Ashland, KY
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Overview
Annual Rev
$26.5k
12 mo avg
↑7%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
$175
12 mo avg
↑23%
from prior 12 mo
Lead time
25 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
$51
12 mo avg
↓8%
from prior 12 mo
Methodology note: Figures reflect Ashland market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +19% $5,028/yr |
| Barbecue | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (6.8 nights)
3 bedrooms (6.1 nights)
2 bedrooms (5.3 nights)
4+ bedrooms (5.2 nights)
Cleaning fee by bedroom
4+ bedrooms ($133)
3 bedrooms ($108)
2 bedrooms ($57)
1 bedroom ($42)
Professional host share
Professionally managed (56%)
Independent hosts (44%)
Housing market signals
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Over the 12 months ending August 2026, the Ashland market averaged 341 active Airbnb and VRBO listings, up 11% from a year earlier and up 229% over two years.
An average Ashland listing earns $21K/year. High-performing listings earn $45K, while low-performing listings earn $9K.
Median Ashland home prices by size are 1-bedroom $59K, 2-bedroom $96K, 3-bedroom $147K, and 4+ bedroom $227K.
Average gross yield is 19%, reaching 41% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Ashland is 31%, producing RevPAR of $42 per available night.
2-bedroom listings have the highest average gross yield at 22%. They average $22K/year in revenue against a $96K median purchase price.
Rules vary across Ashland. Ashland, WV: Lenient. No specific STR regulations or permit requirements. Operates under general business license and zoning rules. Minimal enforcement. Huntington, WV: Lenient. Business license required, basic zoning compliance. No STR-specific rules or owner-occupancy requirements. Light enforcement. Charleston, WV: Moderate. Business license and registration required, zoning restrictions in some residential areas. Standard enforcement through complaints. Verify requirements for the property's jurisdiction.
The Ashland Airbnb and VRBO market is becoming more competitive. Supply has grown 11% year-over-year, while RevPAR has decreased 3%, suggesting supply is outpacing demand.
RevPAR is highest in July and June; it is lowest in February and January.
The most common amenities are Air Conditioning (99%), Parking (97%), Internet (97%). The strongest positive revenue associations are Hot Tub (+25%), Bbq (+24%), Parking (+19%).
Average daily rate in Ashland is $182, up 20% year-over-year. Rates peak in July and are lowest in February.
Guests in Ashland book an average of 28 days in advance, down 1% from last year. Booking windows range from 25 days for 1-bedroom listings to 39 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 42% higher than weekday occupancy.