Bloomington

As of May 2026, Bloomington, Nashville, Columbus have 954 active Airbnb and VRBO listings. This represents a 2% increase from the previous year.

The average Airbnb or VRBO in Bloomington generates $37K per year. High-performing properties earn $81K/year, while low-performing properties earn $17K/year. The significant revenue delta suggests that earnings are heavily concentrated, with top-tier assets capturing a disproportionate share of the market despite broader revenue contraction.

Average home prices in Bloomington vary by property size: 1-bedroom properties cost approximately $188K, 2-bedroom homes average $216K, 3-bedroom properties are around $273K, and 4+ bedroom homes average $369K. These prices reflect median home values across the Bloomington, Nashville, Columbus area.

Airbnb and VRBO can be profitable in Bloomington, with an average gross yield of 13% across all properties. High-performing properties achieve yields up to 28%, which is considered top for short-term rental investment. This wide spread in yields reflects varying levels of operational efficiency and market positioning within the current 30% occupancy environment.

The average occupancy rate for Airbnbs and VRBOs in Bloomington is 30%. This occupancy level, combined with an average nightly rate of $299, results in a RevPAR (revenue per available room) of $74 per day.

2-bedroom properties demonstrate the strongest performance in Bloomington, with an average gross yield of 16% and annual revenue of $37K. These properties balance purchase price ($216K), operating costs, and rental demand most effectively in the Bloomington market.

Short-term rental regulations vary by jurisdiction in the Bloomington area. Bloomington: Moderate. Permit required, owner-occupancy mandate for most zones, safety inspections. Enforcement exists but complaints-driven. Nashville: Strict. Owner-occupancy required for non-commercial zones, permit system, density caps by neighborhood. Active enforcement with significant fines and crackdowns. Columbus: Lenient. Business registration and tax compliance required, basic zoning rules. Light enforcement, many operate without full compliance. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Bloomington Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 2% year-over-year, while RevPAR has decreased 18%. This indicates balanced supply-demand dynamics. The drop in RevPAR relative to modest supply growth signals that demand is currently unable to absorb existing inventory at previous price points.

Launch around July, 2-3 months before peak fall season (October peaks). This pre-peak timing lets you build reviews when competition is -28% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (December-January) when gaining traction is harder.

The most common amenities in Bloomington listings include: Air Conditioning (99%), Kitchen (98%), Tv (85%), Heating (71%), Balcony (59%). Amenities that boost revenue the most include Air Conditioning, Hot Tub, Lake Access, with Air Conditioning properties earning approximately 96% more ($53K/year vs $27K/year).

Monthly estimated revenue per listing in Bloomington over the last 12 months: May: $2K, June: $2K, July: $3K, August: $3K, September: $2K, October: $3K, November: $3K, December: $2K, January: $1K, February: $1K, March: $2K, April: $2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Bloomington is $299, up 23% year-over-year. By property size: 1-bedroom properties average $182/night, 2-bedroom properties average $263/night, 3-bedroom properties average $342/night, 4+ bedroom properties average $544/night. Rates peak in October and are lowest in February.

Guests in Bloomington book an average of 33 days in advance, down 28% from last year. By property size: 1-bedroom: 29 days, 2-bedroom: 31 days, 3-bedroom: 35 days, 4+ bedroom: 42 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, supply grew 2%, revenue decreased 18%, occupancy fell 19%, nightly rates rose 23%, and lead time dropped 28%. These metrics highlight a market friction where higher pricing is failing to maintain occupancy, forcing investors to contend with shorter booking windows and declining unit performance.

In Bloomington, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Sunday. Weekends show 103% higher occupancy than weekdays.