Athens, GA
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Overview
Annual Rev
$44.9k
12 mo avg
↓3%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓8%
from prior 12 mo
Avg daily rate
$286
12 mo avg
↑19%
from prior 12 mo
Lead time
31 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
$92
12 mo avg
↓10%
from prior 12 mo
Methodology note: Figures reflect Athens market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Parking | +19% $8,524/yr |
| Hot Tub | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (5.8 nights)
2 bedrooms (5.1 nights)
3 bedrooms (4.8 nights)
4+ bedrooms (4.3 nights)
Cleaning fee by bedroom
4+ bedrooms ($216)
3 bedrooms ($139)
2 bedrooms ($91)
1 bedroom ($53)
Professional host share
Professionally managed (63%)
Independent hosts (37%)
Housing market signals
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Over the 12 months ending August 2026, the Athens market averaged 1,137 active Airbnb and VRBO listings, down 0% from a year earlier and up 46% over two years.
An average Athens listing earns $35K/year. High-performing listings earn $86K, while low-performing listings earn $18K.
Median Athens home prices by size are 1-bedroom $296K, 2-bedroom $241K, 3-bedroom $319K, and 4+ bedroom $407K.
Average gross yield is 11%, reaching 26% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Athens is 29%, producing RevPAR of $73 per available night.
4+ bedroom listings have the highest average gross yield at 13%. They average $59K/year in revenue against a $407K median purchase price.
Rules vary across Athens. Athens: Moderate. Business license required, occupancy tax registration, zoning restrictions in historic districts. Enforcement focuses on problem properties and complaints. Lake Lanier: Lenient. Unincorporated areas have minimal county rules, mainly tax collection. Light enforcement, many unlicensed hosts operate. Gainesville: Moderate. Business license and hotel/motel tax required, some zoning limits. Complaint-driven enforcement, not proactive monitoring. Verify requirements for the property's jurisdiction.
The Athens Airbnb and VRBO market appears broadly balanced. Supply has declined 0% year-over-year, while RevPAR has decreased 8%, showing no clear supply-demand imbalance.
RevPAR is highest in October and May; it is lowest in January and December.
The most common amenities are Air Conditioning (100%), Internet (98%), Kitchen (98%). The strongest positive revenue associations are Washing Machine (+67%), Pool (+31%), Bbq (+14%).
Average daily rate in Athens is $303, up 19% year-over-year. Rates peak in October and are lowest in January.
Guests in Athens book an average of 30 days in advance, down 15% from last year. Booking windows range from 28 days for 1-bedroom listings to 34 days for 4+ bedroom listings.
Booking demand is highest on Friday and lowest on Monday. Nightly rates peak on Friday and are lowest on Wednesday. Weekend occupancy is 59% higher than weekday occupancy.