Bay City, MI
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Overview
Annual Rev
$32k
12 mo avg
↑7%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
$220
12 mo avg
↑19%
from prior 12 mo
Lead time
31 days
12 mo avg
↓8 days
from prior 12 mo
Revpar
$60
12 mo avg
↓6%
from prior 12 mo
Methodology note: Figures reflect Bay City market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +16% $5,117/yr |
| Heating | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (11.7 nights)
3 bedrooms (5.3 nights)
2 bedrooms (5.2 nights)
4+ bedrooms (4.8 nights)
Cleaning fee by bedroom
4+ bedrooms ($170)
3 bedrooms ($108)
2 bedrooms ($85)
1 bedroom ($58)
Professional host share
Professionally managed (59%)
Independent hosts (41%)
Housing market signals
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Over the 12 months ending August 2026, the Bay City market averaged 786 active Airbnb and VRBO listings, up 16% from a year earlier and up 140% over two years.
An average Bay City listing earns $31K/year. High-performing listings earn $57K, while low-performing listings earn $14K.
Median Bay City home prices by size are 1-bedroom $59K, 2-bedroom $155K, 3-bedroom $216K, and 4+ bedroom $272K.
Average gross yield is 16%, reaching 29% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Bay City is 32%, producing RevPAR of $60 per available night.
1-bedroom listings have the highest average gross yield at 26%. They average $16K/year in revenue against a $59K median purchase price.
Rules vary across Bay City. Bay City: Lenient. No specific STR regulations or permit requirements. Operates under general zoning and business license rules. Minimal enforcement. Saginaw: Lenient. No dedicated STR ordinance. Standard business license may apply. Light enforcement, hosts operate freely. Midland: Lenient. No specific STR regulations. General zoning and nuisance laws apply. Minimal enforcement activity. Frankenmuth: Moderate. Business license required, zoning compliance needed. Tourist-focused city with moderate oversight of lodging. Verify requirements for the property's jurisdiction.
The Bay City Airbnb and VRBO market appears broadly balanced. Supply has grown 16% year-over-year, while RevPAR has increased 3%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in February and January.
The most common amenities are Kitchen (98%), TV (97%), Internet (95%). The strongest positive revenue associations are Hot Tub (+52%), Bbq (+35%), Washing Machine (+31%).
Average daily rate in Bay City is $236, up 15% year-over-year. Rates peak in July and are lowest in March.
Guests in Bay City book an average of 35 days in advance. Booking windows range from 29 days for 1-bedroom listings to 47 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 64% higher than weekday occupancy.