Rize

As of June 2026, Rize, Pazar, Ardeşen have 444 active Airbnb and VRBO listings. This represents a 33% decrease from the previous year.

The average Airbnb or VRBO in Rize generates ₺338K per year. High-performing properties earn ₺1.2M/year, while low-performing properties earn ₺130K/year. Despite a 33% supply decline year-over-year, the 11% occupancy rate and flat revenue growth suggest that reduced competition hasn't translated into pricing power, indicating a demand-constrained market where the performance gap reflects differentiation rather than scarcity-driven returns.

Airbnb and VRBO can be profitable in Rize. Average annual revenue is ₺338K with 11% occupancy. High-performing properties earn up to ₺1.2M/year. Declining supply alongside flat revenue suggests shrinking competition, yet the 3.7x gap between average and top performers indicates significant operational variance in how hosts capture market demand.

The average occupancy rate for Airbnbs and VRBOs in Rize is 11%. This occupancy level, combined with an average nightly rate of ₺7K, results in a RevPAR (revenue per available room) of ₺729 per day.

4+ bedroom properties demonstrate the strongest performance in Rize, with annual revenue of ₺385K. These properties balance operating costs and rental demand most effectively in the Rize market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Rize area. I don't have reliable data on short-term rental regulations or enforcement practices for Rize, Pazar, and Ardeşen in Turkey. These are smaller cities in Turkey's Black Sea region where formal STR regulatory frameworks may not be well-documented or may not exist at the municipal level. Without verified information about permits, licensing requirements, or actual enforcement practices in these specific municipalities, I recommend contacting local municipality offices (belediye) directly for current requirements. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Rize Airbnb and VRBO market is currently showing balanced with strong demand conditions. Supply has declined 33% year-over-year, while RevPAR has increased 7%. This indicates healthy demand growth outpacing supply. The significant performance gap between average ($337,925) and high-performing properties ($1,238,768) suggests market stratification, where differentiated offerings command premium positioning despite modest overall occupancy at 11%.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is 66% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (January-February) when gaining traction is harder.

The most common amenities in Rize listings include: Tv (100%), Kitchen (98%), Air Conditioning (91%), Heating (86%), Hot Tub (77%). Amenities that boost revenue the most include Pool, Air Conditioning, Lake Access, with Pool properties earning approximately 129% more (₺2.2M/year vs ₺979K/year).

Monthly estimated revenue per listing in Rize over the last 12 months: May: ₺14K, June: ₺28K, July: ₺49K, August: ₺45K, September: ₺25K, October: ₺20K, November: ₺17K, December: ₺15K, January: ₺14K, February: ₺8K, March: ₺13K, April: ₺19K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Rize is ₺7K, up 7% year-over-year. By property size: 1-bedroom properties average ₺7K/night, 2-bedroom properties average ₺6K/night, 3-bedroom properties average ₺7K/night, 4+ bedroom properties average ₺6K/night. Rates peak in October and are lowest in March.

Guests in Rize book an average of 19 days in advance, down 15% from last year. By property size: 1-bedroom: 20 days, 2-bedroom: 19 days, 3-bedroom: 16 days, 4+ bedroom: 11 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Rize Airbnb and VRBO market has seen the following changes: supply declined 33%, revenue per listing increased 7%, occupancy rose 5%, average nightly rates increased 7%, and lead time decreased 15%. The sharp supply contraction paired with rising rates and shortened booking windows suggests strong demand recovery outpacing available inventory. However, the substantial gap between average revenue ($337,925) and top performers ($1.2M+) indicates significant performance variance despite overall market growth.

In Rize, Saturday sees the highest booking demand while Sunday has the lowest. Nightly rates peak on Tuesday and are lowest on Friday. Weekends show 8% higher occupancy than weekdays.