Harker Heights, TX
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Overview
Annual Rev
$24.3k
12 mo avg
↓10%
from prior 12 mo
Occupancy rate
🔒 4•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 $1••
12 mo avg
••.•%
from prior 12 mo
Lead time
20 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
$49
12 mo avg
↓22%
from prior 12 mo
Methodology note: Figures reflect Harker Heights market data as of May 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Lake Access | 35 (6%) | +$30,337 (+93%) | $62,999 | $32,663 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (13.0 nights)
4+ bedrooms (8.5 nights)
3 bedrooms (7.8 nights)
2 bedrooms (7.5 nights)
1 bedroom (5.8 nights)
Cleaning fee by bedroom
4+ bedrooms ($170)
3 bedrooms ($127)
2 bedrooms ($86)
1 bedroom ($63)
Studio ($58)
Professional host share
Professionally managed (60%)
Independent hosts (40%)
As of May 2026, Harker Heights has 1,065 active Airbnb and VRBO listings. This represents a 4% decrease from the previous year.
The average Airbnb or VRBO in Harker Heights generates $22K per year. High-performing properties earn $49K/year, while low-performing properties earn $8K/year. The wide revenue disparity suggests that market returns are highly sensitive to specific asset positioning rather than broad market trends.
Average home prices in Harker Heights vary by property size: 1-bedroom properties cost approximately $84K, 2-bedroom homes average $159K, 3-bedroom properties are around $249K, and 4+ bedroom homes average $311K. These prices reflect median home values across the Harker Heights area.
Airbnb and VRBO can be profitable in Harker Heights, with an average gross yield of 8% across all properties. High-performing properties achieve yields up to 17%, which is considered top for short-term rental investment. This yield spread highlights significant variance in how effectively different properties capture local demand.
The average occupancy rate for Airbnbs and VRBOs in Harker Heights is 32%. This occupancy level, combined with an average nightly rate of $176, results in a RevPAR (revenue per available room) of $42 per day.
1-bedroom properties demonstrate the strongest performance in Harker Heights, with an average gross yield of 13% and annual revenue of $11K. These properties balance purchase price ($84K), operating costs, and rental demand most effectively in the Harker Heights market.
Short-term rental regulations vary by jurisdiction in the Harker Heights area. The city appears to have minimal or no specific STR ordinances on record, which is common for smaller Texas cities that may rely on general business licensing and state laws. I cannot reliably confirm permit requirements, occupancy rules, or enforcement reality without access to current local ordinances and enforcement data. I recommend contacting Harker Heights city hall directly for accurate current regulations. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Harker Heights Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 4% year-over-year, while RevPAR has decreased 28%. This indicates balanced supply-demand dynamics, where declining revenue despite lower inventory points to a contraction in overall market appetite.
Launch around December, 2-3 months before peak fall season (March peaks). This pre-peak timing lets you build reviews when competition is -5% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (September-January) when gaining traction is harder.
The most common amenities in Harker Heights listings include: Air Conditioning (99%), Kitchen (92%), Tv (91%), Washing Machine (83%), Heating (76%). Amenities that boost revenue the most include Pool, Air Conditioning, Hot Tub, with Pool properties earning approximately 75% more ($56K/year vs $32K/year).
Monthly estimated revenue per listing in Harker Heights over the last 12 months: May: $1K, June: $1K, July: $1K, August: $1K, September: $1K, October: $1K, November: $1K, December: $1K, January: $836, February: $808, March: $2K, April: $2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Harker Heights is $176, up 19% year-over-year. By property size: 1-bedroom properties average $97/night, 2-bedroom properties average $137/night, 3-bedroom properties average $188/night, 4+ bedroom properties average $289/night. Rates peak in March and are lowest in February.
Guests in Harker Heights book an average of 22 days in advance, down 15% from last year. By property size: 1-bedroom: 22 days, 2-bedroom: 19 days, 3-bedroom: 22 days, 4+ bedroom: 24 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Harker Heights Airbnb and VRBO market has seen the following changes: supply declined 4%, revenue per listing decreased 28%, occupancy fell 23%, average nightly rates increased 19%, and lead time decreased 15%. These metrics reflect a market attempting to offset lower utilization through pricing adjustments.
In Harker Heights, Friday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 28% higher occupancy than weekdays.