Bay City, MI
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Annual revenue (actual)
$32.1k
12 mo avg
↑9%
from prior 12 mo
Occupancy rate
35%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
$223
12 mo avg
↑19%
from prior 12 mo
Gross yield
15.5%
Current potential
↓1.0 pts
vs prior-year prices
Lead time
33 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
$64
12 mo avg
↑12%
from prior 12 mo
Methodology note: Figures reflect Bay City market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| Saginaw and Western County Country | $24.5K 21 listings | 20.3% 21 listings |
| Hale and Northern Inland Lake Country | $32.8K 20 listings | 19.3% 20 listings |
| Mount Pleasant and Southern Isabella Country | $33.6K 26 listings | 19.1% 26 listings |
| Bay City and Bay County River Country | $28.8K 63 listings | 18.7% 63 listings |
| Caseville and Western Thumb Coast Country | $40.1K 42 listings | 18.7% 42 listings |
Data as of 2026-09-30
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +25% $8,034/yr |
| Sauna | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (13.4 nights)
3 bedrooms (5.6 nights)
2 bedrooms (5.0 nights)
Studio (4.9 nights)
4+ bedrooms (4.6 nights)
Cleaning fee by bedroom
4+ bedrooms ($170)
3 bedrooms ($112)
2 bedrooms ($87)
1 bedroom ($57)
Studio ($0)
Professional host share
Independent hosts (62%)
Professionally managed (38%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Bay City going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Bay City market averaged 802 active Airbnb and VRBO listings, up 18% from a year earlier and up 145% over two years.
An average Bay City listing earns $30K/year. High-performing listings earn $57K, while low-performing listings earn $13K.
Median Bay City home prices by size are 1-bedroom $59K, 2-bedroom $155K, 3-bedroom $214K, and 4+ bedroom $269K.
Average occupancy in Bay City is 32%, producing RevPAR of $62 per available night.
Rules vary across Bay City. Bay City: Lenient. No specific STR regulations or permit requirements. Operates under general zoning and business tax rules. Minimal enforcement. Saginaw: Lenient. No dedicated STR ordinance. Standard business license and zoning compliance expected. Light enforcement, many operate informally. Midland: Moderate. Business license required, zoning restrictions in residential areas. Moderate enforcement through complaint-based system. Frankenmuth: Moderate. Registration and inspections required, insurance mandated. Tourist-friendly but enforces standards through complaints. Verify requirements for the property's jurisdiction.
The Bay City Airbnb and VRBO market appears broadly balanced. Supply has grown 18% year-over-year, while RevPAR has increased 11%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in February and January.
The most common amenities are Kitchen (98%), Parking (98%), TV (98%). The strongest positive revenue associations are Hot Tub (+44%), Washing Machine (+44%), Bbq (+34%).
Average daily rate in Bay City is $238, up 14% year-over-year. Rates peak in July and are lowest in March.
Guests in Bay City book an average of 36 days in advance, up 5% from last year. Booking windows range from 30 days for 1-bedroom listings to 47 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 68% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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