Centralia

As of June 2026, St. Louis, Carbondale have 304 active Airbnb and VRBO listings. This represents a 3% decrease from the previous year.

The average Airbnb or VRBO in Centralia generates $24K per year. High-performing properties earn $56K/year, while low-performing properties earn $11K/year. This wide disparity suggests that revenue outcomes are highly sensitive to property-specific operational efficiency or unique value propositions rather than broad market saturation.

Average home prices in Centralia vary by property size: 1-bedroom properties cost approximately $176K, 2-bedroom homes average $118K, 3-bedroom properties are around $206K, and 4+ bedroom homes average $308K. These prices reflect median home values across the St. Louis, Carbondale area.

Airbnb and VRBO can be profitable in Centralia, with an average gross yield of 16% across all properties. High-performing properties achieve yields up to 36%, which is considered top for short-term rental investment. The gap between average and top performers indicates that high-tier assets are significantly better positioned to capture demand despite current revenue contractions.

The average occupancy rate for Airbnbs and VRBOs in Centralia is 29%. This occupancy level, combined with an average nightly rate of $199, results in a RevPAR (revenue per available room) of $48 per day.

2-bedroom properties demonstrate the strongest performance in Centralia, with an average gross yield of 17% and annual revenue of $21K. These properties balance purchase price ($118K), operating costs, and rental demand most effectively in the Centralia market.

Short-term rental regulations vary by jurisdiction in the Centralia area. St. Louis: Lenient. No specific STR regulations or permits required at city level. Hosts follow general business license and tax rules. Minimal enforcement of STR-specific rules. Carbondale: Moderate. Business license required, occupancy limits apply, some zoning restrictions. Enforcement exists but not aggressive. Many hosts operate within standard compliance framework. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Centralia Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 3% year-over-year, while RevPAR has decreased 23%. This indicates balanced supply-demand dynamics. The drop in RevPAR despite stable supply suggests that while competition remains steady, overall traveler spending power or visit frequency has softened.

Launch around August, 2-3 months before peak fall season (November peaks). This pre-peak timing lets you build reviews when competition is 64% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (December-January) when gaining traction is harder.

The most common amenities in Centralia listings include: Air Conditioning (100%), Kitchen (98%), Tv (87%), Washing Machine (78%), Heating (76%). Amenities that boost revenue the most include Lake Access, Washing Machine, Internet, with Lake Access properties earning approximately 29% more ($44K/year vs $34K/year).

Monthly estimated revenue per listing in Centralia over the last 12 months: May: $1K, June: $2K, July: $2K, August: $1K, September: $1K, October: $2K, November: $2K, December: $1K, January: $962, February: $929, March: $2K, April: $2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Centralia is $199, up 15% year-over-year. By property size: 1-bedroom properties average $146/night, 2-bedroom properties average $160/night, 3-bedroom properties average $217/night, 4+ bedroom properties average $356/night. Rates peak in November and are lowest in May.

Guests in Centralia book an average of 28 days in advance, down 26% from last year. By property size: 1-bedroom: 27 days, 2-bedroom: 25 days, 3-bedroom: 30 days, 4+ bedroom: 34 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Centralia Airbnb and VRBO market has seen the following changes: supply declined 3%, revenue per listing decreased 23%, occupancy fell 20%, average nightly rates increased 15%, and lead time decreased 26%. These metrics reflect a market pivot where higher nightly rates are failing to offset significant declines in occupancy and booking windows.

In Centralia, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 60% higher occupancy than weekdays.