Eugene

As of May 2026, Eugene, Florence, Bend have 1,529 active Airbnb and VRBO listings. This represents a 11% decrease from the previous year.

The average Airbnb or VRBO in Eugene generates $32K per year. High-performing properties earn $66K/year, while low-performing properties earn $15K/year. The massive earnings gap suggests that revenue is heavily concentrated in a small segment of inventory, as overall market revenue has contracted by 30% while supply remains relatively stable over two years.

Average home prices in Eugene vary by property size: 1-bedroom properties cost approximately $290K, 2-bedroom homes average $358K, 3-bedroom properties are around $459K, and 4+ bedroom homes average $533K. These prices reflect median home values across the Eugene, Florence, Bend area.

Airbnb and VRBO can be profitable in Eugene, with an average gross yield of 7% across all properties. High-performing properties achieve yields up to 14%, which is considered top for short-term rental investment. This spread indicates that investors are facing significant headwinds, as yield potential is highly polarized despite a recent decline in total market supply.

The average occupancy rate for Airbnbs and VRBOs in Eugene is 33%. This occupancy level, combined with an average nightly rate of $245, results in a RevPAR (revenue per available room) of $59 per day.

4+ bedroom properties demonstrate the strongest performance in Eugene, with an average gross yield of 11% and annual revenue of $63K. These properties balance purchase price ($533K), operating costs, and rental demand most effectively in the Eugene market.

Short-term rental regulations vary by jurisdiction in the Eugene area. Eugene: Moderate. Registration required, 2-person occupancy limit per bedroom, safety standards. Moderate enforcement with complaint-driven inspections. Florence: Lenient. Business license required, transient room tax collection. Minimal enforcement, largely self-regulated. Bend: Moderate. Annual permit required, owner-occupancy for Type 1 STRs, caps in certain neighborhoods. Moderate enforcement, complaint-based system. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Eugene Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 11% year-over-year, while RevPAR has decreased 30%. This indicates balanced supply-demand dynamics. The drop in RevPAR despite lower supply suggests a notable weakening in traveler demand, forcing the market to recalibrate pricing to maintain current occupancy levels.

Launch around March, 2-3 months before peak summer season (June peaks). This pre-peak timing lets you build reviews when competition is 23% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-February) when gaining traction is harder.

The most common amenities in Eugene listings include: Kitchen (97%), Air Conditioning (96%), Tv (89%), Heating (79%), Washing Machine (75%). Amenities that boost revenue the most include Hot Tub, Washing Machine, Air Conditioning, with Hot Tub properties earning approximately 72% more ($70K/year vs $41K/year).

Monthly estimated revenue per listing in Eugene over the last 12 months: May: $2K, June: $3K, July: $2K, August: $2K, September: $2K, October: $2K, November: $2K, December: $2K, January: $1K, February: $956, March: $1K, April: $2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Eugene is $245, up 19% year-over-year. By property size: 1-bedroom properties average $135/night, 2-bedroom properties average $202/night, 3-bedroom properties average $328/night, 4+ bedroom properties average $564/night. Rates peak in November and are lowest in May.

Guests in Eugene book an average of 31 days in advance, down 25% from last year. By property size: 1-bedroom: 28 days, 2-bedroom: 32 days, 3-bedroom: 32 days, 4+ bedroom: 35 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Eugene Airbnb and VRBO market has seen the following changes: supply declined 11%, revenue per listing decreased 30%, occupancy fell 21%, average nightly rates increased 19%, and lead time decreased 25%. These metrics reflect a market struggling with price elasticity, where higher rates are failing to offset the sharp decline in utilization.

In Eugene, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Monday. Weekends show 51% higher occupancy than weekdays.