Detroit, MI
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Overview
Annual Rev
$31.8k
12 mo avg
↑1%
from prior 12 mo
Occupancy rate
🔒 4•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 $1••
12 mo avg
••.•%
from prior 12 mo
Lead time
27 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
$64
12 mo avg
↓15%
from prior 12 mo
Methodology note: Figures reflect Detroit market data as of May 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | 8 (0%) | +$21,509 (+51%) | $63,682 | $42,173 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (7.2 nights)
Studio (6.6 nights)
2 bedrooms (6.4 nights)
3 bedrooms (6.3 nights)
4+ bedrooms (5.8 nights)
Cleaning fee by bedroom
4+ bedrooms ($202)
3 bedrooms ($140)
2 bedrooms ($101)
1 bedroom ($93)
Studio ($78)
Professional host share
Professionally managed (71%)
Independent hosts (29%)
As of May 2026, Detroit, Ann Arbor, Windsor have 3,250 active Airbnb and VRBO listings. This represents a 8% decrease from the previous year.
The average Airbnb or VRBO in Detroit generates $27K per year. High-performing properties earn $58K/year, while low-performing properties earn $11K/year. The substantial revenue gap between tiers suggests that market returns are highly sensitive to specific property positioning rather than broad market trends, despite the overall contraction in annual earnings.
Average home prices in Detroit vary by property size: 1-bedroom properties cost approximately $123K, 2-bedroom homes average $193K, 3-bedroom properties are around $269K, and 4+ bedroom homes average $356K. These prices reflect median home values across the Detroit, Ann Arbor, Windsor area.
Airbnb and VRBO can be profitable in Detroit, with an average gross yield of 10% across all properties. High-performing properties achieve yields up to 21%, which is considered top for short-term rental investment. This wide yield variance highlights a market where profitability is heavily concentrated at the top end, reflecting significant operational or property-level differentiation.
The average occupancy rate for Airbnbs and VRBOs in Detroit is 35%. This occupancy level, combined with an average nightly rate of $199, results in a RevPAR (revenue per available room) of $52 per day.
4+ bedroom properties demonstrate the strongest performance in Detroit, with an average gross yield of 14% and annual revenue of $50K. These properties balance purchase price ($356K), operating costs, and rental demand most effectively in the Detroit market.
Short-term rental regulations vary by jurisdiction in the Detroit area. Detroit: Lenient. Registration required, $250 fee, safety inspections. Light enforcement, many operate without permits. Ann Arbor: Moderate. License required ($100), owner-occupancy mandate, 90-day rental cap for non-owner-occupied. Moderate enforcement via complaints. Windsor: Moderate. Business license required, zoning restrictions apply, 4% accommodation tax. Enforcement complaint-driven, some unlicensed operations exist. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Detroit Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 8% year-over-year, while RevPAR has decreased 21%. This indicates balanced supply-demand dynamics. The simultaneous drop in supply and revenue suggests that while competition is thinning, the remaining inventory is struggling to maintain past pricing power.
Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is -7% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-January) when gaining traction is harder.
The most common amenities in Detroit listings include: Air Conditioning (98%), Kitchen (96%), Tv (92%), Washing Machine (87%), Heating (74%). Amenities that boost revenue the most include Hot Tub, Bbq, Washing Machine, with Hot Tub properties earning approximately 38% more ($57K/year vs $41K/year).
Monthly estimated revenue per listing in Detroit over the last 12 months: May: $2K, June: $2K, July: $2K, August: $2K, September: $2K, October: $2K, November: $2K, December: $2K, January: $912, February: $897, March: $1K, April: $2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Detroit is $199, up 21% year-over-year. By property size: 1-bedroom properties average $121/night, 2-bedroom properties average $174/night, 3-bedroom properties average $217/night, 4+ bedroom properties average $361/night. Rates peak in August and are lowest in January.
Guests in Detroit book an average of 25 days in advance, down 18% from last year. By property size: 1-bedroom: 22 days, 2-bedroom: 24 days, 3-bedroom: 26 days, 4+ bedroom: 31 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Detroit Airbnb and VRBO market has seen the following changes: supply declined 8%, revenue per listing decreased 21%, occupancy fell 15%, average nightly rates increased 21%, and lead time decreased 18%. These metrics indicate a shift toward shorter booking windows and lower utilization, suggesting travelers are becoming more selective despite rising nightly costs.
In Detroit, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 44% higher occupancy than weekdays.