Brenham, TX
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Annual revenue (actual)
$34.5k
12 mo avg
↑4%
from prior 12 mo
Occupancy rate
25%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
$343
12 mo avg
↑11%
from prior 12 mo
Gross yield
10.2%
Current potential
↑0.2 pts
vs prior-year prices
Lead time
34 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
$80
12 mo avg
↓1%
from prior 12 mo
Methodology note: Figures reflect Brenham market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| Burton & Western Washington County | $73.7K 12 listings | 20.9% 12 listings |
| Lake Somerville | $33.6K 6 listings | 12.9% 6 listings |
| Brenham | $33.5K 52 listings | 11.6% 52 listings |
| Bellville & Northern Austin County | $33.3K 13 listings | 10.8% 13 listings |
Data as of 2026-09-30
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Pool | +19% $6,559/yr |
| Hot Tub | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (4.9 nights)
1 bedroom (4.5 nights)
4+ bedrooms (4.1 nights)
3 bedrooms (3.9 nights)
Studio (1.9 nights)
Cleaning fee by bedroom
4+ bedrooms ($250)
3 bedrooms ($129)
2 bedrooms ($89)
1 bedroom ($53)
Studio ($42)
Professional host share
Independent hosts (66%)
Professionally managed (34%)
Housing market signals
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Are home values in Brenham going up or down?
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Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Brenham market averaged 941 active Airbnb and VRBO listings, up 9% from a year earlier and up 66% over two years.
An average Brenham listing earns $28K/year. High-performing listings earn $73K, while low-performing listings earn $13K.
Median Brenham home prices by size are 1-bedroom $323K, 2-bedroom $374K, 3-bedroom $338K, and 4+ bedroom $447K.
Average occupancy in Brenham is 20%, producing RevPAR of $67 per available night.
Rules vary across Brenham. Brenham: Lenient. No specific STR regulations or permit requirements. Operates under general zoning and business rules. Minimal enforcement. College Station: Moderate. Business license required, must comply with zoning (restricted in single-family areas). Owner-occupancy required in some zones. Moderate enforcement through complaints. Bryan: Moderate. Business license and health permits required for some STRs. Zoning restrictions apply. Enforcement primarily complaint-driven, some hosts operate informally. Verify requirements for the property's jurisdiction.
The Brenham Airbnb and VRBO market is becoming more competitive. Supply has grown 9% year-over-year, while RevPAR has decreased 3%, suggesting supply is outpacing demand.
RevPAR is highest in March and October; it is lowest in February and August.
The most common amenities are Air Conditioning (99%), Kitchen (96%), Parking (95%). The strongest positive revenue associations are Hot Tub (+304%), Pool (+281%), Lake Access (+239%).
Average daily rate in Brenham is $389, up 10% year-over-year. Rates peak in March and are lowest in September.
Guests in Brenham book an average of 33 days in advance, down 12% from last year. Booking windows range from 30 days for 2-bedroom listings to 40 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 110% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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