Canyon

As of May 2026, Amarillo, Lubbock, Palo Duro Canyon have 796 active Airbnb and VRBO listings. This represents a 5% decrease from the previous year.

The average Airbnb or VRBO in Canyon generates $31K per year. High-performing properties earn $69K/year, while low-performing properties earn $12K/year. This wide disparity highlights a significant performance gap where top-tier units capture a disproportionate share of total revenue despite a 5% contraction in total market supply.

Average home prices in Canyon vary by property size: 1-bedroom properties cost approximately $94K, 2-bedroom homes average $117K, 3-bedroom properties are around $194K, and 4+ bedroom homes average $271K. These prices reflect median home values across the Amarillo, Lubbock, Palo Duro Canyon area.

Airbnb and VRBO can be profitable in Canyon, with an average gross yield of 17% across all properties. High-performing properties achieve yields up to 38%, which is considered top for short-term rental investment. Such a variance in yield potential suggests that asset selection remains the primary driver of financial outcomes in this consolidating market.

The average occupancy rate for Airbnbs and VRBOs in Canyon is 43%. This occupancy level, combined with an average nightly rate of $185, results in a RevPAR (revenue per available room) of $56 per day.

2-bedroom properties demonstrate the strongest performance in Canyon, with an average gross yield of 22% and annual revenue of $31K. These properties balance purchase price ($117K), operating costs, and rental demand most effectively in the Canyon market.

Short-term rental regulations vary by jurisdiction in the Canyon area. Amarillo: Lenient. No specific STR regulations or permit requirements. Operates under standard zoning and business rules. Minimal enforcement. Lubbock: Lenient. No dedicated STR ordinance. Standard business license and zoning compliance required. Light enforcement, hosts operate freely. Palo Duro Canyon: Lenient. Unincorporated area with minimal county regulations. No STR-specific permits. Enforcement virtually nonexistent, market-driven operations. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Canyon Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 5% year-over-year, while RevPAR has decreased 10%. This indicates balanced supply-demand dynamics, as the contraction in inventory is currently keeping pace with the softening revenue environment, preventing a further erosion of market stability.

Launch around December, 2-3 months before peak fall season (March peaks). This pre-peak timing lets you build reviews when competition is 32% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (September-January) when gaining traction is harder.

The most common amenities in Canyon listings include: Air Conditioning (98%), Kitchen (94%), Tv (87%), Washing Machine (81%), Heating (73%). Amenities that boost revenue the most include Hot Tub, Washing Machine, Bbq, with Hot Tub properties earning approximately 45% more ($50K/year vs $35K/year).

Monthly estimated revenue per listing in Canyon over the last 12 months: May: $2K, June: $2K, July: $2K, August: $2K, September: $1K, October: $2K, November: $2K, December: $2K, January: $1K, February: $1K, March: $2K, April: $2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Canyon is $185, up 27% year-over-year. By property size: 1-bedroom properties average $135/night, 2-bedroom properties average $179/night, 3-bedroom properties average $187/night, 4+ bedroom properties average $307/night. Rates peak in March and are lowest in January.

Guests in Canyon book an average of 25 days in advance, down 15% from last year. By property size: 1-bedroom: 22 days, 2-bedroom: 28 days, 3-bedroom: 24 days, 4+ bedroom: 28 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Canyon Airbnb and VRBO market has seen the following changes: supply declined 5%, revenue per listing decreased 10%, occupancy fell 5%, average nightly rates increased 27%, and lead time decreased 15%. These metrics reflect a shift toward shorter booking windows and higher price points, suggesting a market adjusting to price sensitivity.

In Canyon, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 44% higher occupancy than weekdays.