Fayette

As of May 2026, Fayetteville, New River Gorge, Beckley have 1,340 active Airbnb and VRBO listings. This represents a 2% increase from the previous year.

The average Airbnb or VRBO in Fayette generates $32K per year. High-performing properties earn $60K/year, while low-performing properties earn $15K/year. The substantial revenue spread suggests that market outcomes are highly polarized, with top-tier assets capturing significantly more value despite stagnant inventory growth.

Average home prices in Fayette vary by property size: 1-bedroom properties cost approximately $99K, 2-bedroom homes average $116K, 3-bedroom properties are around $190K, and 4+ bedroom homes average $235K. These prices reflect median home values across the Fayetteville, New River Gorge, Beckley area.

Airbnb and VRBO can be profitable in Fayette, with an average gross yield of 21% across all properties. High-performing properties achieve yields up to 40%, which is considered top for short-term rental investment. This wide yield variance reflects distinct operational performance tiers within a market currently experiencing downward pressure on total revenue.

The average occupancy rate for Airbnbs and VRBOs in Fayette is 30%. This occupancy level, combined with an average nightly rate of $245, results in a RevPAR (revenue per available room) of $65 per day.

2-bedroom properties demonstrate the strongest performance in Fayette, with an average gross yield of 25% and annual revenue of $29K. These properties balance purchase price ($116K), operating costs, and rental demand most effectively in the Fayette market.

Short-term rental regulations vary by jurisdiction in the Fayette area. Fayetteville: Lenient. No specific STR regulations or permit requirements. Operates under general business license and zoning rules. Minimal enforcement. New River Gorge: Lenient. Unincorporated area with minimal county oversight. No STR-specific permits required. Very light enforcement. Beckley: Lenient. Business license required, basic zoning compliance. No occupancy restrictions or density limits. Light enforcement, primarily complaint-driven. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Fayette Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 2% year-over-year, while RevPAR has decreased 16%. This indicates balanced supply-demand dynamics. The contraction in RevPAR amidst marginal supply growth suggests that demand is currently softening, forcing a recalibration of market expectations.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is 15% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-January) when gaining traction is harder.

The most common amenities in Fayette listings include: Air Conditioning (98%), Kitchen (94%), Tv (83%), Heating (70%), Washing Machine (66%). Amenities that boost revenue the most include Hot Tub, Air Conditioning, Washing Machine, with Hot Tub properties earning approximately 50% more ($53K/year vs $36K/year).

Monthly estimated revenue per listing in Fayette over the last 12 months: May: $2K, June: $2K, July: $3K, August: $3K, September: $2K, October: $3K, November: $2K, December: $2K, January: $1K, February: $1K, March: $2K, April: $2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Fayette is $245, up 16% year-over-year. By property size: 1-bedroom properties average $164/night, 2-bedroom properties average $197/night, 3-bedroom properties average $253/night, 4+ bedroom properties average $386/night. Rates peak in January and are lowest in May.

Guests in Fayette book an average of 36 days in advance, down 15% from last year. By property size: 1-bedroom: 32 days, 2-bedroom: 33 days, 3-bedroom: 37 days, 4+ bedroom: 44 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, supply grew 2%, revenue per listing decreased 16%, occupancy fell 18%, average nightly rates increased 16%, and lead time decreased 15%. These metrics indicate a market shifting toward higher price points despite weaker absorption, suggesting that increased rates are not fully offsetting the decline in occupancy.

In Fayette, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 85% higher occupancy than weekdays.