Grand Rapids

As of May 2026, Grand Rapids, Holland, Saugatuck, Traverse City have 1,288 active Airbnb and VRBO listings. This represents a 10% decrease from the previous year.

The average Airbnb or VRBO in Grand Rapids generates $35K per year. High-performing properties earn $73K/year, while low-performing properties earn $14K/year. The massive performance gap suggests that revenue is highly polarized, likely driven by specific asset positioning rather than broad market demand.

Average home prices in Grand Rapids vary by property size: 1-bedroom properties cost approximately $208K, 2-bedroom homes average $253K, 3-bedroom properties are around $297K, and 4+ bedroom homes average $371K. These prices reflect median home values across the Grand Rapids, Holland, Saugatuck, Traverse City area.

Airbnb and VRBO can be profitable in Grand Rapids, with an average gross yield of 12% across all properties. High-performing properties achieve yields up to 24%, which is considered top for short-term rental investment. This spread indicates that top-tier assets are capturing outsized returns despite a broader contraction in market-wide revenue.

The average occupancy rate for Airbnbs and VRBOs in Grand Rapids is 35%. This occupancy level, combined with an average nightly rate of $265, results in a RevPAR (revenue per available room) of $62 per day.

4+ bedroom properties demonstrate the strongest performance in Grand Rapids, with an average gross yield of 16% and annual revenue of $58K. These properties balance purchase price ($371K), operating costs, and rental demand most effectively in the Grand Rapids market.

Short-term rental regulations vary by jurisdiction in the Grand Rapids area. Grand Rapids: Moderate. Business license and registration required, safety inspections, zoning restrictions in some neighborhoods. Moderate enforcement with complaint-based action. Holland: Lenient. Basic registration and business license required, minimal restrictions. Light enforcement, largely complaint-driven. Saugatuck: Moderate. Permit required, inspection needed, some density limits in residential zones. Moderate enforcement in peak season. Traverse City: Strict. Registration required, owner-occupancy for some zones, density caps, neighborhood opposition. Active enforcement with fines. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Grand Rapids Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 10% year-over-year, while RevPAR has decreased 27%. This indicates balanced supply-demand dynamics. The synchronized decline in both supply and revenue suggests the market is self-correcting to reach a new equilibrium amidst lower overall demand.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is 18% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-January) when gaining traction is harder.

The most common amenities in Grand Rapids listings include: Kitchen (98%), Air Conditioning (97%), Tv (88%), Washing Machine (80%), Heating (68%). Amenities that boost revenue the most include Air Conditioning, Pool, Washing Machine, with Air Conditioning properties earning approximately 71% more ($54K/year vs $32K/year).

Monthly estimated revenue per listing in Grand Rapids over the last 12 months: May: $2K, June: $3K, July: $3K, August: $3K, September: $2K, October: $2K, November: $2K, December: $2K, January: $1K, February: $994, March: $1K, April: $2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Grand Rapids is $265, up 24% year-over-year. By property size: 1-bedroom properties average $153/night, 2-bedroom properties average $197/night, 3-bedroom properties average $275/night, 4+ bedroom properties average $482/night. Rates peak in July and are lowest in February.

Guests in Grand Rapids book an average of 33 days in advance, down 18% from last year. By property size: 1-bedroom: 27 days, 2-bedroom: 31 days, 3-bedroom: 34 days, 4+ bedroom: 42 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Grand Rapids Airbnb and VRBO market has seen the following changes: supply declined 10%, revenue per listing decreased 27%, occupancy fell 15%, average nightly rates increased 24%, and lead time decreased 18%. These metrics reflect a shrinking market where higher pricing is failing to compensate for reduced occupancy and shorter booking windows.

In Grand Rapids, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Monday. Weekends show 56% higher occupancy than weekdays.