Charleston, WV
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Overview
Annual Rev
$25.7k
12 mo avg
↑5%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
$175
12 mo avg
↑23%
from prior 12 mo
Lead time
30 days
12 mo avg
↓1 days
from prior 12 mo
Revpar
$49
12 mo avg
↓8%
from prior 12 mo
Methodology note: Figures reflect Charleston market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +19% $4,892/yr |
| Heating | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (8.6 nights)
2 bedrooms (8.0 nights)
3 bedrooms (5.5 nights)
4+ bedrooms (5.2 nights)
Cleaning fee by bedroom
4+ bedrooms ($161)
3 bedrooms ($87)
2 bedrooms ($76)
1 bedroom ($60)
Professional host share
Professionally managed (59%)
Independent hosts (41%)
Housing market signals
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Over the 12 months ending August 2026, the Charleston market averaged 624 active Airbnb and VRBO listings, up 3% from a year earlier and up 165% over two years.
An average Charleston listing earns $24K/year. High-performing listings earn $48K, while low-performing listings earn $8K.
Median Charleston home prices by size are 1-bedroom $72K, 2-bedroom $104K, 3-bedroom $152K, and 4+ bedroom $235K.
Average gross yield is 18%, reaching 36% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Charleston is 31%, producing RevPAR of $47 per available night.
4+ bedroom listings have the highest average gross yield at 22%. They average $54K/year in revenue against a $235K median purchase price.
Rules vary across Charleston. Charleston: Strict. Business license required, short-term rental license mandatory, owner-occupancy required for most properties, caps on non-owner-occupied STRs in peninsula, zoning restrictions. Active enforcement with inspections, fines up to $1,000/day for violations. City aggressively monitors platforms and pursues illegal operators. Limited new licenses issued in historic district. Verify requirements for the property's jurisdiction.
The Charleston Airbnb and VRBO market appears broadly balanced. Supply has grown 3% year-over-year, while RevPAR has increased 4%, showing no clear supply-demand imbalance.
RevPAR is highest in May and June; it is lowest in January and February.
The most common amenities are Air Conditioning (99%), Internet (97%), TV (96%). The strongest positive revenue associations are Heating (+41%), Bbq (+39%), Parking (+33%).
Average daily rate in Charleston is $193, up 25% year-over-year. Rates peak in May and are lowest in January.
Guests in Charleston book an average of 31 days in advance, up 3% from last year. Booking windows range from 27 days for 1-bedroom listings to 42 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 48% higher than weekday occupancy.