Ashford

As of May 2026, Mount Rainier, Packwood, Ashford have 1,215 active Airbnb and VRBO listings. This represents a 10% increase from the previous year.

The average Airbnb or VRBO in Ashford generates $42K per year. High-performing properties earn $80K/year, while low-performing properties earn $21K/year. The nearly 4x revenue spread between top and bottom performers suggests that market outcomes are highly polarized, with current supply growth likely exacerbating the struggle for average listings to capture demand.

Average home prices in Ashford vary by property size: 1-bedroom properties cost approximately $338K, 2-bedroom homes average $376K, 3-bedroom properties are around $498K, and 4+ bedroom homes average $519K. These prices reflect median home values across the Mount Rainier, Packwood, Ashford area.

Airbnb and VRBO can be profitable in Ashford, with an average gross yield of 9% across all properties. High-performing properties achieve yields up to 18%, which is considered top for short-term rental investment. This wide yield variance reflects an environment where top-tier assets successfully insulate themselves from the broader downward pressure on market-wide revenue.

The average occupancy rate for Airbnbs and VRBOs in Ashford is 38%. This occupancy level, combined with an average nightly rate of $261, results in a RevPAR (revenue per available room) of $85 per day.

2-bedroom properties demonstrate the strongest performance in Ashford, with an average gross yield of 12% and annual revenue of $44K. These properties balance purchase price ($376K), operating costs, and rental demand most effectively in the Ashford market.

Short-term rental regulations vary by jurisdiction in the Ashford area. Mount Rainier: Lenient. No specific STR regulations. Follows Pierce County rules requiring business license and lodging tax registration. Minimal enforcement, hosts operate freely. Packwood: Lenient. Business license and lodging tax collection required. No owner-occupancy rules or density limits. Light enforcement in this tourism-dependent town. Ashford: Lenient. Unincorporated Pierce County jurisdiction. Business license and tax registration needed. No caps or occupancy requirements. Minimal enforcement, tourism welcomed. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Ashford Airbnb and VRBO market is currently showing increasingly competitive conditions. Supply has grown 10% year-over-year, while RevPAR has decreased 18%. This indicates growing competition, suggesting that the influx of new inventory is outpacing demand growth, forcing a market-wide correction in per-unit profitability.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is 52% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (May-April) when gaining traction is harder.

The most common amenities in Ashford listings include: Kitchen (96%), Tv (87%), Air Conditioning (72%), Washing Machine (72%), Heating (68%). Amenities that boost revenue the most include Sauna, Hot Tub, Ev Charger, with Sauna properties earning approximately 41% more ($69K/year vs $49K/year).

Monthly estimated revenue per listing in Ashford over the last 12 months: May: $2K, June: $3K, July: $5K, August: $4K, September: $3K, October: $2K, November: $2K, December: $3K, January: $2K, February: $2K, March: $2K, April: $2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Ashford is $261, up 14% year-over-year. By property size: 1-bedroom properties average $194/night, 2-bedroom properties average $246/night, 3-bedroom properties average $300/night, 4+ bedroom properties average $415/night. Rates peak in August and are lowest in May.

Guests in Ashford book an average of 37 days in advance, down 21% from last year. By property size: 1-bedroom: 35 days, 2-bedroom: 36 days, 3-bedroom: 39 days, 4+ bedroom: 45 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Ashford Airbnb and VRBO market has seen the following changes: supply grew 10%, revenue per listing decreased 18%, occupancy fell 14%, average nightly rates increased 14%, and lead time decreased 21%. These metrics point to a market where higher pricing is failing to offset occupancy losses, indicating a shift toward a more cautious, last-minute booking environment.

In Ashford, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 76% higher occupancy than weekdays.