Georgetown

As of June 2026, Myrtle Beach, Georgetown, Pawleys Island have 1,582 active Airbnb and VRBO listings. This represents a 7% increase from the previous year.

The average Airbnb or VRBO in Georgetown generates $45K per year. High-performing properties earn $95K/year, while low-performing properties earn $24K/year. Despite flat supply over two years, revenue has declined 41% annually, indicating weakening demand relative to available inventory. The wide performance gap—with top properties earning 2.1x the average—suggests highly differentiated market conditions where competitive positioning significantly determines returns.

Average home prices in Georgetown vary by property size: 1-bedroom properties cost approximately $212K, 2-bedroom homes average $224K, 3-bedroom properties are around $335K, and 4+ bedroom homes average $520K. These prices reflect median home values across the Myrtle Beach, Georgetown, Pawleys Island area.

Airbnb and VRBO can be profitable in Georgetown, with an average gross yield of 14% across all properties. High-performing properties achieve yields up to 29%, which is considered top for short-term rental investment. However, the market faces headwinds: supply growth outpaces declining revenues, and the 33% occupancy rate suggests intensifying competition. The wide performance gap—from $45K to $95K average revenue—indicates winners and losers are increasingly diverging.

The average occupancy rate for Airbnbs and VRBOs in Georgetown is 33%. This occupancy level, combined with an average nightly rate of $374, results in a RevPAR (revenue per available room) of $90 per day.

4+ bedroom properties demonstrate the strongest performance in Georgetown, with an average gross yield of 14% and annual revenue of $72K. These properties balance purchase price ($520K), operating costs, and rental demand most effectively in the Georgetown market.

Short-term rental regulations vary by jurisdiction in the Georgetown area. Myrtle Beach: Moderate. Business license required, annual registration, occupancy limits enforced. Active code enforcement with inspections and fines for violations. Georgetown: Lenient. Business license needed, basic zoning compliance. Minimal enforcement, mostly complaint-driven. Pawleys Island: Moderate. Town business license required, parking/occupancy rules apply. Enforcement exists but primarily complaint-based, focuses on nuisance issues. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Georgetown Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 7% year-over-year, while RevPAR has decreased 41%. This indicates balanced supply-demand dynamics. The significant gap between average revenue ($45,108) and top performers ($94,967) suggests substantial performance variance, reflecting intensifying competition where only differentiated properties maintain pricing power amid the 33% occupancy rate.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is 6% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (December-January) when gaining traction is harder.

The most common amenities in Georgetown listings include: Air Conditioning (96%), Kitchen (89%), Washing Machine (81%), Balcony (64%), Tv (61%). Amenities that boost revenue the most include Washing Machine, Air Conditioning, Tv, with Washing Machine properties earning approximately 23% more ($72K/year vs $59K/year).

Monthly estimated revenue per listing in Georgetown over the last 12 months: May: $4K, June: $5K, July: $5K, August: $4K, September: $2K, October: $2K, November: $2K, December: $1K, January: $717, February: $915, March: $3K, April: $4K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Georgetown is $374, down 1% year-over-year. By property size: 1-bedroom properties average $191/night, 2-bedroom properties average $212/night, 3-bedroom properties average $290/night, 4+ bedroom properties average $670/night. Rates peak in June and are lowest in January.

Guests in Georgetown book an average of 51 days in advance, down 11% from last year. By property size: 1-bedroom: 35 days, 2-bedroom: 46 days, 3-bedroom: 50 days, 4+ bedroom: 65 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Georgetown Airbnb and VRBO market has seen the following changes: supply grew 7%, revenue per listing decreased 41%, occupancy fell 17%, average nightly rates decreased 1%, and lead time decreased 11%. The substantial revenue decline despite minimal rate compression signals demand erosion outpacing supply growth, intensifying competition. The wide gap between average revenue ($45,108) and top performers ($94,967) indicates significant performance stratification in a contracting market.

In Georgetown, Friday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 35% higher occupancy than weekdays.