How many Airbnb and VRBO listings are in Branson?

Over the 12 months ending September 2026, the Branson market averaged 13,467 active Airbnb and VRBO listings, up 7% from a year earlier and up 45% over two years.

How much do Airbnbs and VRBOs make in Branson?

An average Branson listing earns $38K/year. High-performing listings earn $84K, while low-performing listings earn $15K.

How much does it cost to buy an Airbnb or VRBO property in Branson?

Median Branson home prices by size are 1-bedroom $122K, 2-bedroom $178K, 3-bedroom $238K, and 4+ bedroom $450K.

What is the occupancy rate for Airbnb and VRBO in Branson?

Average occupancy in Branson is 32%, producing RevPAR of $85 per available night.

Are short-term rentals legal in Branson?

Rules vary across Branson. Branson: Lenient. Business license required, sales tax collection. Minimal enforcement, tourism-friendly approach. Springfield: Lenient. Business license and sales tax registration needed. Light enforcement, many operate informally. Eureka Springs: Moderate. Business license, lodging tax required, zoning restrictions in historic areas. Moderate enforcement with occasional complaints-based action. Verify requirements for the property's jurisdiction.

Is the Branson Airbnb and VRBO market oversaturated?

The Branson Airbnb and VRBO market appears broadly balanced. Supply has grown 7% year-over-year, while RevPAR has increased 8%, showing no clear supply-demand imbalance.

When is peak season for Airbnbs and VRBOs in Branson?

RevPAR is highest in July and June; it is lowest in February and January.

Which Airbnb and VRBO amenities matter most in Branson?

The most common amenities are Air Conditioning (100%), TV (98%), Internet (98%). The strongest positive revenue associations are Bbq (+51%), Washing Machine (+50%), Internet (+42%).

What is the average nightly rate for Airbnbs and VRBOs in Branson?

Average daily rate in Branson is $259, up 15% year-over-year. Rates peak in July and are lowest in February.

How far in advance do guests book Airbnb and VRBO stays in Branson?

Guests in Branson book an average of 39 days in advance, up 2% from last year. Booking windows range from 31 days for 1-bedroom listings to 54 days for 4+ bedroom listings.

Which days of the week perform best for Airbnbs and VRBOs in Branson?

Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 76% higher than weekday occupancy.

How is gross yield calculated?

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Branson, MO

Branson

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Annual revenue (actual)

$44.3k

12 mo avg

↑5%

from prior 12 mo

Occupancy rate

37%

12 mo avg

↓3%

from prior 12 mo

Avg daily rate

$249

12 mo avg

↑15%

from prior 12 mo

Gross yield

13.2%

Current potential

↑0.1 pts

vs prior-year prices

Lead time

39 days

12 mo avg

↑1 days

from prior 12 mo

Revpar

$99

12 mo avg

↑7%

from prior 12 mo

Branson Airbnb market summary

Compare Airbnb neighborhoods in Branson, MO

Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.

Neighborhood	Revenue (potential)	Gross yield
Hollister & Ridgedale	$54.9K 264 listings	17.3% 264 listings
Buffalo River & Harrison	$31.2K 20 listings	13.9% 20 listings
Joplin & Southwest Missouri	$22.9K 165 listings	13.7% 165 listings
Branson & Highway 76	$29.2K 2,002 listings	13.4% 2,002 listings
Forsyth & Eastern Taney County	$26.7K 139 listings	12.9% 139 listings

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Data as of 2026-10-06

Revenue per listing by bedroom

Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.

Bedroom count:

Short-term rental supply growth

Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.

Performance metrics by bedroom

Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.

Bedrooms

Median revenue

Median home value

Gross yield

Supply

Cleaning fee

🔒 •••

🔒 $4•

🔒 •••

🔒 $6•

🔒 •••

🔒 $9•

🔒 •••

$129

🔒 •••

🔒 $2••

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