Ashland, KY
Unlock the data for all Markets
Overview
Annual Rev
$24.3k
12 mo avg
↑5%
from prior 12 mo
Occupancy rate
🔒 3•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 $1••
12 mo avg
••.•%
from prior 12 mo
Lead time
25 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
$50
12 mo avg
↓12%
from prior 12 mo
Methodology note: Figures reflect Ashland market data as of June 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | 17 (8%) | +$8,384 (+29%) | $37,669 | $29,285 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (6.9 nights)
Studio (6.8 nights)
3 bedrooms (6.1 nights)
2 bedrooms (5.3 nights)
4+ bedrooms (5.2 nights)
Cleaning fee by bedroom
4+ bedrooms ($129)
3 bedrooms ($111)
2 bedrooms ($56)
1 bedroom ($39)
Studio ($35)
Professional host share
Professionally managed (54%)
Independent hosts (46%)
As of June 2026, Ashland, Huntington, Charleston have 318 active Airbnb and VRBO listings. This represents a 1% increase from the previous year.
The average Airbnb or VRBO in Ashland generates $21K per year. High-performing properties earn $43K/year, while low-performing properties earn $8K/year. This wide earnings spread suggests that revenue is highly sensitive to listing-specific factors, as flat supply growth indicates the market is not being diluted by new inventory.
Average home prices in Ashland vary by property size: 1-bedroom properties cost approximately $56K, 2-bedroom homes average $91K, 3-bedroom properties are around $143K, and 4+ bedroom homes average $219K. These prices reflect median home values across the Ashland, Huntington, Charleston area.
Airbnb and VRBO can be profitable in Ashland, with an average gross yield of 19% across all properties. High-performing properties achieve yields up to 40%, which is considered top for short-term rental investment. Such a variance in yield highlights that competitive positioning is a primary driver of financial returns in this stagnant supply environment.
The average occupancy rate for Airbnbs and VRBOs in Ashland is 31%. This occupancy level, combined with an average nightly rate of $175, results in a RevPAR (revenue per available room) of $40 per day.
2-bedroom properties demonstrate the strongest performance in Ashland, with an average gross yield of 23% and annual revenue of $22K. These properties balance purchase price ($91K), operating costs, and rental demand most effectively in the Ashland market.
Short-term rental regulations vary by jurisdiction in the Ashland area. Ashland: Moderate. Business license required, zoning restrictions apply, no owner-occupancy mandate. Enforcement exists but not aggressive. Huntington: Lenient. Basic business license needed, minimal specific STR rules. Light enforcement, hosts operate freely. Charleston: Moderate. Business license and zoning compliance required, some neighborhood restrictions. Periodic enforcement with complaints driving action. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Ashland Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 1% year-over-year, while RevPAR has decreased 18%. This indicates balanced supply-demand dynamics. The decline in RevPAR alongside stable supply suggests that broader macroeconomic factors are currently softening demand despite the lack of new market entrants.
Launch around July, 2-3 months before peak fall season (October peaks). This pre-peak timing lets you build reviews when competition is 57% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (December-February) when gaining traction is harder.
The most common amenities in Ashland listings include: Air Conditioning (99%), Kitchen (95%), Tv (90%), Washing Machine (80%), Heating (80%). Amenities that boost revenue the most include Hot Tub, Washing Machine, Bbq, with Hot Tub properties earning approximately 40% more ($41K/year vs $29K/year).
Monthly estimated revenue per listing in Ashland over the last 12 months: May: $1K, June: $1K, July: $1K, August: $1K, September: $1K, October: $2K, November: $1K, December: $994, January: $675, February: $594, March: $1K, April: $2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Ashland is $175, up 22% year-over-year. By property size: 1-bedroom properties average $127/night, 2-bedroom properties average $153/night, 3-bedroom properties average $199/night, 4+ bedroom properties average $335/night. Rates peak in November and are lowest in May.
Guests in Ashland book an average of 26 days in advance, down 16% from last year. By property size: 1-bedroom: 24 days, 2-bedroom: 23 days, 3-bedroom: 29 days, 4+ bedroom: 36 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Ashland Airbnb and VRBO market has seen the following changes: supply grew 1%, revenue per listing decreased 18%, occupancy fell 13%, average nightly rates increased 22%, and lead time decreased 16%. These shifts reveal a market attempting to maintain pricing power through rate hikes despite a significant contraction in booking volume.
In Ashland, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 41% higher occupancy than weekdays.