Brenham

As of May 2026, Brenham, College Station, Bryan have 895 active Airbnb and VRBO listings. This represents a 6% increase from the previous year.

The average Airbnb or VRBO in Brenham generates $30K per year. High-performing properties earn $80K/year, while low-performing properties earn $15K/year. This wide disparity suggests that revenue outcomes are highly polarized, indicating that market winners are capturing significantly larger shares of demand than the median operator.

Average home prices in Brenham vary by property size: 1-bedroom properties cost approximately $329K, 2-bedroom homes average $372K, 3-bedroom properties are around $340K, and 4+ bedroom homes average $455K. These prices reflect median home values across the Brenham, College Station, Bryan area.

Airbnb and VRBO can be profitable in Brenham, with an average gross yield of 6% across all properties. High-performing properties achieve yields up to 15%, which is considered top for short-term rental investment. The gap between these figures highlights that elite performance levels currently offer substantial margin buffers compared to the broader market average.

The average occupancy rate for Airbnbs and VRBOs in Brenham is 20%. This occupancy level, combined with an average nightly rate of $392, results in a RevPAR (revenue per available room) of $64 per day.

4+ bedroom properties demonstrate the strongest performance in Brenham, with an average gross yield of 17% and annual revenue of $71K. These properties balance purchase price ($455K), operating costs, and rental demand most effectively in the Brenham market.

Short-term rental regulations vary by jurisdiction in the Brenham area. Brenham: Lenient. No specific STR regulations or permit requirements. Operates under standard zoning and business rules. Minimal enforcement. College Station: Moderate. STR permit required, safety inspections, occupancy limits based on property type. No owner-occupancy mandate. Moderate enforcement through complaints. Bryan: Moderate. Business license and STR permit required, inspections mandatory, parking requirements. No density caps or owner-occupancy rules. Complaint-driven enforcement. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Brenham Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 6% year-over-year, while RevPAR has decreased 20%. This indicates balanced supply-demand dynamics. The contraction in revenue per available room amidst rising supply suggests that existing inventory is facing intensified competition for a static pool of guests.

Launch around December, 2-3 months before peak fall season (March peaks). This pre-peak timing lets you build reviews when competition is 53% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (June-February) when gaining traction is harder.

The most common amenities in Brenham listings include: Air Conditioning (100%), Kitchen (91%), Tv (86%), Washing Machine (68%), Heating (66%). Amenities that boost revenue the most include Ev Charger, Bicycles, Gym, with Ev Charger properties earning approximately 327% more ($335K/year vs $78K/year).

Monthly estimated revenue per listing in Brenham over the last 12 months: May: $2K, June: $1K, July: $2K, August: $2K, September: $1K, October: $3K, November: $2K, December: $2K, January: $2K, February: $1K, March: $4K, April: $2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Brenham is $392, up 19% year-over-year. By property size: 1-bedroom properties average $240/night, 2-bedroom properties average $275/night, 3-bedroom properties average $411/night, 4+ bedroom properties average $967/night. Rates peak in March and are lowest in August.

Guests in Brenham book an average of 32 days in advance, down 24% from last year. By property size: 1-bedroom: 30 days, 2-bedroom: 30 days, 3-bedroom: 33 days, 4+ bedroom: 40 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Brenham Airbnb and VRBO market has seen the following changes: supply grew 6%, revenue per listing decreased 20%, occupancy fell 22%, average nightly rates increased 19%, and lead time decreased 24%. These shifts reflect a tightening market environment where increased pricing is failing to offset declining occupancy levels and shorter booking windows.

In Brenham, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Thursday. Weekends show 94% higher occupancy than weekdays.