Augusta, ME
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Overview
Annual Rev
$44k
12 mo avg
↓3%
from prior 12 mo
Occupancy rate
🔒 3•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 $3••
12 mo avg
••.•%
from prior 12 mo
Lead time
37 days
12 mo avg
↓10 days
from prior 12 mo
Revpar
$75
12 mo avg
↓27%
from prior 12 mo
Methodology note: Figures reflect Augusta market data as of May 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | 350 (19%) | +$28,934 (+56%) | $80,270 | $51,336 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (7.6 nights)
3 bedrooms (6.7 nights)
4+ bedrooms (6.4 nights)
1 bedroom (5.7 nights)
Studio (5.7 nights)
Cleaning fee by bedroom
4+ bedrooms ($280)
3 bedrooms ($165)
2 bedrooms ($114)
1 bedroom ($74)
Studio ($60)
Professional host share
Professionally managed (67%)
Independent hosts (33%)
As of May 2026, Augusta, Camden, Bar Harbor, Boothbay Harbor have 3,660 active Airbnb and VRBO listings. This represents a 1% decrease from the previous year.
The average Airbnb or VRBO in Augusta generates $33K per year. High-performing properties earn $83K/year, while low-performing properties earn $16K/year. This significant spread suggests that revenue potential is heavily concentrated in a subset of listings, as the overall market faces a 34% decline in annual revenue.
Average home prices in Augusta vary by property size: 1-bedroom properties cost approximately $243K, 2-bedroom homes average $309K, 3-bedroom properties are around $362K, and 4+ bedroom homes average $413K. These prices reflect median home values across the Augusta, Camden, Bar Harbor, Boothbay Harbor area.
Airbnb and VRBO can be profitable in Augusta, with an average gross yield of 10% across all properties. High-performing properties achieve yields up to 25%, which is considered top for short-term rental investment. The gap between average and top yields highlights how sensitive returns are to individual property performance amid stagnant supply.
The average occupancy rate for Airbnbs and VRBOs in Augusta is 29%. This occupancy level, combined with an average nightly rate of $352, results in a RevPAR (revenue per available room) of $60 per day.
4+ bedroom properties demonstrate the strongest performance in Augusta, with an average gross yield of 12% and annual revenue of $54K. These properties balance purchase price ($413K), operating costs, and rental demand most effectively in the Augusta market.
Short-term rental regulations vary by jurisdiction in the Augusta area. Augusta: Lenient. No specific STR regulations or permit requirements. General business licensing may apply. Minimal enforcement. Camden: Moderate. Registration required, annual permit, inspection needed. Some density limits in residential zones. Moderate enforcement through code office. Bar Harbor: Strict. Registration mandatory, caps on new permits, owner-occupancy required for some zones, 180-day limit. Active enforcement with waitlists and fines. Boothbay Harbor: Lenient. Basic registration with town office, health/safety standards. Light enforcement, largely complaint-driven. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Augusta Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 1% year-over-year, while RevPAR has decreased 34%. This indicates balanced supply-demand dynamics, suggesting that the recent revenue compression is a market-wide trend rather than a result of over-saturation.
Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 14% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (November-April) when gaining traction is harder.
The most common amenities in Augusta listings include: Kitchen (92%), Tv (75%), Air Conditioning (72%), Washing Machine (65%), Heating (64%). Amenities that boost revenue the most include Sauna, Hot Tub, Washing Machine, with Sauna properties earning approximately 61% more ($87K/year vs $54K/year).
Monthly estimated revenue per listing in Augusta over the last 12 months: May: $1K, June: $2K, July: $3K, August: $3K, September: $2K, October: $2K, November: $1K, December: $2K, January: $2K, February: $3K, March: $2K, April: $740. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Augusta is $352, up 21% year-over-year. By property size: 1-bedroom properties average $210/night, 2-bedroom properties average $258/night, 3-bedroom properties average $349/night, 4+ bedroom properties average $609/night. Rates peak in February and are lowest in May.
Guests in Augusta book an average of 38 days in advance, down 22% from last year. By property size: 1-bedroom: 33 days, 2-bedroom: 35 days, 3-bedroom: 38 days, 4+ bedroom: 44 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Augusta Airbnb and VRBO market has seen the following changes: supply declined 1%, revenue per listing decreased 34%, occupancy fell 17%, average nightly rates increased 21%, and lead time decreased 22%. These shifting metrics point to a tightening environment where higher prices are failing to offset reduced booking volume.
In Augusta, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 46% higher occupancy than weekdays.