Fayetteville

As of May 2026, Fayetteville, Pinehurst, Southern Pines have 1,705 active Airbnb and VRBO listings. This represents a 6% decrease from the previous year.

The average Airbnb or VRBO in Fayetteville generates $31K per year. High-performing properties earn $65K/year, while low-performing properties earn $12K/year. This wide disparity suggests that revenue outcomes are highly polarized, likely driven by specific listing features rather than broad market demand.

Average home prices in Fayetteville vary by property size: 1-bedroom properties cost approximately $147K, 2-bedroom homes average $147K, 3-bedroom properties are around $218K, and 4+ bedroom homes average $330K. These prices reflect median home values across the Fayetteville, Pinehurst, Southern Pines area.

Airbnb and VRBO can be profitable in Fayetteville, with an average gross yield of 14% across all properties. High-performing properties achieve yields up to 29%, which is considered top for short-term rental investment. The gap between these figures illustrates that top-tier units capture a disproportionate share of available revenue despite the current market correction.

The average occupancy rate for Airbnbs and VRBOs in Fayetteville is 36%. This occupancy level, combined with an average nightly rate of $222, results in a RevPAR (revenue per available room) of $59 per day.

4+ bedroom properties demonstrate the strongest performance in Fayetteville, with an average gross yield of 17% and annual revenue of $57K. These properties balance purchase price ($330K), operating costs, and rental demand most effectively in the Fayetteville market.

Short-term rental regulations vary by jurisdiction in the Fayetteville area. Fayetteville: Lenient. No specific STR regulations or permit requirements. Operates under general business license and zoning rules. Minimal enforcement. Pinehurst: Moderate. Business license required, must comply with residential zoning. No owner-occupancy mandate. Enforcement exists but not aggressive. Southern Pines: Moderate. Business license and zoning compliance required. No density caps or owner-occupancy rules. Complaint-driven enforcement, relatively light. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Fayetteville Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 6% year-over-year, while RevPAR has decreased 27%. This indicates balanced supply-demand dynamics. The simultaneous contraction in both supply and revenue suggests a market adjusting to lower consumer demand rather than an oversupplied environment.

Launch around January, 2-3 months before peak summer season (April peaks). This pre-peak timing lets you build reviews when competition is 43% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (September-January) when gaining traction is harder.

The most common amenities in Fayetteville listings include: Air Conditioning (99%), Kitchen (93%), Tv (89%), Washing Machine (86%), Heating (70%). Amenities that boost revenue the most include Air Conditioning, Bbq, Pool, with Air Conditioning properties earning approximately 65% more ($42K/year vs $26K/year).

Monthly estimated revenue per listing in Fayetteville over the last 12 months: May: $2K, June: $2K, July: $2K, August: $2K, September: $1K, October: $2K, November: $2K, December: $2K, January: $859, February: $1K, March: $2K, April: $3K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Fayetteville is $222, up 11% year-over-year. By property size: 1-bedroom properties average $125/night, 2-bedroom properties average $153/night, 3-bedroom properties average $194/night, 4+ bedroom properties average $415/night. Rates peak in July and are lowest in January.

Guests in Fayetteville book an average of 30 days in advance, down 15% from last year. By property size: 1-bedroom: 22 days, 2-bedroom: 27 days, 3-bedroom: 28 days, 4+ bedroom: 42 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Fayetteville Airbnb and VRBO market has seen the following changes: supply declined 6%, revenue per listing decreased 27%, occupancy fell 13%, average nightly rates increased 11%, and lead time decreased 15%. These metrics indicate that while pricing resilience exists, the overall compression in occupancy and revenue signals a softening of market velocity.

In Fayetteville, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 43% higher occupancy than weekdays.