Atlanta, GA
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Overview
Annual Rev
$38.2k
12 mo avg
↑9%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
$219
12 mo avg
↑22%
from prior 12 mo
Lead time
27 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
$76
12 mo avg
↑6%
from prior 12 mo
Methodology note: Figures reflect Atlanta market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Sauna | +21% $8,021/yr |
| Pool | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Hot Tub | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (6.3 nights)
2 bedrooms (6.0 nights)
1 bedroom (5.9 nights)
4+ bedrooms (5.8 nights)
Cleaning fee by bedroom
4+ bedrooms ($233)
3 bedrooms ($153)
2 bedrooms ($115)
1 bedroom ($81)
Professional host share
Professionally managed (74%)
Independent hosts (26%)
Housing market signals
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Over the 12 months ending August 2026, the Atlanta market averaged 14,745 active Airbnb and VRBO listings, up 0% from a year earlier and up 10% over two years.
An average Atlanta listing earns $33K/year. High-performing listings earn $80K, while low-performing listings earn $10K.
Median Atlanta home prices by size are 1-bedroom $202K, 2-bedroom $255K, 3-bedroom $331K, and 4+ bedroom $429K.
Average gross yield is 8%, reaching 20% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Atlanta is 31%, producing RevPAR of $67 per available night.
4+ bedroom listings have the highest average gross yield at 13%. They average $61K/year in revenue against a $429K median purchase price.
Rules vary across Atlanta. Atlanta: Moderate. Business license required, zoning restrictions apply, some neighborhoods ban STRs. Enforcement varies by neighborhood, complaints drive action. Athens: Moderate. Permit required, owner-occupancy mandate for certain zones, density limits in residential areas. Moderate enforcement, complaint-based. Marietta: Lenient. Business license needed, basic zoning rules. Light enforcement, many operate without issues. Gainesville: Lenient. Minimal regulations, business license recommended. Very light enforcement. Verify requirements for the property's jurisdiction.
The Atlanta Airbnb and VRBO market does not show clear signs of oversaturation. Supply has grown 0% year-over-year, while RevPAR has increased 18%, suggesting demand is outpacing available supply.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Air Conditioning (100%), Kitchen (97%), TV (97%). The strongest positive revenue associations are Air Conditioning (+35%), Pool (+32%), Bbq (+29%).
Average daily rate in Atlanta is $261, up 26% year-over-year. Rates peak in June and are lowest in February.
Guests in Atlanta book an average of 27 days in advance. Booking windows range from 23 days for 1-bedroom listings to 31 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 48% higher than weekday occupancy.