Enid

As of June 2026, Enid, Stillwater, Ponca City have 313 active Airbnb and VRBO listings. This represents a 2% increase from the previous year.

The average Airbnb or VRBO in Enid generates $19K per year. High-performing properties earn $37K/year, while low-performing properties earn $6K/year. The substantial gap between top and bottom earners suggests that revenue is highly sensitive to specific asset characteristics rather than broad market demand.

Average home prices in Enid vary by property size: 1-bedroom properties cost approximately $67K, 2-bedroom homes average $69K, 3-bedroom properties are around $158K, and 4+ bedroom homes average $231K. These prices reflect median home values across the Enid, Stillwater, Ponca City area.

Airbnb and VRBO can be profitable in Enid, with an average gross yield of 13% across all properties. High-performing properties achieve yields up to 25%, which is considered top for short-term rental investment. This wide spread in yield potential highlights significant variance in operational efficiency and asset-specific performance within the current market.

The average occupancy rate for Airbnbs and VRBOs in Enid is 28%. This occupancy level, combined with an average nightly rate of $172, results in a RevPAR (revenue per available room) of $37 per day.

2-bedroom properties demonstrate the strongest performance in Enid, with an average gross yield of 19% and annual revenue of $16K. These properties balance purchase price ($69K), operating costs, and rental demand most effectively in the Enid market.

Short-term rental regulations vary by jurisdiction in the Enid area. Enid: Lenient. No specific STR regulations or permit requirements. Operates under general business licensing and zoning. Minimal enforcement. Stillwater: Moderate. Business license required, zoning compliance needed, occupancy limits enforced. Some active enforcement in residential areas near OSU campus. Ponca City: Lenient. No dedicated STR ordinance. Standard business license and property standards apply. Light enforcement, mainly complaint-driven. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Enid Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 2% year-over-year, while RevPAR has decreased 12%. This indicates balanced supply-demand dynamics. The contraction in revenue despite modest supply growth signals that the market is struggling to maintain pricing power against existing inventory levels.

Launch around January, 2-3 months before peak fall season (April peaks). This pre-peak timing lets you build reviews when competition is 66% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (September-February) when gaining traction is harder.

The most common amenities in Enid listings include: Air Conditioning (100%), Kitchen (92%), Tv (90%), Washing Machine (87%), Heating (81%). Amenities that boost revenue the most include Hot Tub, Washing Machine, Bbq, with Hot Tub properties earning approximately 48% more ($40K/year vs $27K/year).

Monthly estimated revenue per listing in Enid over the last 12 months: May: $1K, June: $1K, July: $1K, August: $1K, September: $934, October: $1K, November: $1K, December: $1K, January: $791, February: $660, March: $1K, April: $1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Enid is $172, up 35% year-over-year. By property size: 1-bedroom properties average $119/night, 2-bedroom properties average $136/night, 3-bedroom properties average $172/night, 4+ bedroom properties average $338/night. Rates peak in April and are lowest in January.

Guests in Enid book an average of 22 days in advance, down 17% from last year. By property size: 1-bedroom: 20 days, 2-bedroom: 20 days, 3-bedroom: 22 days, 4+ bedroom: 31 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, supply grew 2%, revenue per listing decreased 12%, occupancy fell 20%, average nightly rates increased 35%, and lead time decreased 17%. These metrics suggest a shift toward a high-friction environment where aggressive pricing strategies are failing to offset significant declines in utilization rates.

In Enid, Friday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 31% higher occupancy than weekdays.