Athens, GA
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Annual revenue (actual)
$43.5k
12 mo avg
↑1%
from prior 12 mo
Occupancy rate
37%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
$290
12 mo avg
↑18%
from prior 12 mo
Gross yield
11.3%
Current potential
↓0.1 pts
vs prior-year prices
Lead time
32 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
$96
12 mo avg
↑1%
from prior 12 mo
Methodology note: Figures reflect Athens market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +14% $6,092/yr |
| Sauna | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (5.3 nights)
2 bedrooms (4.9 nights)
4+ bedrooms (4.0 nights)
1 bedroom (3.7 nights)
Studio (3.4 nights)
Cleaning fee by bedroom
4+ bedrooms ($220)
3 bedrooms ($136)
2 bedrooms ($89)
1 bedroom ($54)
Studio ($44)
Professional host share
Independent hosts (56%)
Professionally managed (44%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Athens going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Athens market averaged 1,150 active Airbnb and VRBO listings, up 2% from a year earlier and up 48% over two years.
An average Athens listing earns $34K/year. High-performing listings earn $85K, while low-performing listings earn $16K.
Median Athens home prices by size are 1-bedroom $299K, 2-bedroom $241K, 3-bedroom $315K, and 4+ bedroom $401K.
Average occupancy in Athens is 29%, producing RevPAR of $77 per available night.
Rules vary across Athens. Athens: Moderate. Business license and occupational tax certificate required, zoning compliance needed. Some neighborhoods restrict STRs. Enforcement is complaint-driven but active in historic districts. Lake Lanier: Lenient. Unincorporated Hall County has minimal regulations. Business license recommended. Light enforcement, many operate without formal compliance. Gainesville: Moderate. Business license required, zoning restrictions apply in residential areas. Hall County regulations vary by location. Enforcement is complaint-based, moderately active in city limits. Verify requirements for the property's jurisdiction.
The Athens Airbnb and VRBO market appears broadly balanced. Supply has grown 2% year-over-year, while RevPAR has decreased 1%, showing no clear supply-demand imbalance.
RevPAR is highest in September and October; it is lowest in January and December.
The most common amenities are Air Conditioning (100%), Internet (99%), Heating (98%). The strongest positive revenue associations are Washing Machine (+68%), Parking (+41%), Pool (+29%).
Average daily rate in Athens is $307, up 17% year-over-year. Rates peak in September and are lowest in January.
Guests in Athens book an average of 31 days in advance, down 7% from last year. Booking windows range from 29 days for 1-bedroom listings to 35 days for 4+ bedroom listings.
Booking demand is highest on Friday and lowest on Monday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 65% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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