Augusta, ME
Unlock the data for all Markets
Overview
Annual Rev
$43.2k
12 mo avg
↑1%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
$342
12 mo avg
↑19%
from prior 12 mo
Lead time
38 days
12 mo avg
↓7 days
from prior 12 mo
Revpar
$79
12 mo avg
↓15%
from prior 12 mo
Methodology note: Figures reflect Augusta market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +36% $15,549/yr |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (7.2 nights)
2 bedrooms (7.1 nights)
4+ bedrooms (6.8 nights)
1 bedroom (5.6 nights)
Cleaning fee by bedroom
4+ bedrooms ($272)
3 bedrooms ($165)
2 bedrooms ($115)
1 bedroom ($74)
Professional host share
Professionally managed (67%)
Independent hosts (33%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Augusta going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending August 2026, the Augusta market averaged 3,830 active Airbnb and VRBO listings, up 8% from a year earlier and up 34% over two years.
An average Augusta listing earns $37K/year. High-performing listings earn $91K, while low-performing listings earn $18K.
Median Augusta home prices by size are 1-bedroom $253K, 2-bedroom $318K, 3-bedroom $369K, and 4+ bedroom $424K.
Average gross yield is 11%, reaching 27% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Augusta is 29%, producing RevPAR of $70 per available night.
4+ bedroom listings have the highest average gross yield at 13%. They average $59K/year in revenue against a $424K median purchase price.
Rules vary across Augusta. Augusta: Lenient. No specific STR regulations. State registration required. Minimal enforcement. Camden: Moderate. Town registration required, owner must be Maine resident, zoning restrictions apply. Moderate enforcement. Bar Harbor: Strict. Annual license required, 250-unit cap, owner-occupancy mandate, lottery system for new permits. Active enforcement with waitlist. Boothbay Harbor: Moderate. Town permit required, follows state registration rules, some zoning limits. Light to moderate enforcement. Verify requirements for the property's jurisdiction.
The Augusta Airbnb and VRBO market appears broadly balanced. Supply has grown 8% year-over-year, while RevPAR has increased 1%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in April and November.
The most common amenities are Kitchen (96%), Parking (95%), Internet (92%). The strongest positive revenue associations are Washing Machine (+49%), Hot Tub (+48%), Bbq (+46%).
Average daily rate in Augusta is $368, up 21% year-over-year. Rates peak in February and are lowest in April.
Guests in Augusta book an average of 40 days in advance, down 7% from last year. Booking windows range from 35 days for 1-bedroom listings to 46 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Wednesday. Weekend occupancy is 44% higher than weekday occupancy.