Ashford, WA
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Annual revenue (actual)
$53.8k
12 mo avg
↑12%
from prior 12 mo
Occupancy rate
43%
12 mo avg
↓2%
from prior 12 mo
Avg daily rate
$279
12 mo avg
↑15%
from prior 12 mo
Gross yield
10.0%
Current potential
↓0.1 pts
vs prior-year prices
Lead time
41 days
12 mo avg
↑2 days
from prior 12 mo
Revpar
$120
12 mo avg
↑21%
from prior 12 mo
Methodology note: Figures reflect Ashford market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| Ashford & Nisqually Gateway | $44.6K 221 listings | 11.0% 221 listings |
| Cowlitz Country | $32.8K 41 listings | 10.4% 41 listings |
| White Pass & Naches Country | $34.4K 18 listings | 10.0% 18 listings |
| Packwood & West Valley | $47.4K 41 listings | 7.9% 41 listings |
| North Rainier & White River Country | $44.9K 20 listings | 7.0% 20 listings |
Data as of 2026-09-30
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +36% $19,371/yr |
| Sauna | 🔒 +2•% · $•••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (4.2 nights)
2 bedrooms (4.0 nights)
1 bedroom (3.4 nights)
Studio (3.3 nights)
4+ bedrooms (3.1 nights)
Cleaning fee by bedroom
4+ bedrooms ($198)
3 bedrooms ($141)
2 bedrooms ($107)
1 bedroom ($69)
Studio ($53)
Professional host share
Professionally managed (51%)
Independent hosts (49%)
Housing market signals
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Are home values in Ashford going up or down?
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Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Ashford market averaged 1,311 active Airbnb and VRBO listings, up 20% from a year earlier and up 81% over two years.
An average Ashford listing earns $48K/year. High-performing listings earn $93K, while low-performing listings earn $23K.
Median Ashford home prices by size are 1-bedroom $337K, 2-bedroom $376K, 3-bedroom $497K, and 4+ bedroom $523K.
Average occupancy in Ashford is 39%, producing RevPAR of $105 per available night.
Rules vary across Ashford. Mount Rainier: Lenient. No specific STR regulations identified. Operates under Pierce County rules requiring business license. Minimal enforcement observed. Packwood: Lenient. No municipal STR ordinance. Lewis County business license needed. Tourist-dependent area with many operating rentals. Light enforcement. Ashford: Lenient. Unincorporated Pierce County jurisdiction. Business license and zoning compliance required. Heavy STR presence near park entrance. Minimal active enforcement in practice. Verify requirements for the property's jurisdiction.
The Ashford Airbnb and VRBO market appears broadly balanced. Supply has grown 20% year-over-year, while RevPAR has increased 22%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in April and November.
The most common amenities are Kitchen (98%), Heating (97%), Internet (96%). The strongest positive revenue associations are Sauna (+58%), TV (+39%), Hot Tub (+36%).
Average daily rate in Ashford is $279, up 16% year-over-year. Rates peak in July and are lowest in April.
Guests in Ashford book an average of 41 days in advance, up 5% from last year. Booking windows range from 38 days for 1-bedroom listings to 50 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Monday. Weekend occupancy is 63% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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