Fayetteville, NC
Unlock the data for all Markets
Overview
Annual Rev
$35.2k
12 mo avg
↑6%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
$198
12 mo avg
↑16%
from prior 12 mo
Lead time
30 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
$70
12 mo avg
↓1%
from prior 12 mo
Methodology note: Figures reflect Fayetteville market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +18% $6,334/yr |
| Pool | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (6.9 nights)
1 bedroom (6.7 nights)
3 bedrooms (6.2 nights)
4+ bedrooms (5.2 nights)
Cleaning fee by bedroom
4+ bedrooms ($194)
3 bedrooms ($125)
2 bedrooms ($102)
1 bedroom ($68)
Professional host share
Professionally managed (62%)
Independent hosts (38%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Fayetteville going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending August 2026, the Fayetteville market averaged 1,736 active Airbnb and VRBO listings, up 1% from a year earlier and up 32% over two years.
An average Fayetteville listing earns $34K/year. High-performing listings earn $71K, while low-performing listings earn $12K.
Median Fayetteville home prices by size are 1-bedroom $148K, 2-bedroom $146K, 3-bedroom $217K, and 4+ bedroom $331K.
Average gross yield is 15%, reaching 31% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Fayetteville is 36%, producing RevPAR of $66 per available night.
4+ bedroom listings have the highest average gross yield at 18%. They average $61K/year in revenue against a $331K median purchase price.
Rules vary across Fayetteville. Fayetteville: Lenient. No specific STR regulations or permit requirements. Operates under general business license and zoning rules. Minimal enforcement. Pinehurst: Moderate. Business license required, zoning compliance needed. Some neighborhoods restrict rentals. Moderate enforcement through complaints. Southern Pines: Moderate. Business license and zoning approval required. No owner-occupancy rules. Enforcement primarily complaint-driven, relatively light. Verify requirements for the property's jurisdiction.
The Fayetteville Airbnb and VRBO market appears broadly balanced. Supply has grown 1% year-over-year, while RevPAR has increased 5%, showing no clear supply-demand imbalance.
RevPAR is highest in July and May; it is lowest in January and February.
The most common amenities are Air Conditioning (100%), TV (98%), Internet (97%). The strongest positive revenue associations are Bbq (+57%), Pool (+50%), Washing Machine (+38%).
Average daily rate in Fayetteville is $233, up 19% year-over-year. Rates peak in July and are lowest in January.
Guests in Fayetteville book an average of 31 days in advance. Booking windows range from 24 days for 1-bedroom listings to 43 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 42% higher than weekday occupancy.