior 12 mo
Revpar
$65
12 mo avg
↑5%
from prior 12 mo
Methodology note: Figures reflect Hartford market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| Hartford | $22.5K 23 listings | 15.5% 23 listings |
| East Hampton Area | $58.0K 29 listings | 15.5% 29 listings |
| Bloomfield | $66.1K 9 listings | 15.0% 9 listings |
| Glastonbury Area | $49.9K 8 listings | 14.9% 8 listings |
| South Hartford Suburbs | $60.3K 11 listings | 13.6% 11 listings |
Data as of 2026-10-06
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +20% $6,430/yr |
| Lake Access | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (8.2 nights)
3 bedrooms (6.3 nights)
1 bedroom (5.7 nights)
2 bedrooms (5.1 nights)
4+ bedrooms (4.2 nights)
Cleaning fee by bedroom
4+ bedrooms ($185)
3 bedrooms ($129)
2 bedrooms ($91)
1 bedroom ($77)
Studio ($62)
Professional host share
Independent hosts (55%)
Professionally managed (45%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Hartford going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Hartford market averaged 699 active Airbnb and VRBO listings, down 3% from a year earlier and up 40% over two years.
An average Hartford listing earns $33K/year. High-performing listings earn $63K, while low-performing listings earn $9K.
Median Hartford home prices by size are 1-bedroom $177K, 2-bedroom $304K, 3-bedroom $431K, and 4+ bedroom $543K.
Average occupancy in Hartford is 39%, producing RevPAR of $68 per available night.
Rules vary across Hartford. Hartford: Moderate. Registration required, zoning compliance, safety inspections. Some enforcement through complaints. Hosts operate with permits in approved zones. New Haven: Moderate. Registration and permit required, owner-occupancy mandated for most properties, 30-day minimum in some zones. Enforcement through complaints and periodic checks. Mystic: Lenient. Part of Stonington—basic registration, follows state lodging rules. Minimal local restrictions. Light enforcement, primarily complaint-driven. Active STR market operates freely. Verify requirements for the property's jurisdiction.
The Hartford Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 3% year-over-year, while RevPAR has increased 22%, suggesting demand is outpacing available supply.
RevPAR is highest in July and June; it is lowest in February and January.
The most common amenities are Internet (99%), Air Conditioning (98%), TV (97%). The strongest positive revenue associations are Air Conditioning (+48%), Washing Machine (+45%), Lake Access (+42%).
Average daily rate in Hartford is $224, up 22% year-over-year. Rates peak in July and are lowest in February.
Guests in Hartford book an average of 32 days in advance, up 8% from last year. Booking windows range from 26 days for 1-bedroom listings to 41 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 41% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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