Brenham, TX
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Overview
Annual Rev
$37.8k
12 mo avg
↑5%
from prior 12 mo
Occupancy rate
20%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
$347
12 mo avg
↑16%
from prior 12 mo
Lead time
32 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
$81
12 mo avg
↓3%
from prior 12 mo
Methodology note: Figures reflect Brenham market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +20% $7,561/yr |
| Heating | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (5.2 nights)
1 bedroom (5.2 nights)
4+ bedrooms (4.1 nights)
3 bedrooms (3.8 nights)
Cleaning fee by bedroom
4+ bedrooms ($241)
3 bedrooms ($131)
2 bedrooms ($89)
1 bedroom ($57)
Professional host share
Independent hosts (52%)
Professionally managed (48%)
Housing market signals
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Over the 12 months ending August 2026, the Brenham market averaged 932 active Airbnb and VRBO listings, up 9% from a year earlier and up 64% over two years.
An average Brenham listing earns $30K/year. High-performing listings earn $75K, while low-performing listings earn $15K.
Median Brenham home prices by size are 1-bedroom $322K, 2-bedroom $375K, 3-bedroom $342K, and 4+ bedroom $455K.
Average gross yield is 6%, reaching 14% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Brenham is 20%, producing RevPAR of $67 per available night.
4+ bedroom listings have the highest average gross yield at 17%. They average $73K/year in revenue against a $455K median purchase price.
Rules vary across Brenham. Brenham: Lenient. No specific STR regulations or permit requirements. Operates under standard zoning and business rules. Minimal enforcement. College Station: Moderate. STR permit required, inspections, occupancy limits, parking requirements. No owner-occupancy mandate. Moderate enforcement through complaints. Bryan: Moderate. Business license and STR registration required, safety inspections, occupancy limits. No density caps or owner-occupancy rules. Complaint-driven enforcement. Verify requirements for the property's jurisdiction.
The Brenham Airbnb and VRBO market is becoming more competitive. Supply has grown 9% year-over-year, while RevPAR has decreased 7%, suggesting supply is outpacing demand.
RevPAR is highest in March and October; it is lowest in February and September.
The most common amenities are Air Conditioning (99%), Kitchen (96%), Heating (95%). The strongest positive revenue associations are Lake Access (+268%), Hot Tub (+254%), Pool (+225%).
Average daily rate in Brenham is $393, up 14% year-over-year. Rates peak in March and are lowest in April.
Guests in Brenham book an average of 33 days in advance, down 16% from last year. Booking windows range from 30 days for 2-bedroom listings to 40 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 105% higher than weekday occupancy.