Big Island, HI
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Overview
Annual Rev
$79k
12 mo avg
↑7%
from prior 12 mo
Occupancy rate
50%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
$393
12 mo avg
↑12%
from prior 12 mo
Lead time
48 days
12 mo avg
↓9 days
from prior 12 mo
Revpar
$146
12 mo avg
↑0%
from prior 12 mo
Methodology note: Figures reflect Big Island market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Parking | +11% $8,687/yr |
| Pool | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Hot Tub | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (5.9 nights)
4+ bedrooms (5.6 nights)
2 bedrooms (5.6 nights)
1 bedroom (5.2 nights)
Cleaning fee by bedroom
4+ bedrooms ($564)
3 bedrooms ($359)
2 bedrooms ($237)
1 bedroom ($127)
Professional host share
Professionally managed (80%)
Independent hosts (20%)
Housing market signals
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Over the 12 months ending August 2026, the Big Island market averaged 7,286 active Airbnb and VRBO listings, up 3% from a year earlier and up 17% over two years.
An average Big Island listing earns $70K/year. High-performing listings earn $204K, while low-performing listings earn $29K.
Median Big Island home prices by size are 1-bedroom $267K, 2-bedroom $527K, 3-bedroom $539K, and 4+ bedroom $895K.
Average gross yield is 11%, reaching 32% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Big Island is 40%, producing RevPAR of $136 per available night.
4+ bedroom listings have the highest average gross yield at 19%. They average $189K/year in revenue against a $895K median purchase price.
Rules vary across Big Island. Kailua-Kona: Strict. Nonconforming Use Certificate required (grandfathered properties only), no new permits since 2019. Active enforcement with heavy fines, illegal rentals shut down regularly. Hilo: Strict. Same Hawaii County rules - NUC only for pre-2019 properties, no new permits. County actively pursues violations, significant penalties. Waikoloa: Moderate. Resort zone allows STRs with proper permits and TAT/GET licenses. Enforcement focuses on unpermitted units, some operate illegally. Volcano: Strict. Hawaii County NUC required, extremely limited permits. Remote location but enforcement active through complaints and online monitoring. Verify requirements for the property's jurisdiction.
The Big Island Airbnb and VRBO market does not show clear signs of oversaturation. Supply has grown 3% year-over-year, while RevPAR has increased 14%, suggesting demand is outpacing available supply.
RevPAR is highest in March and February; it is lowest in September and October.
The most common amenities are Kitchen (96%), Internet (93%), TV (91%). The strongest positive revenue associations are Washing Machine (+72%), Bicycles (+71%), Air Conditioning (+56%).
Average daily rate in Big Island is $450, up 19% year-over-year. Rates peak in July and are lowest in September.
Guests in Big Island book an average of 49 days in advance, down 8% from last year. Booking windows range from 44 days for 1-bedroom listings to 61 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Tuesday and are lowest on Sunday. Weekend occupancy is 7% higher than weekday occupancy.