Farmington, NM
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Overview
Annual Rev
$29.5k
12 mo avg
↓3%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓12%
from prior 12 mo
Avg daily rate
$177
12 mo avg
↑23%
from prior 12 mo
Lead time
25 days
12 mo avg
↓5 days
from prior 12 mo
Revpar
$53
12 mo avg
↓18%
from prior 12 mo
Methodology note: Figures reflect Farmington market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +17% $5,017/yr |
| Lake Access | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Parking | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (8.8 nights)
3 bedrooms (6.8 nights)
2 bedrooms (5.1 nights)
4+ bedrooms (5.1 nights)
Cleaning fee by bedroom
4+ bedrooms ($148)
3 bedrooms ($111)
2 bedrooms ($63)
1 bedroom ($60)
Professional host share
Independent hosts (54%)
Professionally managed (46%)
Housing market signals
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Over the 12 months ending August 2026, the Farmington market averaged 246 active Airbnb and VRBO listings, up 7% from a year earlier and up 274% over two years.
An average Farmington listing earns $24K/year. High-performing listings earn $51K, while low-performing listings earn $5K.
Median Farmington home prices by size are 2-bedroom $223K, 3-bedroom $296K, and 4+ bedroom $360K.
Average gross yield is 9%, reaching 20% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Farmington is 31%, producing RevPAR of $46 per available night.
4+ bedroom listings have the highest average gross yield at 12%. They average $43K/year in revenue against a $360K median purchase price.
Rules vary across Farmington. Farmington: Lenient. Business registration required, lodger's tax collection. Minimal active enforcement, hosts operate freely. Durango: Moderate. Business license, sales tax permit required. Some zoning restrictions in residential areas. Moderate enforcement with complaint-based action. Gallup: Lenient. Lodger's tax registration needed. No occupancy restrictions. Light enforcement, mostly tax-focused. Taos: Moderate. Business registration, lodger's tax required. Some neighborhood restrictions exist. Enforcement varies by area, complaint-driven. Verify requirements for the property's jurisdiction.
The Farmington Airbnb and VRBO market appears broadly balanced. Supply has grown 7% year-over-year, while RevPAR has decreased 6%, showing no clear supply-demand imbalance.
RevPAR is highest in July and June; it is lowest in February and January.
The most common amenities are Kitchen (97%), Internet (95%), Parking (95%). The strongest positive revenue associations are Hot Tub (+62%), Pool (+55%), TV (+45%).
Average daily rate in Farmington is $196, up 24% year-over-year. Rates peak in July and are lowest in January.
Guests in Farmington book an average of 28 days in advance, down 15% from last year. Booking windows range from 25 days for 3-bedroom listings to 31 days for 4+ bedroom listings.
Booking demand is highest on Friday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 20% higher than weekday occupancy.