Fayette, WV
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Annual revenue (actual)
$38.6k
12 mo avg
↑8%
from prior 12 mo
Occupancy rate
36%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
$241
12 mo avg
↑17%
from prior 12 mo
Gross yield
18.6%
Current potential
↓0.7 pts
vs prior-year prices
Lead time
39 days
12 mo avg
↑1 days
from prior 12 mo
Revpar
$81
12 mo avg
↑9%
from prior 12 mo
Methodology note: Figures reflect Fayette market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| Mullens & Wyoming County | $22.7K 9 listings | 53.7% 9 listings |
| Welch & McDowell County | $17.2K 7 listings | 45.2% 7 listings |
| Bramwell & Mercer County | $39.4K 7 listings | 26.5% 7 listings |
| Summersville & Nicholas County | $35.2K 88 listings | 20.6% 88 listings |
| Hinton & Summers County | $24.8K 21 listings | 18.8% 21 listings |
Data as of 2026-10-06
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +33% $12,752/yr |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Parking | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (4.6 nights)
1 bedroom (4.2 nights)
3 bedrooms (3.8 nights)
2 bedrooms (3.7 nights)
4+ bedrooms (3.6 nights)
Cleaning fee by bedroom
4+ bedrooms ($167)
3 bedrooms ($98)
2 bedrooms ($74)
1 bedroom ($56)
Studio ($42)
Professional host share
Independent hosts (50%)
Professionally managed (50%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Fayette going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Fayette market averaged 1,442 active Airbnb and VRBO listings, up 11% from a year earlier and up 69% over two years.
An average Fayette listing earns $35K/year. High-performing listings earn $69K, while low-performing listings earn $15K.
Median Fayette home prices by size are 1-bedroom $104K, 2-bedroom $121K, 3-bedroom $196K, and 4+ bedroom $240K.
Average occupancy in Fayette is 31%, producing RevPAR of $76 per available night.
Rules vary across Fayette. Fayetteville: Lenient. No specific STR regulations or permit requirements. Operates under general business license and zoning rules. Minimal enforcement. New River Gorge: Lenient. Unincorporated national park area with no STR-specific regulations. County rules vary by location. Very light enforcement. Beckley: Lenient. No dedicated STR ordinance. Standard business license and tax registration required. Zoning compliance expected but enforcement is minimal. Verify requirements for the property's jurisdiction.
The Fayette Airbnb and VRBO market appears broadly balanced. Supply has grown 11% year-over-year, while RevPAR has increased 11%, showing no clear supply-demand imbalance.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Air Conditioning (98%), Internet (97%), Heating (96%). The strongest positive revenue associations are TV (+37%), Hot Tub (+36%), Internet (+30%).
Average daily rate in Fayette is $259, up 17% year-over-year. Rates peak in July and are lowest in November.
Guests in Fayette book an average of 38 days in advance, up 2% from last year. Booking windows range from 33 days for 1-bedroom listings to 46 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 87% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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