Question 1

How many Airbnb and VRBO listings are in Gainesville?

Accepted Answer

Over the 12 months ending September 2026, the Gainesville market averaged 1,948 active Airbnb and VRBO listings, up 12% from a year earlier and up 72% over two years.

Question 2

How much do Airbnbs and VRBOs make in Gainesville?

Accepted Answer

An average Gainesville listing earns $29K/year. High-performing listings earn $61K, while low-performing listings earn $10K.

Question 3

How much does it cost to buy an Airbnb or VRBO property in Gainesville?

Accepted Answer

Median Gainesville home prices by size are 1-bedroom $156K, 2-bedroom $203K, 3-bedroom $297K, and 4+ bedroom $418K.

Question 4

What is the occupancy rate for Airbnb and VRBO in Gainesville?

Accepted Answer

Average occupancy in Gainesville is 33%, producing RevPAR of $66 per available night.

Question 5

Are short-term rentals legal in Gainesville?

Accepted Answer

Rules vary across Gainesville. Gainesville: Moderate. Business tax receipt and zoning compliance required. Homestead properties restricted. Moderate enforcement with complaint-based action.
Ocala: Lenient. Business tax receipt needed, basic zoning rules. Minimal enforcement, many operate without issues.
Cedar Key: Lenient. Business tax receipt required, no specific STR ordinance. Light enforcement in small tourist town, hosts generally operate freely. Verify requirements for the property's jurisdiction.

Question 6

Is the Gainesville Airbnb and VRBO market oversaturated?

Accepted Answer

The Gainesville Airbnb and VRBO market appears broadly balanced. Supply has grown 12% year-over-year, while RevPAR has increased 1%, showing no clear supply-demand imbalance.

Question 7

When is peak season for Airbnbs and VRBOs in Gainesville?

Accepted Answer

RevPAR is highest in May and November; it is lowest in January and December.

Question 8

Which Airbnb and VRBO amenities matter most in Gainesville?

Accepted Answer

The most common amenities are Air Conditioning (99%), Internet (97%), TV (97%). The strongest positive revenue associations are Washing Machine (+38%), Bbq (+23%), TV (+22%).

Question 9

What is the average nightly rate for Airbnbs and VRBOs in Gainesville?

Accepted Answer

Average daily rate in Gainesville is $221, up 18% year-over-year. Rates peak in October and are lowest in January.

Question 10

How far in advance do guests book Airbnb and VRBO stays in Gainesville?

Accepted Answer

Guests in Gainesville book an average of 31 days in advance, up 10% from last year. Booking windows range from 28 days for 1-bedroom listings to 34 days for 4+ bedroom listings.

Question 11

Which days of the week perform best for Airbnbs and VRBOs in Gainesville?

Accepted Answer

Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 66% higher than weekday occupancy.

Question 12

How is gross yield calculated?

Accepted Answer

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Neighborhood	Revenue (potential)	Gross yield
1.Southwest Gainesville & Archer Road	$24.3K 125 listings	15.4% 125 listings
2.Downtown & Central Gainesville	$34.2K 135 listings	14.1% 135 listings
3.Northwest Gainesville	$36.4K 89 listings	13.8% 89 listings
4.Hawthorne & Micanopy	$30.2K 26 listings	13.8% 26 listings
5.East Gainesville & Airport	$29.4K 28 listings	13.7% 28 listings
6.West Gainesville & Newberry Road	$35.3K 83 listings	12.6% 83 listings
7.Lake City, Lake Butler & North	$27.8K 39 listings	11.9% 39 listings
8.Alachua & High Springs	$30.5K 69 listings	11.0% 69 listings
9.Fort White & Santa Fe Springs	$27.5K 102 listings	10.9% 102 listings
10.Newberry, Archer & Western Suwannee	$27.5K 43 listings	10.0% 43 listings
11.Melrose, Keystone & Eastern Lakes	$28.5K 37 listings	9.8% 37 listings