Grand Rapids, MI
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Overview
Annual Rev
$40.5k
12 mo avg
↑10%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
$249
12 mo avg
↑23%
from prior 12 mo
Lead time
34 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
$76
12 mo avg
↓3%
from prior 12 mo
Methodology note: Figures reflect Grand Rapids market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +19% $7,693/yr |
| Heating | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (5.5 nights)
3 bedrooms (4.8 nights)
2 bedrooms (4.7 nights)
4+ bedrooms (4.7 nights)
Cleaning fee by bedroom
4+ bedrooms ($203)
3 bedrooms ($134)
2 bedrooms ($103)
1 bedroom ($63)
Professional host share
Professionally managed (69%)
Independent hosts (31%)
Housing market signals
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Over the 12 months ending August 2026, the Grand Rapids market averaged 1,292 active Airbnb and VRBO listings, down 3% from a year earlier and up 24% over two years.
An average Grand Rapids listing earns $40K/year. High-performing listings earn $81K, while low-performing listings earn $17K.
Median Grand Rapids home prices by size are 1-bedroom $215K, 2-bedroom $258K, 3-bedroom $305K, and 4+ bedroom $376K.
Average gross yield is 13%, reaching 26% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Grand Rapids is 35%, producing RevPAR of $77 per available night.
4+ bedroom listings have the highest average gross yield at 17%. They average $64K/year in revenue against a $376K median purchase price.
Rules vary across Grand Rapids. Grand Rapids: Moderate. Business license required, zoning compliance, safety inspections. Moderate enforcement with complaint-based action. Holland: Moderate. Registration required, occupancy limits, parking rules. Enforcement exists but primarily complaint-driven. Saugatuck: Lenient. Minimal regulations, business license needed. Light enforcement, high STR density tolerated in resort area. Traverse City: Moderate. Registration required, safety standards, occupancy limits. Enforcement increasing but many unlicensed hosts still operate. Verify requirements for the property's jurisdiction.
The Grand Rapids Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 3% year-over-year, while RevPAR has increased 13%, suggesting demand is outpacing available supply.
RevPAR is highest in July and August; it is lowest in January and February.
The most common amenities are Kitchen (98%), Air Conditioning (97%), Internet (97%). The strongest positive revenue associations are TV (+69%), Air Conditioning (+65%), Bbq (+43%).
Average daily rate in Grand Rapids is $284, up 25% year-over-year. Rates peak in July and are lowest in February.
Guests in Grand Rapids book an average of 36 days in advance. Booking windows range from 28 days for 1-bedroom listings to 46 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 59% higher than weekday occupancy.