Nevşehir

As of June 2026, Nevşehir, Ürgüp, Göreme have 903 active Airbnb and VRBO listings. This represents a 18% decrease from the previous year.

The average Airbnb or VRBO in Nevşehir generates ₺621K per year. High-performing properties earn ₺2.0M/year, while low-performing properties earn ₺246K/year. Despite supply contracting 18% year-over-year, revenue growth remains flat, suggesting demand is declining faster than hosts are exiting—a sign of intensifying competition for a shrinking guest pool. The threefold gap between high and average performers indicates significant operational or positioning variance among listings.

Airbnb and VRBO can be profitable in Nevşehir. Average annual revenue is ₺621K with 22% occupancy. High-performing properties earn up to ₺2.0M/year. Declining supply paired with flat revenue suggests tightening competition, yet the threefold gap between average and top performers indicates significant performance variance—some properties command substantially higher rates or occupancy despite market-wide constraints.

The average occupancy rate for Airbnbs and VRBOs in Nevşehir is 22%. This occupancy level, combined with an average nightly rate of ₺7K, results in a RevPAR (revenue per available room) of ₺1K per day.

2-bedroom properties demonstrate the strongest performance in Nevşehir, with annual revenue of ₺736K. These properties balance operating costs and rental demand most effectively in the Nevşehir market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Nevşehir area. Nevşehir: Lenient. No specific STR regulations, general tourism business rules apply loosely. Minimal enforcement in practice. Ürgüp: Lenient. Tourism facility registration theoretically required, rarely enforced for small operators. Light oversight. Göreme: Lenient. Ministry of Tourism registration exists on paper, widespread informal hosting due to tourism economy. Minimal enforcement despite rules. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Nevşehir Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 18% year-over-year, while RevPAR has increased 1%. This indicates balanced supply-demand dynamics. The significant gap between average revenue ($621K) and top performers ($2M) suggests differentiated market performance, where premium properties capture disproportionate returns despite modest overall occupancy at 22%.

Launch around July, 2-3 months before peak fall season (October peaks). This pre-peak timing lets you build reviews when competition is 100% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (December-February) when gaining traction is harder.

The most common amenities in Nevşehir listings include: Heating (98%), Tv (85%), Parking (75%), Kitchen (67%), Balcony (61%). Amenities that boost revenue the most include Parking, Pets Allowed, Tv, with Parking properties earning approximately 1028% more (₺19.6M/year vs ₺1.7M/year).

Monthly estimated revenue per listing in Nevşehir over the last 12 months: May: ₺48K, June: ₺41K, July: ₺36K, August: ₺44K, September: ₺53K, October: ₺64K, November: ₺41K, December: ₺35K, January: ₺31K, February: ₺26K, March: ₺37K, April: ₺58K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Nevşehir is ₺7K, up 11% year-over-year. By property size: 1-bedroom properties average ₺7K/night, 2-bedroom properties average ₺7K/night, 3-bedroom properties average ₺6K/night, 4+ bedroom properties average ₺9K/night. Rates peak in April and are lowest in May.

Guests in Nevşehir book an average of 28 days in advance, down 18% from last year. By property size: 1-bedroom: 27 days, 2-bedroom: 31 days, 3-bedroom: 33 days, 4+ bedroom: 32 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Nevşehir Airbnb and VRBO market has seen the following changes: supply declined 18%, revenue per listing increased 1%, occupancy fell 13%, average nightly rates increased 11%, and lead time decreased 18%. The sharp supply contraction coupled with falling occupancy suggests hosts are exiting faster than demand is recovering, while the wide gap between average ($621K) and top-performing listings ($2M+) indicates success remains concentrated among premium properties.

In Nevşehir, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Tuesday and are lowest on Saturday. Weekends show 21% higher occupancy than weekdays.