Augusta

As of May 2026, Augusta, Aiken, Athens have 1,441 active Airbnb and VRBO listings. This represents a 1% increase from the previous year.

The average Airbnb or VRBO in Augusta generates $29K per year. High-performing properties earn $141K/year, while low-performing properties earn $18K/year. The massive variance between top earners and the average suggests that revenue is heavily concentrated in a small subset of listings that likely capture specific demand segments or event-driven spikes.

Average home prices in Augusta vary by property size: 1-bedroom properties cost approximately $57K, 2-bedroom homes average $156K, 3-bedroom properties are around $201K, and 4+ bedroom homes average $323K. These prices reflect median home values across the Augusta, Aiken, Athens area.

Airbnb and VRBO can be profitable in Augusta, with an average gross yield of 14% across all properties. High-performing properties achieve yields up to 70%, which is considered top for short-term rental investment. This wide spread implies that yield potential is highly sensitive to operational efficiency or unique asset positioning rather than broad market trends.

The average occupancy rate for Airbnbs and VRBOs in Augusta is 31%. This occupancy level, combined with an average nightly rate of $261, results in a RevPAR (revenue per available room) of $52 per day.

1-bedroom properties demonstrate the strongest performance in Augusta, with an average gross yield of 22% and annual revenue of $12K. These properties balance purchase price ($57K), operating costs, and rental demand most effectively in the Augusta market.

Short-term rental regulations vary by jurisdiction in the Augusta area. Augusta, GA: Lenient. No specific STR regulations or permit requirements. Operates under general business license and zoning rules. Minimal enforcement. Aiken, SC: Lenient. Business license required, must comply with zoning. No STR-specific rules or caps. Light enforcement, mostly complaint-driven. Athens, GA: Moderate. Business license and registration required, safety inspections mandatory. No owner-occupancy rules. Moderate enforcement with periodic compliance checks. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Augusta Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 1% year-over-year, while RevPAR has decreased 34%. This indicates balanced supply-demand dynamics. Despite the stable inventory, the sharp drop in revenue per available room suggests that market saturation is putting downward pressure on individual property performance.

Launch around January, 2-3 months before peak spring season (April peaks). This pre-peak timing lets you build reviews when competition is 62% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (February-January) when gaining traction is harder.

The most common amenities in Augusta listings include: Air Conditioning (99%), Kitchen (94%), Washing Machine (93%), Tv (92%), Heating (72%). Amenities that boost revenue the most include Bbq, Air Conditioning, Pool, with Bbq properties earning approximately 125% more ($102K/year vs $45K/year).

Monthly estimated revenue per listing in Augusta over the last 12 months: May: $1K, June: $844, July: $2K, August: $1K, September: $1K, October: $1K, November: $1K, December: $2K, January: $788, February: $950, March: $1K, April: $6K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Augusta is $261, up 7% year-over-year. By property size: 1-bedroom properties average $108/night, 2-bedroom properties average $162/night, 3-bedroom properties average $228/night, 4+ bedroom properties average $487/night. Rates peak in April and are lowest in June.

Guests in Augusta book an average of 23 days in advance, down 16% from last year. By property size: 1-bedroom: 20 days, 2-bedroom: 21 days, 3-bedroom: 22 days, 4+ bedroom: 28 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Augusta Airbnb and VRBO market has seen the following changes: supply grew 1%, revenue per listing decreased 34%, occupancy fell 15%, average nightly rates increased 7%, and lead time decreased 16%. These metrics reflect a market where rising nightly rates are failing to offset declining occupancy, signaling a shift toward more cautious consumer booking behavior.

In Augusta, Friday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Thursday. Weekends show 13% higher occupancy than weekdays.