Eau Claire

As of June 2026, Eau Claire, Minneapolis, St. Paul, La Crosse have 964 active Airbnb and VRBO listings. This represents a 0% increase from the previous year.

The average Airbnb or VRBO in Eau Claire generates $27K per year. High-performing properties earn $56K/year, while low-performing properties earn $14K/year. This wide revenue spread indicates that top-tier assets capture a disproportionate share of market demand, suggesting that property-specific appeal is a primary driver of earnings in a stagnant revenue environment.

Average home prices in Eau Claire vary by property size: 1-bedroom properties cost approximately $193K, 2-bedroom homes average $247K, 3-bedroom properties are around $298K, and 4+ bedroom homes average $359K. These prices reflect median home values across the Eau Claire, Minneapolis, St. Paul, La Crosse area.

Airbnb and VRBO can be profitable in Eau Claire, with an average gross yield of 9% across all properties. High-performing properties achieve yields up to 20%, which is considered top for short-term rental investment. The gap between average and top yields highlights the significant variance in operational efficiency and market capture among local listings.

The average occupancy rate for Airbnbs and VRBOs in Eau Claire is 28%. This occupancy level, combined with an average nightly rate of $255, results in a RevPAR (revenue per available room) of $50 per day.

4+ bedroom properties demonstrate the strongest performance in Eau Claire, with an average gross yield of 11% and annual revenue of $40K. These properties balance purchase price ($359K), operating costs, and rental demand most effectively in the Eau Claire market.

Short-term rental regulations vary by jurisdiction in the Eau Claire area. Eau Claire: Lenient. No specific STR regulations or permit requirements. Operates under general lodging rules. Minimal enforcement. Minneapolis: Strict. License required, owner-occupancy mandatory, annual rental day caps, density limits by neighborhood. Active enforcement with fines and license revocations. St. Paul: Strict. License required, owner-occupancy mandatory for most, 3% density cap per block, good neighbor standards. Active enforcement with compliance checks. La Crosse: Moderate. License required, safety inspections, parking rules. Standard enforcement through complaints. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Eau Claire Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 0% year-over-year, while RevPAR has decreased 33%. This indicates balanced supply-demand dynamics. Despite the lack of new inventory, the decline in RevPAR suggests that existing listings are facing increased pressure to maintain pricing power against softening demand.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is 24% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (February-January) when gaining traction is harder.

The most common amenities in Eau Claire listings include: Kitchen (96%), Air Conditioning (94%), Tv (78%), Heating (63%), Washing Machine (63%). Amenities that boost revenue the most include Lake Access, Hot Tub, Washing Machine, with Lake Access properties earning approximately 42% more ($57K/year vs $40K/year).

Monthly estimated revenue per listing in Eau Claire over the last 12 months: May: $2K, June: $2K, July: $2K, August: $2K, September: $2K, October: $2K, November: $1K, December: $1K, January: $893, February: $971, March: $976, April: $1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Eau Claire is $255, up 16% year-over-year. By property size: 1-bedroom properties average $165/night, 2-bedroom properties average $192/night, 3-bedroom properties average $256/night, 4+ bedroom properties average $452/night. Rates peak in August and are lowest in May.

Guests in Eau Claire book an average of 37 days in advance, down 23% from last year. By property size: 1-bedroom: 32 days, 2-bedroom: 36 days, 3-bedroom: 38 days, 4+ bedroom: 44 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Eau Claire Airbnb and VRBO market has seen the following changes: supply grew 0%, revenue per listing decreased 33%, occupancy fell 18%, average nightly rates increased 16%, and lead time decreased 23%. These metrics reflect a market where hosts are attempting to offset lower occupancy with higher rates, though shorter lead times suggest increasingly reactive traveler booking patterns.

In Eau Claire, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 83% higher occupancy than weekdays.